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Zoho Books Review: Features & Pricing for 2024

Zoho Books is cloud-based accounting software that helps you streamline various tasks, such as income and expense tracking, invoicing, project accounting, and inventory management. It offers a free plan for businesses making less than $50,000 in annual revenue and five paid subscriptions that start at $12 monthly per organization.

Users find Zoho Books’ free plan great for startups and very small businesses, and they also like that it has flexible paid options that allow them to upgrade as their business scales. However, some said they wished it was easier to use and that the business form templates were more customizable. Learn if the tool’s right for your business through this detailed Zoho Books review.

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Pros

  • Competitive free plan
  • More affordable than similar software
  • Email, phone, and live chat support available in all paid plans
  • Powerful mobile app that can accomplish almost any accounting task

Cons

  • Send limited invoices in the free plan
  • Advanced features, like project accounting and inventory management, are available only in the higher plans
  • Professional plan required to manage and track unpaid bills
  • Cannot track fixed assets


  • Businesses seeking an alternative to QuickBooks: As one of our leading QuickBooks alternatives, Zoho Books offers many of the same features you’ll find in QuickBooks Online—but at a lower price. As an example, Zoho Books offers project accounting and inventory management in its Professional plan at $24 per month compared to QuickBooks Plus at $90 monthly.
  • Freelancers and self-employed businesses: With Zoho Books, you can create and send professional invoices, track time and project expenses to include on invoices, and manage all your clients in one place—making it our overall best accounting software for freelancers.
  • Ecommerce companies looking for integrated management software: Zoho Books integrates with the other Zoho products, like Zoho Inventory and Zoho Commerce, which automates the different aspects of your ecommerce business. It’s in our roundup of the top ecommerce accounting software.
  • Businesses wanting accounting software with a powerful mobile app: Its mobile app can do all the basic general accounting features, like sending invoices, entering bills, and recording billable time. This is why it leads our list of the top-recommended mobile accounting apps.


Are you looking for something different? Explore other comprehensive accounting solutions for business owners in our guide to the best small business accounting software.

Zoho Books Reviews from Users

Below are the common sentiments from users and our expert opinions:

  • Great mobile app: One user who left a positive Zoho Books review likes that they could handle their accounting tasks with their mobile phone and tablet. In addition to basic features, the mobile app also allows them to track billable time and assign time entries to projects and customers.
  • Scalable plans: A reviewer commented that Zoho Books’ free plan is great for startups and small businesses. We also like that it has flexible plans, meaning you can easily upgrade for extra features as your business grows.
  • Live support offered: Just like some other users, we appreciate that Zoho Books offers live support, including phone and live chat. You can directly make a phone call to an agent, which is often impossible with most other similar software.
  • Not that easy to use: One user said it took them some time to learn and understand how to use the software, which is understandable since it’s a complicated program with plenty of features to master.
  • Advanced features are only in higher tiers: You need to get at least the Professional plan to access advanced features, like bill management and inventory tracking—and some users consider that a drawback. However, we believe the provider’s higher plans are still considerably more affordable than those in similar premium software, like QuickBooks Online.

As of this writing, here’s how Zoho Books is rated by third-party sites:

  • Capterra[1]: 4.4 out of 5 based on over 600 reviews
  • G2.com[2]: 4.5 out of 5 based on almost 300 reviews

Fit Small Business Case Study

We developed an internal case study to evaluate the accounting software we review. The graph below shows the summary of our case study for QuickBooks Online and Wave Starter.

Zoho Books vs Competitors FSB Case Study

Touch the graph above to interact Click on the graphs above to interact

  • Zoho Books From $0; $24 as tested

  • QuickBooks Online From $30 per month; $90 as tested

  • Wave Starter Free

Based on the results, Zoho Books is on par with QuickBooks in terms of features, but it stands out in terms of its mobile app. It beats Wave in all areas except pricing, considering that Wave Starter is free. Zoho Books does offer a free version, but our evaluation uses the Premium version.

Zoho Books offers a free plan for businesses that make less than $50,000 per year in revenue. If needed, you can upgrade to any of the five paid subscriptions, with prices ranging from $12 to $249 monthly per organization.

The table below shows how the plans compare in terms of pricing and features. If you want to see the complete comparison, you can check out the provider’s pricing page.

You may also purchase these add-ons:

  • Advanced auto-scans: $10 for 50 scans per month in all plans
  • Snail mails: $2 per credit in all plans

Zoho Books Notable New Features

  • WhatsApp integration: You can now connect Zoho Books to WhatsApp so that you can send notifications of sales transactions and payments directly to your customers.
  • ACH payments for retainer invoices: Zoho Books now allows you to receive payments for retainer invoices through ACH transactions.
  • Automatic data backup scheduling: With the new version of Zoho Books, you can schedule automatic data backups every 15 or 30 days. Additionally, you can opt to manually initiate a backup if needed.
  • Search bar in reports: To help you quickly locate reports, Zoho Books added a search bar at the top left corner of the Reports section.

Zoho Books Features

While Zoho Books’ Free plan includes basic features, like invoicing and expense tracking, the advanced capabilities you will receive depend on your subscription. Below, we briefly discuss the results of our case study of Zoho Books Professional within several major categories, plus a link to videos where you can watch our complete assessment of each feature.

Zoho Books aced this criterion in our evaluation because it offers all the essential features and benefits you may desire from an accounting program. These include the ability to set up your organization profiles, import and modify charts of accounts, enter opening balances for bank, credit card, and other types of accounts, and lock your books when you’re ready to close out the year. For an additional fee, you can set up additional users and give them only the access needed for their roles.

Zoho Books General Features Video


The only thing we dislike about Zoho Books’ A/P module is that it requires extra steps to apply a vendor credit to a new invoice. Other than that, there are many things to love about Zoho Books. You can enter, manage, and track purchase transactions, including bills, expenses, estimates, and even vendor credits for returns. The program enables you to match your business expenses with POs, which you can convert to bills easily.

If you have periodic payments to make, such as utility bills and monthly marketing expenses, you can set up recurring payments and add payment reminders so that you can track bills to be paid easily. Recurring expenses can be scheduled to be sent out every week, every two weeks, every month, or at any frequency you desire.

Creating recurring expenses in Zoho Books

The automated workflow for managing expenses allows you to categorize your financial transactions easily. Zoho Books offers an easy way to add product or service items using the Items menu located on the left sidebar on your dashboard.

Adding a new item in Zoho Books

The benefit of adding product and service items is that you can provide a description and price that will populate on all your purchasing and sales forms automatically.

Zoho Books A/P Features Video


Zoho Books could have earned a perfect score in our evaluation if not for the minor issues we encountered, such as the inability to issue a refund check if a customer has a credit balance on their account. However, its invoicing feature is impressive. It offers different useful templates, including spreadsheet forms. When creating an invoice, you can customize the background color, upload your logo, and add a personalized message for your customers.

Sample customized invoice in Zoho Books

A unique invoicing feature is the ability to send your invoice in different languages and choose the appropriate currency based on the particular location of your business or customer. You can send recurring invoices or schedule them to be sent in advance and add attachments, discounts, shipping charges, and a salesperson field. When your invoice is sent, it reminds customers of unpaid balances, which allows for easy payment.

Zoho Books A/R Video


Zoho Books could have aced this area if there were an option to enter monthly service fees as part of your reconciliation, as that eliminates the need to enter the fees in a separate transaction before reconciling. Other than that, Zoho Books has an advanced banking module for reconciling bank transactions. There are two ways you can import bank account transactions into Zoho Books:

  1. connect your bank account (live bank feeds); or
  2. import bank statements manually

You can upload bank statements as comma-separated values (CSV) or Excel files. You can enter a statement balance manually when reconciling your bank account, which is important since it enables you to perform a reconciliation even if you don’t import your bank activity. This is a surprising rarity among the software we’ve reviewed.

After reconciling your bank transactions, you can see detailed reconciliation status reports, including matched and unmatched transactions. You can save your reconciliation before completion and return to it later.

Zoho Books Banking & Cash Management Features Video


Zoho Books did a great job in this criterion but could have done even better if there were an option to find the actual inventory used in a project in the actual vs budget report. In the current version, you can only view it in the profit and loss (P&L) statement.

Despite this weakness, Zoho Books has solid project management features. It allows you to create an estimate and associate a project to it using the Project module found on the Time Tracking menu. When creating an estimate, you can add items, like inventory, labor, and sales taxes. Once approved, you can convert the estimate into an invoice easily.

Estimates can be easily converted to invoices in Zoho Books

You can also assign actual labor to a project and record the actual inventory used in the project. If you need dedicated software for project management, explore our list of the best project accounting software.

Zoho Books Project Accounting Features Video


Zoho Books took a hit in our evaluation of sales tax management because it can’t be used to pay and file sales and income tax returns. However, there are still some features you’ll find helpful. For instance, when the sales tax module is activated, Zoho Books calculates sales taxes automatically based on where you collect your taxes. You can also create and manage records for independent contractors, apply tax on inventory items, and view sales tax liability details.

The platform’s sales tax features are included in our assessment of A/R, so there is no separate video.


Zoho Books has complete inventory tracking features for tracking stock levels. It allows you to track the cost of goods available for sale and divide that cost between the ending inventory and the cost of goods sold (COGS). You can even adjust the quantity and cost of inventory, and sort items based on product details, vendor details, and stock keeping units (SKUs).

Another useful inventory tool is the Price List feature, which provides a convenient way to customize item prices for specific customers (i.e., family and friends and high-volume customers). If inventory accounting is important to you, then Zoho Books is a great choice.

We have no separate video for Zoho Books’ inventory as it’s discussed in the A/P and A/R sections.


An important feature that’s missing is an option to see the time and expenses you haven’t added to your invoice, which is something QuickBooks Online does. Nevertheless, Zoho Books has an excellent selection of financial and accounting reports. These include a general business overview, P&L statements, cash flow statements, balance sheets, general ledger, trial balance, A/P and A/R, sales and payment received, inventory, taxes, and project and timesheets.


  • Added flexibility in mileage tracking: You can add and update mileage preferences, such as customizing different vehicles and adding multiple custom fields.
  • Discounts for individual items in Price Lists: You can enter and apply a discount rate individually for each item, regardless of your preference for discount.
  • Purchase Review module: This new feature allows you to track items that are already delivered and yet to be delivered by your supplier or vendor.

Zoho Books Mobile App

Zoho Books has the most functional mobile app among all the accounting software we’ve reviewed. Available on iOS and Android devices, it offers all the mobile accounting features we wanted to see, including the ability to send invoices, receive payments, capture expense receipts, record time worked, and view reports. If you need an accounting app that can help you stay on top of your books even when you’re on the road, then Zoho Books is a great choice.

Zoho Books Ease of Use

Zoho Books is generally easy to use, but we docked a few points as it’s a very complicated program. It has a learning curve, especially for those with no accounting experience or those who are new to the program. However, when you get used to the nuances, you should be able to understand the software easily.

Zoho Books Customer Support

Zoho Books provides excellent customer support options, but we couldn’t award it a higher score because it can be difficult to find a local bookkeeper who is knowledgeable about the program.

If you subscribe to the Free tier, you get only email support, but when you upgrade to any of the paid options, you’ll be able to access all forms of customer support, including phone and live chat. You can directly call an agent as well, instead of having to send a request first and then wait for a call—which is the case with most similar programs like QuickBooks Online.

The live chat feature is available on the Zoho Books website and within the software itself. If these options are insufficient, the provider offers a comprehensive selection of self-help resources, including webinars, tutorial videos, and a user community forum.

How We Evaluated Zoho Books

We evaluated Zoho Books using the scoring rubric below.

5% of Overall Score

In evaluating pricing, we considered the billing cycle (monthly or annual) and number of users.

7% of Overall Score

This section focuses more on first-time setup and software settings. The software must be quick and easy to set up for new users. Even after initial setup, the software must also let users modify information like company name, address, entity type, fiscal year-end, and other company information.

7% of Overall Score

The banking section of this case study focuses on cash management, bank reconciliation, and bank feed connections. The software must have bank integrations to automatically feed bank or card transactions. The bank reconciliation module must also let users reconcile accounts with or without bank feeds for optimal ease of use. Lastly, the software must generate useful reports related to cash.

7% of Overall Score

The A/P section focuses on vendor management, bill management, bill payments, and other payable-related transactions. A/P features include creating vendors and bills, recording purchase orders and converting them to bills, creating service items, and recording full or partial bill payments.

7% of Overall Score

This takes into account customer management, revenue recognition, invoice management, and collections. The software must have A/R features that make it easy for users to collect payments from customers, remind customers of upcoming or overdue invoices, and manage customer obligations through analytic dashboards or reports.

10% of Overall Score

Businesses with inventory items should choose accounting software that can track inventory costs, manage cost of goods sold (COGS), and monitor inventory units.

10% of Overall Score

Service or project-based businesses should choose accounting software that can track project costs, revenues, and profits. The software must have tools to track time, record billable hours or expenses, send invoices for progress billings, or monitor project progress and performance.

4% of Overall Score

In this section, we’re looking at sales tax features. The software must have features that allow users to set sales tax rates, apply them to invoices, and enable users to pay sales tax liability.

4% of Overall Score

Reports are important for managers, owners, and decision-makers. The software must have enough reports that can be generated with a few clicks. Moreover, we’d also like to see customization options to enable users to generate reports based on what they want to see.

30% of Overall Score

Ease of use gets the highest weight in this case study because we want to give more credit to easy accounting software. For this section, we considered customer service, support network, and a subjective expert opinion score. Users must have easy access to customer service channels in case of problems, questions, or assistance.

Support network refers to a community of software users that can extend professional help to businesses. Having an independent software expert perform the bookkeeping is good for overall ease of use. Lastly, our expert opinion score is our subjective rating based on our experience in trying the software.

5% of Overall Score

The software must also have a mobile app to enable users to perform accounting tasks even when away from their laptops or desktops.

4% of Overall Score

We went to user review websites to read first-hand reviews from actual software users. This user review score helps us give more credit to software products that deliver a consistent service to their customers.

*Percentages of overall score

Frequently Asked Questions (FAQs)

Yes, it is. If you only need five users and need project accounting and inventory, you can save with Zoho Books Professional ($24 monthly per organization), as opposed to QuickBooks Online ($90 a month).


Zoho Books’ biggest strengths over its competitors are its fully-featured mobile accounting app and integration with the entire line of Zoho apps, which help users manage all aspects of the business.


Depending on your needs, you may prefer QuickBooks Online, Sage 50 Accounting, or Wave. For instance, if you want a free solution, choose Wave. If you want easy access to local bookkeepers, QuickBooks Online might be better.


Bottom

Zoho Books is feature-packed accounting software that comes at a fraction of the cost of QuickBooks. It has a very competitive free plan, an easy-to-use interface, and ample features for automating business processes. Most especially, it has unbeatable customer service and a mobile app that is not even close to that of QuickBooks. Despite its invoice limitation particularly in the Free and Standard plans, you may find Zoho Books as good as, if not better than, QuickBooks.

Visit Zoho Books


User review references:

[1]Capterra
[2]G2.com

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