ZipRecruiter and Indeed are two of the most popular job boards employers use to find top talent. Both platforms are well-reviewed by job seekers and employers, with many finding them user-friendly and efficient in bridging the gap between potential employers and a large number of job-seeking professionals.
Although they have similar job posting and recruiting tools, some differences in functionalities may help you choose between ZipRecruiter vs Indeed. Here’s a quick look at our recommendations before we dive into our reasoning:
- ZipRecruiter: Best for growing businesses with plans to scale
- Indeed: Best for free job postings and for companies with small recruiting budgets
ZipRecruiter vs Indeed: Quick Comparison
Note that both ZipRecruiter and Indeed offer the following:
- Mobile app
- Smart search tools
- Employer dashboard
- Screening questions
- Unlimited candidate applications
ZipRecruiter vs Indeed: Key Differences
- Indeed is a job board, while ZipRecruiter is a web-based software that lets you post jobs to over 100 job boards.
- ZipRecruiter doesn’t have a free plan, while Indeed has one that lets users post jobs to appear on the general results page.
- Indeed’s sponsored jobs charge you per click, but ZipRecruiter has pay-per-post plans.
- Both offer job templates, but only ZipRecruiter’s templates are customizable.
- While Indeed has a built-in applicant tracking system (ATS), ZipRecruiter lets you manage the recruitment process via integration with a third-party app.
When to Use
Pros
- Easy to use
- Customizable job templates
- Uses artificial intelligence (AI) candidate matching technology
- One click to post to more than 100 job boards
Cons
- Additional charges if you need access to specialty job boards (such as veteran job posting sites)
- Free trial only lasts two days
- Monthly plans are automatically renewed
Deciding Factors
- Pricing:
- No free plan
- $16-$24 (daily pricing)
- $299-$719 monthly
- Features:
- TrafficBoost tool for advertising jobs
- Comprehensive knowledge base
- AI candidate matching
- Customer Support:
- Chat
- Phone
- User Reviews: 4.5 out of 5 stars averaged on popular review websites
When comparing ZipRecruiter vs Indeed, we found both to be excellent recruitment tools for employers and recruiters—in fact, both made it to our list of the best recruitment software for small businesses. However, we recommend ZipRecruiter for companies planning to scale and hire regularly since it gives you a fixed number of reusable job slots. It posts your jobs to over 100 other job sites and invites potential candidates who best match your open roles to apply, which saves time and makes hiring move quickly.
Pros
- Built-in ATS
- Has a free plan
- Resume bank is larger than ZipRecruiter
Cons
- Free jobs don’t get as much attention
- Branded job posting costs extra
- Full packages are pricey
Deciding Factors
- Pricing:
- Free plan allows unlimited job posting
- Smart Sourcing tool lets you search resumes; fees start at $120 per month
- Sponsor jobs for a minimum of $5 daily or $150 monthly per job post
- Features:
- Offers a recruiting solution that helps automate hiring flow
- Customer Support:
- Online ticket
- User Reviews: 4.4 out of 5 stars averaged on popular review websites
Indeed, which is our top-recommended free job posting site, is the best choice if you have a small recruiting budget and do not hire regularly. It lets you post as many jobs as necessary, as little or as often as needed, at no cost. In addition, Indeed is partnered with Glassdoor (an employer branding tool) so that any job posted to Indeed will also appear on Glassdoor, helping you reach a broader audience. To attract more job seekers, you may invest in its sponsored job listings to get better visibility and higher chances of hiring the right talent.
If you’re a startup needing a recruiting platform, Zoho Recruit offers a customizable tool that’s also best for staffing agencies in a hiring rush. It has a free plan with one job posting slot, interview scheduling, and candidate management features. However, its paid plans have collaboration and applicant tracking tools to help you easily find employees for your business. Paid packages start at $30 per recruiter monthly for 100 active job posts.
Best for Affordability: Indeed
Indeed’s free job postings make it more affordable than ZipRecruiter. Unlimited job posts can be added to Indeed’s general search results at zero cost. However, the free job posts will fall out of search results as they become less relevant—unless you get its pay-per-click “Sponsored Jobs” option.
Sponsored postings can be viewed by job seekers on desktop and mobile, and you only pay when a candidate clicks on your listing. You can set a budget as low as $5 daily (or $150 monthly) per job post, making Indeed a flexible and affordable option for those with a tight recruitment budget. You can also create a hiring campaign with a custom budget. Plus, you are granted access to Instant Match, which lets you view resumes of qualified candidates and invite them to apply.
If you want to learn more about Indeed, check out our in-depth Indeed review.
Unlike Indeed, ZipRecruiter does not offer free job postings. It has two plans: Usage, which follows a pay-per-job-post pricing scheme, and Monthly.
Usage Plans
With Usage, you can make as many job postings as you need. Users are charged per post, per day.
- Standard: $16 per job post daily
- Premium: $24 per job post daily
Note that you get billed monthly when your account hits $500 or upon cancellation—whichever comes first.
Monthly Plans
ZipRecruiter’s Monthly plans are based on the number of reusable job slots you need (1, 3, 4, 10, 20, or 20+) and the distribution level (Standard, Premium, and Pro).
Best for Job Postings: ZipRecruiter
When comparing Indeed vs ZipRecruiter for job postings, they have several similar features, like one-click job postings that send your ads to their networks of partner job boards and sites. However, ZipRecruiter has a few functionalities that are slightly more robust than those of Indeed—it even topped our list of best job posting sites.
ZipRecruiter provides access to over 500 customizable job description templates that make it easy to write an open position’s details, such as the responsibilities and required skills. Templates are available for a variety of industries and roles, so you are more likely to find content that matches your job postings. You can also add screening questions to your job listings to weed out unqualified applicants.
Job slots are also reusable. If you fill one of the jobs you are posting, you can take that post out, save it in drafts, and post a completely unique position in its place to run the remainder of the 30 days or end of billing.
With ZipRecruiter, you can easily post a job in a few clicks. (Source: ZipRecruiter)
If you have a limited recruiting budget, Indeed allows you to upload unlimited job posts in its general search results for free. It advertises the ad to millions of job seekers and enables you to accept hundreds of applications.
While it also has job description templates you can use to create job ads, it isn’t customizable like ZipRecruiter. Plus, as the job posts get older and less relevant, the ads will fall to the bottom of Indeed’s search results. You can improve job posting reach and visibility by having your ads sponsored (PPC costs start at $5 daily or $150 monthly per job post).
When sponsoring a job ad, Indeed recommends a daily budget for your job posting. (Source: Indeed)
Best Recruitment Features: Indeed
Indeed and ZipRecruiter both have resume parsing, search filters, candidate management, and AI tools to help you find qualified applicants who best fit your job hiring requirements. However, Indeed has a better set of recruiting features. It is mainly because of its extensive resume bank (more than 295 million vs ZipRecruiter’s over 43 million), large marketplace of job seekers (over 350 million vs more than 10 million), and robust ATS integrations.
You can also use Indeed to create a free company page with information about the business, such as the organization’s core values, mission, and vision. This can help you promote your employer brand to job seekers, allowing them to know more about your business’ corporate culture and work environment.
Unlike Indeed, which requires you to purchase its Smart Sourcing module to view and search through candidate profiles, ZipRecruiter lets you search its resume bank if you upgrade to its Premium or Pro plan. The platform also comes with AI tools that instantly match candidates to your job postings and invite them to apply to your open roles. This saves you time from manually going through ZipRecruiter’s resume bank and inviting qualified candidates to apply.
Best for Ease of Use & Customer Support: ZipRecruiter
When comparing ZipRecruiter vs Indeed for customer support, we found that both have extensive libraries of how-to articles you can access online. Both also offer phone, chat, and email support. However, only ZipRecruiter provides customer service that’s available 24/7.
Both also have user-friendly platforms—employers and job seekers who left reviews on third-party review sites (like G2 and Capterra) reported that they make the job posting and application processes more efficient. Users also like that both systems proactively filter resumes and send interview invites to highly qualified candidates, saving them time.
How We Evaluated ZipRecruiter vs Indeed
We evaluated ZipRecruiter and Indeed using their pricing structures, job posting tools, and capabilities. We also considered both providers’ reputations among job seekers, including customer reviews. Their customer support was also a major consideration since a lot of small business owners may need assistance in navigating through their systems.
ZipRecruiter vs Indeed Frequently Asked Questions (FAQs)
It depends on your specific needs and priorities. ZipRecruiter may be a better option for growing companies looking to hire talent from niche markets. Meanwhile, Indeed is best for companies with limited budgets looking to post jobs for free. Both platforms offer different job search and job posting options, so it’s best to compare the costs and features of both and consider your unique needs.
Yes, you can add job listings for free on Indeed. However, its paid sponsored jobs option offers higher visibility and better candidate matches. Sponsored jobs are displayed more often in job seeker search results and stay live until the post is paused or filled. Free listings, on the other hand, fall back in search results as new jobs are added and are automatically paused after a month.
When looking for a recruiting site, you should consider factors such as candidate quality, cost, job posting visibility, job seeker audience, ease of use, applicant tracking, and candidate matching. You must also reflect on your specific needs, including location, industry, and type of job openings you are looking to fill. It’s best to take your time to research and compare different recruiting sites to find one that best meets your needs and priorities.
Bottom Line
ZipRecruiter and Indeed offer robust tools for recruiters and job seekers. Both have helped countless employers find qualified candidates that were perfect for their jobs. Hence, choosing either of them could be difficult for a business owner since they both ranked high in many reviews.
Before you choose between ZipRecruiter or Indeed, consider your budget and the number of postings you need each month. For companies with a larger budget, ZipRecruiter’s job posting and recruiting tools may be worth the extra cost. Alternatively, companies with a smaller budget may be better served by Indeed’s pricing structure—plus, you can post jobs for free.
