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Posted by BeauHD from the clever-thinking dept.
An anonymous reader quotes a report from TechCrunch: Fast-food chain Whataburger’s app has gone viral in the wake of Hurricane Beryl, which left around 1.8 million utility customers in Houston, Texas without power. Hundreds of thousands of those people may remain without power for days as Houston anticipates a heat wave, with temperatures climbing into the mid-90s. Amid frustrations with the local utility company CenterPoint Energy, which doesn’t offer an app, some Houstonians got creative with their attempts to track the power outages. They turned to the Whataburger app instead.
Whataburger is a San Antonio-based fast-food chain with 127 stores in the Houston area, according to Newsweek. On the Whataburger app, users can see a map of Whataburger locations, with an orange logo indicating a store is open, and a grey logo meaning it’s closed. Since CenterPoint Energy doesn’t have an online map of outages, an X user with the screen name BBQBryan found that the map of which Whataburger stores are open could be a useful tool for seeing where there’s power. This viral moment seems to have boosted Whataburger’s download numbers. In the iOS App Store, Whataburger is currently ranked 16th in the food and drink category. Just three weeks ago, it was ranked 40th.
“The Whataburger app works as a power outage tracker, handy since the electric company doesn’t show a map,” BBQBryan wrote in a post that now has over 22,000 likes and 6.9 million impressions.
“Well there’s a use for our app we didn’t think of!” the Whataburger X account replied. “We hope you and everyone else are okay!”
It’s not so hard to lift yourself by your bootstraps once you’re off the ground. — Daniel B. Luten
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