Top Producer is a real estate software solution provider with tools like a client relationship management (CRM) system, a website creator, and lead generation products. It is one of our top real estate predictive analytics and artificial intelligence (AI) software, earning a 4.72 out of 5 rating. I arrived at this score based on nearly 30 factors, including ease of use, help and support, customer reviews, and general features. My Top Producer review shows that it is ideal for individual agents, teams, and brokerages wanting a CRM to manage pipelines and nurture clients with real-time market information.
Pros
- Generates valuable intel on leads and contacts through social insights
- Integrates with commonly used real estate lead sources like Zillow, Realtor.com, and the multiple listing service (MLS)
- The Market Snapshot automatically provides valuable market data customized for each contact
Cons
- No free plan or free trial
- Lacks built-in transaction-enabling tools
- Online advertising and websites are only available in higher-priced plans
Recommended For
- Real estate professionals wanting maximum insights on leads
- Agents wanting automatic and custom real estate market reports
- Professionals and teams wanting custom sales pipelines
Not Recommended For
- Professionals who have recently become a real estate agent and need a free or budget-friendly CRM
- Business owners outside of the real estate industry
- Professionals wanting a CRM with a highly customizable, built-in website
- Pro: $129 per user
- Pro + Leads: Starting from $379*
- Pro + Farming: Starting from $399*
- Pro Teams 5: $299 for up to 5 users
- Pro Teams 10: $499 for up to 10 users
- Pro Teams 25: $999 for up to 25 users
*Cost varies based on lead volume or farm size; all prices above are monthly
Based on Top Producer reviews, many users have expressed satisfaction with the platform’s user-friendliness and excellent customer service. They find it easy to navigate and appreciate the ability to distribute leads to their team members and view their notes on clients. Additionally, many users have commended its market updates and Google Calendar sync features, as they allow users to easily manage their client database.
- Capterra: 3.9 out of 5 based on 262 Top Producer reviews
- GetApp: 3.9 out of 5 based on 262 Top Producer reviews
- G2: 3.1 out of 5 based on 119 Top Producer reviews
It’s worth noting that some clients have left negative reviews for Top Producer due to its lack of certain features, such as a mobile app. The absence of a free trial and high pricing have dissatisfied some users, particularly those with limited budgets. If you prefer using a mobile app for more flexibility and on-the-go work, I recommend using TopHap. It offers a seven-day free trial, and paid plan starts at $15 per month.
Fit Small Business has a strict policy of editorial independence. Whenever we say a product or service is excellent (or not great), it is based on thorough evaluation and hands-on experience. With this, I have personally evaluated dozens of platforms and systems to arrive at the best possible recommendations.
Top Producer’s pricing may not be the most affordable, but it is a valuable real estate-specific software tool that provides agents, teams, and brokers with robust customer relationship management (CRM) and marketing tools. Top Producer CRM offers unlimited leads, contacts, and transactions, and it connects to the MLS to track every contact and potential property. Furthermore, its sales pipeline and workflows are highly customizable, and artificial intelligence (AI) powers the tool to identify, target, and follow up with the top percent of homeowners in your target farm area who are most likely to sell.
However, my Top Producer review has uncovered some limitations. Many customers have reported missing features, such as search engine optimization (SEO), Google Ads lead generation tools, and a mobile app for Android or iOS devices. Additionally, advanced tools like website creation, online advertising, lead management, and targeting are only available on the higher-priced plans or for additional monthly fees.
If you require a CRM or marketing tool with a broader range of real estate marketing functionality, we recommend LionDesk.
Although Top Producer is an excellent solution for many real estate professionals, many alternative options exist if its features don’t suit your needs. Every real estate business operates differently, so if you need predictive analytics and AI software, a real estate CRM or lead generation tool with more affordable options, or marketing features, consider a few of our top recommendations below:
The Top Producer pricing ranges from $129 to $999 per month, which is on the expensive side compared to other options, resulting in the software’s lower rating in this criterion. However, all plans include key features like unlimited contacts and leads, social insights, MLS integration, automated drip email, and customizable pipelines.
With any Top Producer plan, you can purchase a few additional services for an extra cost. These include premium or concierge onboarding, a Top Producer website, and professional FiveStreet lead management.
The current Top Producer costs for a la carte services are the following:
- Standard Setup: $99
- Concierge Setup: $299
- Team Concierge Setup: $499
- Top Producer website: $35 per user, monthly
- FiveStreet: $25 per user, monthly
- Real estate-specific lead capture and management tools
- Integrations with the most popular real estate lead platforms and the MLS
- Customizable sales pipelines
- Customizable workflows
- Detailed insights on lead behavior
Top Producer obtained a perfect score for its standout features focused on industry-specific real estate needs, like contact management and email marketing, as well as real estate market updates and insights. It also provides extensive reporting features to help you reach your leads and clients more accurately and efficiently, and it integrates with various third-party real estate tools.
Top Producer dashboard lead view with property insights
Learn more about how this CRM can help your business grow by clicking on each tab below in my Top Producer review.
- MLS integration
- Automatically updates property statuses
- Notes on leads’ preferences
Since Top Producer CRM is made specifically for real estate professionals, every plan offers an MLS integration. This integration allows you to combine property details with your contacts and gather more property insights. You can track each lead with homes they’ve inquired about, visited, or didn’t like in the past. Based on these details, Top Producer will provide the latest property status and information to give real estate agents new insights whenever they follow up with a potential client.
- Direct integrations with Gmail, Microsoft, Outlook, and AOL Mail
- Calendar integration
- Email organization tools
- Email tracking
- Insights and history
- Personalization features
- Email templates
Email marketing is included in every Top Producer CRM pricing structure plan. It integrates with the most popular email platforms, such as Google and Microsoft, and provides tools for creating and customizing emails that apply to each specific contact.
Sample of Top Producer email templates and calendar integration (Source: Top Producer)
These tools include personalization features and templates for various common real estate needs. For example, you can automatically use each lead’s first name when creating bulk emails, so every email appears to be written specifically for them. You can also input specific information about properties they’ve shown interest in, related properties, and local open house dates and info.
- Customizable reports for buyers and sellers
- Hyperlocal market data
- Detailed property search criteria
- Customizable report frequency
One of Top Producer’s most unique features is Market Snapshot reports. This tool automatically generates and compiles real-time local real estate market data into an easy-to-read report and sends it through email. Reports can be customized for each contact based on whether they are a buyer, seller, or searching for a specific type of property. This feature makes Top Producer real estate CRM stand out as an obvious choice for realtors to nurture clients most efficiently.
- Social insights from leads’ public profiles
- 360-degree contact view
- Past interactions
- Automated follow-up prompts
One of the positive features many customers mention in Top Producer reviews is the wide range of X-Factor insights and analytics it provides. Like many other CRMs, Top Producer provides communication tracking so you can see who opens and interacts with your emails and texts.
The software also provides insights and notes from social media, the MLS integration, and automated prompts to follow up with contacts regularly and on important dates. It also uniquely provides a 360-degree view of every contact, which allows you to see someone’s photo, social media pages, notes, relationships, properties, and tags on one page.
- Real estate-specific integrations
- Integrations through Zapier
Top Producer integrates with many third-party applications for general productivity and real estate-specific use. These integrations allow users to synchronize data into the platform, manage social media accounts, track insight trends, and enhance productivity levels.
Top Producer third-party integrations (Source: Top Producer)
Some of the most popular integrations include the following:
- MLS
- Zillow
- Gmail
- iCloud
- Realtor.com
- Trulia
Top Producer reviews almost unanimously say the platform is easy to navigate, giving it a nearly perfect rating. However, one common complaint is that it does not have a mobile app, which has resulted in a few point deductions. This is likely why it has provided multiple options for onboarding; if you want to ensure that you know exactly how to maximize the tool, purchase a professional or concierge setup.
Top Producer received a remarkable rating of 4.5 out of 5 for its excellent customer support services. The platform provides users with various options to contact its customer support team, including live chat, email, and phone, unlike other similar platforms (e.g., Offrs and REImagine), which only offer email support.
The Top Producer’s customer support team is available from Monday to Friday, 7:30 a.m. to 4 p.m. Pacific Time, ensuring flexibility and all users’ issues are resolved quickly. If you have any queries regarding its products and pricing, contact them via email at [email protected] or by calling (1-833-387-1911).
How We Evaluated Top Producer
In assessing Top Producer against other real estate predictive analytics and AI software, I considered various critical factors, including pricing, a free trial, and pricing transparency. I also looked at general features like targeting potential sellers, data and analytics, referral marketing, lead generation, and third-party integrations. Our scores also considered help and support and expert scores.
40% of Overall Score
We considered whether Top Producer includes artificial intelligence (AI) applications, predictive analytics, business development tools, real estate services, targeting of potential sellers, data and analytics, lead generation tools, referral marketing, third-party integration, and market trend analysis.
25% of Overall Score
To determine affordability, we evaluated Top Producer’s free plans, free trials, monthly billing options, and pricing options.
10% of Overall Score
We rated the technical skill required to set up each software and gave points to software solutions with mobile apps and training resources.
10% of Overall Score
Based on customer feedback for each platform, particular attention was given to actual product user reviews and the popularity of each software.
10% of Overall Score
We evaluated each platform’s unique or standout features, ease of use, and the overall value of the cost.
5% of Overall Score
We looked into the convenience and attainability of customer service for technical support and assistance.
*Percentages of overall score
Frequently Asked Questions (FAQs)
Yes, you have the capacity to store a maximum of 50,000 contacts.
Yes, Top Producer works with Zapier and automatically imports leads from social media platforms like Facebook. Additionally, the Social Insights feature scans the internet for public profiles that match your contacts, keeping you updated on their recent photos, interests, links, and dates.
Yes, your text messages are saved under the contact details for easy tracking. You can also see exactly what you sent and received from your contacts.
Bottom Line
After our in-depth Top Producer review, we recommend it for real estate pros who want a CRM primarily for managing, tracking, and communicating with leads and contacts. Its robust social enrichment and lead management tools, along with the MLS integration and Market Snapshot feature, make it ideal for agents and teams. Plus, the Top Producer CRM is relatively affordable compared to alternative options.
