The Ultimate Real Estate Content Creator Guide for Agents

Content creation for real estate marketing has become a crucial aspect of modern-day strategies due to the rise of digital media. To gain a competitive advantage, agents must develop high-quality, engaging content that resonates with their target audience. This real estate content creator guide provides you with real estate content ideas, essential steps, and tips required to formulate a successful real estate content marketing strategy that will assist you in attracting, engaging, and converting your target audience.

The Importance of Having Great Real Estate Content

Creating high-quality content is vital for real estate marketing because it helps build trust with potential buyers and sellers. By providing valuable and informative content and fun and eye-catching campaigns, real estate agents can establish themselves as experts in the industry.

For example, Apartments.com launched a funny and creative 16-second YouTube video commercial in April 2024, highlighting the website’s use for rental search as pet-friendly in a quirky manner. The video earned a whopping 8.4 million views, making it the most viewed video on the Apartments.com channel. Although Zillow is the most used listing website, Apartments.com asserts its brand with great content to compete with popular sites like Zillow.

Good content can increase brand awareness, website traffic, leads, and sales. Additionally, it can aid real estate agents in ranking higher in search engine results, making it easier for potential clients to find them online. Demand Metric shows that content marketing costs 62% less and generates three times as many leads per dollar as traditional marketing. Overall, investing in content creation is a smart strategy for real estate agents looking to grow their business and stand out in a competitive market.

Content Creation Goals for Real Estate

Creating engaging and informative content is necessary to attract potential clients and build your brand as a real estate professional. Whether through blog posts, videos, or social media, clear content creation goals can help you stay focused and succeed in this competitive industry. Some content creation goals for real estate include the following:

• Build trust with potential buyers and sellers
• Establish real estate agents as experts in the industry
• Increase brand awareness
• Drive website traffic
• Generate leads and sales
• Improve search engine rankings

Real estate agents can grow their business and stand out in a competitive market by achieving these goals. However, to effectively achieve these goals, the content must be valuable, informative, engaging, and aligned with the brand’s voice. Therefore, creating good content is critical as it plays a significant role in the growth and success of a real estate business.

A solid content strategy can establish you as an industry authority and build a loyal following. Thus, it’s required to create fresh and creative content ideas. Here are some of the best real estate content ideas to help you stand out in the digital landscape:

Written Content Ideas

Most of the material you produce, whether a news story, a realtor blog content entry, or a guide, will be in an online textual format. If you need help with what to write about, here’s a list of real estate content ideas to get started.

• Your customers: Describe a successful deal you closed, including challenges you overcame, profiling the buyer or seller, and humanizing the real estate process.
• The real estate industry: Keep an eye out for surveys and statistics about real estate, including home sales and new home construction. Break down the stats for readers and explain what they mean for the market and their buying or selling prospects.
• Tips for first-time buyers or sellers: Provide advice on preparing to buy and sell a home. Discuss topics like property touring, financing options, home improvement, appraisals, staging, and pricing. If you are looking for an example of how to write a blog for first-time buyers and seller guides, I recommend Shannon Lavin’s website. She has some excellent posts to help you create high-quality content.
• Information on your real estate niche: For instance, if your target is vacation rentals, you can write about pet-friendly or best places to invest in vacation rentals.
• Public services: Share real estate-related information and links about public services like schools, taxes, local government, and transportation to assist potential buyers in their search for community facilities and services.
• What your buyers are searching for: You can share a list of what types of properties your clients are looking for, such as the price range and neighborhood. This can help potential sellers know that you have potential buyers interested in properties like theirs. Chris Cortazzo is a real estate agent who specializes in Malibu communities. He showcases these areas, highlighting their history and property listings.
• Answer the questions your customers frequently ask you: Take note of your customers’ frequently asked or interesting questions, such as “How long will it take to sell my home?” and “How much will I have to pay in closing costs?”. Then, create content that provides expert answers to those questions.
• Businesses and entertainment: Provide insights on the best places to shop, eat, and have fun in your community. This includes restaurants, shops, bars, parks, and attractions. It will help buyers understand the area’s value and show your expertise.
• Special properties and services: Highlight special properties in your inventory and exceptional services you or your company provide. Take a look at Dora Puig’s website where she shares and discusses her luxury property listings in an engaging and visually appealing manner.
• Stories about your daily adventures as a real estate agent: It gives prospects a sense of your style and personality. However, remember that this content exists to promote your business rather than to serve your career as a professional blogger and internet celebrity. Your focus when writing content should always be on adding value for your clients.

Photo & Graphic Content Ideas

Images have a key role in our everyday content consumption, especially in real estate, as 95% of homebuyers browse homes online and are more likely to engage when they can view multiple images. However, owning an expensive camera is unnecessary to produce incredible photos worth sharing. You can capture stunning pictures with a smartphone or a portable camera that will catch the attention of potential clients.

Here is a compilation of image creation content ideas for real estate agents that can aid you in getting started:

• Local home styles: Showcasing your community’s house styles is a great idea. Ensure that the properties you represent have high-quality and sufficient pictures. This will give a brief view of architecture while highlighting the beauty of your community.
• Neighborhood photos: Capture images of interesting locations in your area. Categorize them and ensure they are easily shareable on popular photo-sharing platforms like Pinterest, Facebook, X, Threads, and Instagram.
• Slideshows and presentations: Transform some of your instructional content, like your how-tos and ultimate guides, into slideshows or presentations. Similarly, produce market insights or motivational material. Ensure your content is brief, visually appealing, and straight to the point. Take a look at the Keller Williams Buyer’s Package presentation to get an idea of how it should look.
• Photos of your community participation: If you are involved in activities that benefit your community, such as attending charity events, social gatherings, or volunteering, it’s important to showcase how you contribute to the well-being of others.

Video Content Ideas

In any industry, creating videos has become increasingly important. Especially in real estate, 73% of homeowners say they’re more likely to list with a realtor who uses video. Real estate agents, in particular, deal with physical spaces and benefit significantly from using video as a content creation tool.

Here are some ideas for using video in your real estate marketing strategy:

• Property tours: Video property tours give buyers a better sense of the properties’ layout, sound, and feel as people move around in their homes.
• Neighborhood tours: Take your camera for a ride through your properties’ neighborhoods’ residential and commercial sections to let prospects get a feel for the area’s culture and character.
• Client and staff testimonials: Interview your past and existing clients about their home-buying and selling experiences, then select the best comments. In addition, if you’re a broker or a lead agent, interview your support staff, discussing how they support the company’s clients and why they choose to work with you.
• VIP interviews: Find influential people in your community, such as local politicians, principals, merchants, and other notable residents, and ask them why the neighborhood is a great place to live.
• Local business highlights: Interview the business owners or staff in your area, highlighting what they do and why they are unique. Ask them to say something personal about why they choose to open their business in the neighborhood. This will help you build a relationship with local businesses, possibly getting backlinks—links created when one website links to another—from them.
• Podcast: A podcast allows you to discuss various real estate-related topics, such as market trends, investment strategies, and tips for buying and selling properties. It can also feature interviews with other real estate professionals or even your clients to share their experiences and insights.

The Process & Best Practices for Real Estate Content Creation

There are three key steps to remember when creating compelling content in the real estate industry. These steps can help you craft engaging content that resonates with your target audience and drives traffic to your website. Follow these steps to create content that stands out in the crowded real estate market:

1. Identify and target a common problem that many people face within the real estate industry.
2. Develop a content piece that offers a solution to the identified problem. Depending on your audience’s preferences, this could be a written article, an infographic, or a video.
3. Share the content piece on social media platforms to get it in front of the intended audience.

Furthermore, to create high-quality real estate content, research your topic thoroughly, use clear language, and incorporate visuals to convey your message effectively. By following these do’s and don’ts, you can produce standout content that provides value to your audience.

Engaging your audience is crucial for businesses, and content marketing for real estate is essential to achieve that. To succeed, choosing the appropriate social media platform is vital, as each platform caters to different audiences and possesses unique strengths. Below are the top social media platforms that will help you share all of your real estate content:

• Own website: Sharing real estate content on your website can be a great way to educate your audience on the latest industry developments, market updates, and trends. It can also establish your brand identity, build trust with your audience, and showcase your expertise.
• TikTok: With its rapid growth, TikTok offers a promising short-video platform for realtors to gain followers. Focusing on a specific real estate niche, actively interacting with your followers, capitalizing on popular trends, and showcasing your real estate content on TikTok can expand your reach and increase your chances of gaining leads.
• Pinterest: With its primary focus on image sharing, it is an ideal platform to showcase your real estate photos and graphics content.
• Facebook: It remains one of the most popular and used social media platforms, particularly among Gen-Xers and older users. Facebook is a great platform to share your written content, including a link to your blog post, and photo and video content.
• LinkedIn: It is a social media platform designed for professional networking. If you have a well-researched, informative, and professional infographic, video content, or blog post, gather engagement by sharing it on LinkedIn.
• Instagram: It is a popular platform among younger demographics and millennials. If they are part of your target audience, capitalize on this platform by sharing your short videos and infographics.

Best Content Creation Tools & Content Management Systems

Real estate agents can choose from various powerful tools to create compelling digital content, showcasing their properties and attracting potential buyers. Plus, a content management system (CMS) is software that aids you in creating, publishing, managing, and tracking your website’s content. Here are some of the best tools that you can use to create and manage all your real estate content:

Content Marketing Statistics in 2024

Based on Technavio’s Content Market Analysis, by 2024, the global content marketing market size will continue to grow and is forecasted to increase by $654.78 million. In the future, businesses’ marketing strategies will still heavily rely on content marketing, as indicated by current trends.

• Content is included in the marketing strategies of 90% of marketers.
• 43% of content marketers use AI to generate ideas, but only 3% use it to write entire articles.
• Short-form videos are the most utilized media format in marketing content strategies.
• Around 50% of marketers are planning to increase their investment in content marketing by the year 2024.
• One-quarter of marketers incorporate podcasts or other audio content in their content strategy.
• 51% of content consumption derives from organic search.
• 56.4% of respondents with a link-building strategy report rely on organic link generation to fuel their link-building efforts.
• 26.4% of respondents said that generating leads is the biggest challenge in content marketing.
• More than 90% of respondents outsource at least some of their content marketing strategy.
• 61% of companies that are most successful in content marketing conduct content audits twice a year or more often.

Frequently Asked Questions (FAQs)

Consistency, relevancy, and engagement are the essential components of a thriving real estate blog. To ensure its success, it is critical to frequently update your blog with content that is pertinent to your audience, such as market trends, property listings, and home improvement tips, and actively engage with them.

Real estate agents can establish a connection with their local communities by creating valuable and actionable content through content marketing. This can be achieved by leveraging various forms of content, such as videos, guides, podcasts, infographics, and social media. By doing so, agents can showcase their work, build their reputation, and attract potential clients to their sales funnel.

Bottom Line

Real estate content marketing strategy requires significant effort and time investment but can yield fruitful results. Following this real estate content creator guide’s outlined steps and tips, you can establish an effective content marketing strategy to attract, engage, and convert your target audience. It is essential to track the results, make adjustments, and continue producing high-quality content that resonates with the audience. Anyone can become a successful real estate content creator with hard work and dedication.