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Customer data platform (CDP)
How to build a CDP use case by Tealium
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data…
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Data
AI is only as smart as the data you feed it by Adlucent
Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and…
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Performance marketing
7 key metrics to measure content effectiveness by iQuanti
Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics…
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