Marketing technology
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AI writing tools
How Canva is approaching B2B customers with AI-powered tools
Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The…
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B2B marketing
Microsoft rolls out Copilot AI to more advertisers
Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more…
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Salesforce’s Spring 2024 release includes Einstein-powered AI features
Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM…
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5 practical marketing tactics to accommodate new technologies and AI
The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and…
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analytics
Fospha as TikTok’s New Measurement Partner – Search Engine Watch
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok…
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Data
How can marketers help make customer data available automatically and fast?
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same…
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Marketing technology
5 ‘must-dos’ when reviewing your martech stack
It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household…
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Marketing technology
2024 Predictions: Advertising and digital media
In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space.…
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