Marketing artificial intelligence (AI)
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Gaurav Kachhawa: Looking forward with AI
Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work…
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20 questions to ask customer data platform vendors during the demo
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, once you know the…
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How to augment market research and glean customer insights with AI
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major…
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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the…
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AI writing tools
How Canva is approaching B2B customers with AI-powered tools
Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The…
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B2B marketing
Microsoft rolls out Copilot AI to more advertisers
Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more…
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Using multi-touch attribution to build a brand: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…
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Building your generative AI marketing skillset: Training and upskilling
This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge…
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How to assess your organization’s AI readiness with the 5P framework
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful…
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AI-powered martech releases and news: March 7
The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly…
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