digitalmarketing
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Business
Study Shows How Skin Color, Followers and Age Impact Influencer Earnings
According to a report by SevenSix Agency, influencers on social media sites are paid based on their skin color. The…
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backlinks
New Analysis Finds that Webmasters and SEOs Need Thousands of Backlinks to Appear in Google's Top Search Results
According to a new analysis by Internet Market Ninja, it was found that it is not possible to rank in…
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Business
Top SEO Investment Trends for 2024: Where Companies Are Focusing Their Budgets
Google’s business model pushes marketers toward Google Ads over organic traffic to avoid obscurity in search results. However, this has…
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AI
Here's How Generative AI is Revolutionizing Marketing Creativity and Efficiency
Artificial intelligence, especially generative AI, is reshaping the marketing landscape nowadays. It is offering new ways for professionals to enhance…
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Business
Must-Have Digital Competitor Insights Tools for Marketers
When you are in the digital marketing field, it is important for you to know which trends are in and…
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Current Brand Safety Standards Unnecessarily Broad, Stagwell Study Finds
Stagwell has released its first “Future of News” report. It shows that current brand safety standards are too broad and…
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AI
AI Boosts Marketing Efficiency, Insights from Gartner’s 2024 CMO Spend Survey
Gartner’s 2024 CMO Spend Survey, released recently, shows that investments in paid media have grown. However, spending on marketing technology,…
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Business
The Power of Influencers Unraveled: How Much Do They Charge And What Role Does AI Have In Persuading Consumers
The power of influencers in today’s world of social media cannot be denied. Very rarely do you not come across…
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