Data management platform (DMP)
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Customer data platform (CDP)
Breaking down data silos: Overcoming obstacles and planning for the future
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company…
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Customer data platform (CDP)
Breaking down data silos: A practical guide to integrated marketing data
Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture…
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