Customer Experience
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Customer data platform (CDP)
How to build a CDP use case by Tealium
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data…
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B2C
Unlocking Exceptional Traveller CX: The 5 Core Principles
Share: In the competitive travel and tourism sector, delivering a memorable traveller experience is paramount. Dive into our 5 Core…
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Customer Experience
Top E-Commerce Trends For The Holiday Season
Share: It’s that time of the year when people stare at each other in disbelief and ask everyone around them…
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Customer Experience
SaaS UX Design: Best Practices for Impactful ROI
Share: Effective Software as a Service (SaaS) User Experience (UX) Design is crucial for ensuring customer satisfaction, retention, and ultimately,…
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Customer Experience
Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions…
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Customer Experience
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Share: Navigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler…
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Customer Experience
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds
Share: Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are…
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Customer Experience
From Success to Setback: Lessons in MarTech Decision-Making
Share: We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often…
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Content
It’s Time For Brands to Move From Personalised, to Personal
Share: At a time when almost every brand is tailoring content and offers to individual customers based on their demographic…
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