Customer Experience
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B2B
Hesitant to Try Generative AI? Here Are a Few Easy Ways to Make Your Work Easier and Visual Content Better in 2024
Share: Without question, 2023 was the year of generative AI (gen AI). Since ChatGPT’s viral launch in November 2022 professionals…
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Customer Experience
Innovations in UK Retail with Customer Data Platforms
Share: UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand…
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Customer Experience
Innovations in UK Retail with Customer Data Platforms
Share: UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand…
Read More » -
Customer Experience
Innovating Insurance with Marketing Automation
Share: The insurance sector, historically grounded in tradition, is experiencing a digital shift with marketing automation at its core. Artificial…
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Content
Infographic: The State of Website Accessibility 2024
Share: New research from Crownpeak in partnership with Digital Doughnut sister company London Research explores the drivers of investment in…
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B2B marketing
2024 Predictions: Ecommerce and retail
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to…
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Customer Experience
To DM, or Not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle
Share: 41% would be open to communication on their personal channels, such as WhatsApp, which brands can now get right…
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B2B marketing
4 keys to digital events planning
Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling…
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Customer Experience
Getting help with customer experience transformation: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded…
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5 ways CRMs are leveraging AI to automate marketing today
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI…
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