Customer data platform (CDP)
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20 questions to ask customer data platform vendors during the demo
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, once you know the…
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Customer data platform (CDP)
Open-source customer data platforms: Can you unleash your data for less?
Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less…
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Customer data platform (CDP)
2024 Predictions: Data and AI on marketers’ minds
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on…
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3 points to consider before implementing a CDP
In my career, I have helped companies implement billions of dollars of technology. If I could go back in time,…
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Customer data platform (CDP)
Breaking down data silos: Overcoming obstacles and planning for the future
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company…
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Customer data platform (CDP)
How to build a CDP use case by Tealium
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data…
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Customer data platform (CDP)
Breaking down data silos: A practical guide to integrated marketing data
Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture…
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