Taco Bell’s parent company, Yum! Brands, announced today that the fast-food chain will expand its Voice AI technology to “hundreds” of chains around the country by the end of the year. A global expansion of the service will follow. Fortune reports: Right now, more than 100 Taco Bell locations in 13 states rely on AI to take customer orders at the drive-thru. Company officials say that has resulted in improved order accuracy, shorter wait times, and higher profits. Human workers, the company says, will be freed up to focus on other tasks, ranging from interacting with guests who opt to order from the restaurant counter to preparing food. “Yum! Brands is integrating digital and technology into all aspects of our business with exciting new capabilities, and AI is a core piece of that strategy,” said Lawrence Kim, chief innovation officer at Yum! Brands, in a statement. “With over two years of fine-tuning and testing the drive-thru Voice AI technology, we’re confident in its effectiveness in optimizing operations and enhancing customer satisfaction.”
Someday somebody has got to decide whether the typewriter is the machine, or the person who operates it.
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