Runway Partners with Lionsgate to Revolutionize AI in Film Production
Peter Zhang
Sep 18, 2024 14:33
Runway teams up with Lionsgate to develop AI models for enhancing film production, exploring innovative content creation opportunities.
Runway and Lionsgate have announced a groundbreaking partnership aimed at revolutionizing the film production industry through the use of artificial intelligence (AI), according to runwayml.com.
Innovative AI Model Development
The collaboration will focus on the development and training of a new AI model tailored to Lionsgate’s extensive proprietary catalog. This initiative is designed to assist Lionsgate Studios, filmmakers, directors, and other creative professionals in enhancing their work by generating cinematic video content. The videos can then be refined using Runway’s suite of controllable tools.
Michael Burns, Vice Chair of Lionsgate, emphasized the significance of this partnership, stating, “Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities. Several of our filmmakers are already excited about its potential applications to their pre-production and post-production processes. We view AI as a great tool for augmenting, enhancing, and supplementing our current operations.”
Empowering Creatives with Advanced Tools
Cristóbal Valenzuela, co-founder and CEO of Runway, expressed his enthusiasm for the collaboration, saying, “We’re committed to giving artists, creators, and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life. The history of art is the history of technology, and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression; the best stories are yet to be told.”
Valenzuela also highlighted Lionsgate’s exceptional creative team and their vision for integrating AI into their work. “Lionsgate has an incredible creative team and a clear vision for how AI can help their work – we’re excited to help bring their ideas to life,” he added.
Future Prospects and Expansion
As Runway continues to collaborate with Lionsgate and other studios, the company is exploring ways to license or offer these AI models as templates for individual creators interested in developing and training their proprietary models. This initiative could democratize access to advanced AI tools, enabling a broader range of creators to leverage AI in their projects.
For companies interested in fine-tuning and custom models, more information is available on Runway’s Enterprise page.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) is a global entertainment company known for its world-class motion picture and television studio operations, as well as the STARZ premium global subscription platform. The company boasts a diverse portfolio of entertainment content, backed by a library of over 20,000 titles and a collection of iconic film and television franchises.
About Lionsgate Studios
Lionsgate Studios (NASDAQ: LION) is one of the leading standalone, publicly-traded content companies. It combines diversified motion picture and television production and distribution businesses with a world-class portfolio of valuable brands and franchises. The studio is driven by an entrepreneurial culture and a commitment to innovation, making it synonymous with bold, original, and relatable entertainment for audiences worldwide.
Image source: Shutterstock
