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Online Discounts Are Getting Stingier (sherwood.news)
Posted by msmash from the better-luck-next-time dept.
Steep online discounts aren’t as sweet as they used to be. From a report: The average discount offered by online retailers in the US is down to 36% so far this year, data from Centric Market Intelligence shows. That’s down two percentage points from last year, and down from an average of 42% in 2019 — a 14% drop in real terms. Finding a bargain is getting tougher for a variety of reasons, according to retail experts who spoke with Sherwood. Sellers are having to pay more for raw materials, and they’re shelling out more in customer-acquisition costs to get you to order from them. Fulfilling online orders is also generally more expensive than selling items in person. All these add up to increased costs that make it harder to offer discounts.
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