Must-Have Digital Competitor Insights Tools for Marketers

When you are in the digital marketing field, it is important for you to know which trends are in and which ones are not. Using competitor analysis tools help you in saving your time, money, resources and other business experiments. By taking help from competitor analysis tools, you can expand your business by using specific and tested techniques. We have curated the top 11 competitor analysis tools for 2024 to help you achieve business success.

Top 11 Competitor Analysis Tools

1- Google Trends

By using Google Trends, researchers can track the most popular searches on Google no matter from which region or in which language they are from. This tool also provides graphical data which makes it easier to track market trends and search volume, and you can easily find out where your competitor is being mentioned online.

2- Similar Web

Similar Web offers digital intelligence and web analytics services which helps users access data about website traffic of any website. Users can also access their competitors’ performances using Similar Web. It is a great tool to keep check of the website traffic of your clients as well as your competitors.

3- Ubersuggest

You can check the competitiveness of a term, monthly search volume and cost-per-click of your competitors using Ubersuggest. It is also available as a Chrome extension and you can use it for keyword queries for Amazon, YouTube, Google and other websites too. Ubersuggest is best for beginners.

4- Ahrefs

Ahrefs is a nifty SEO tool which is especially known for its competitor analysis tools. By using this tool, digital marketers can keep check of their competitors’ websites, analyze their backlinks, track keywords and analyze the strategies they are using for SEO. It also includes some of the important competitor analysis features like web domain profile comparison, keyword gap, SERP analysis and more.

5- SE Ranking

SE Ranking has all the SEO tools available that users can use to research keywords and make their content rank in the search engines. The platform also offers SERPs analysis and monitoring tools. SE Ranking also consists of a competitive analysis tool to help you analyze your competitor’s keywords.

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This tool also provides information about domain’s traffic estimate, its cost, keyword rankings, keyword traffic, Google ad marketing campaigns and monthly ad history. This can help in understanding which channels and keywords bring traffic to your competitors’ websites.

6- SEMrush

SEMrush is a great SaaS tool that gives keyword analysis and helps in finding internet rankings, search volume and cost per click of competitor websites. Users can also use SEM rush to analyze organic and paid keywords, traffic and backlinks of their competitors.

7- Siteliner

If you are looking for a beginner friendly and free competitor analysis tool, Siteliner is one of the best ones out there. It analyzes broken links, redirects, internal page links and also produces a “Comparison with Other Sites” report to help you identify important metrics.

8- Buzzsumo

Buzzsumo is best for finding competitors belonging to your sector. Just put in the keyword and you will find all the articles that are getting more activities on the web. You can also go to your competitor’s website to find the most popular articles using Buzzsumo.

9- Moz

Moz provides backlink analysis which you can use to make superior content and can help find the competitors for you to analyze their works. Moz is supported by the largest SEO market worldwide and this makes it a good competitor analysis tool.

10- Builtwith

Builtwith is a trusted source to deliver leads, information and analysis by making users know which technology was used to create a website. This way users can analyze their competitors and work on themselves.

11- Spyfu

Spyfu has many great features that help you analyze your competitors to make them lose to you. It searched every domain and keyword for the past 16 years to analyze every organic position and ad variation.

Final Words

It is an era of competition, especially in the digital fields. Use the above mentioned competitive analysis tools to find out what your competitors are up to and what improvements can you make in your own content to make your website rank well.

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