Posted by BeauHD from the investing-in-the-future dept.
Lego plans to make half of its bricks from renewable or recycled materials by 2026, with a goal of fully transitioning by 2032. While the company cites higher production costs and challenges with existing materials, it says it’s committed to not passing these costs onto consumers. The Guardian reports: The Danish company last year ditched efforts to make bricks entirely from recycled bottles because of cost and production issues. At the moment, 22% of the material in its colourful bricks is not made from fossil fuels. The toymaker hopes gradually to bring down the amount of oil-based plastic it uses by paying up to 70% more for certified renewable resin, the raw plastic used to manufacture the bricks, in an attempt to encourage manufacturers to increase production. […] Lego has also expanded its brick takeback programme, Replay — where consumers can donate old bricks to the company through free shipping — into the UK and continued to test similar models in the US and Europe.
If the human brain were so simple that we could understand it, we would be so simple we couldn’t.
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