1. Catrice’s “Instant Awake” Under Eye Brightener — a hyaluronic acid-enriched color-adaptive formula that neutralizes bluish under-eye shadows and dark circles. Tap it on with your finger or a sponge and you’ll suddenly look like you slept a full eight hours!
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in two shades).
2. Some Glamnetic press-on nails which come in various lengths, shapes, and styles, and — the most important “and” there is — reviewers say they last for two+ weeks!!!
Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails.
Promising review: “I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don’t think that I will ever get acrylic nails again, as a set like this would likely be three times the price.” —Leslie and Paige
Get it from Amazon for $13.49+ (available in 28 styles).
3. And a flower-infused cuticle oil if you’re a nail (and skin) biter, and it shows. The natural formula hydrates cracked skin and strengthens nails so you can work on growing them out if that’s something you’ve always dreamt of doing!
Promising review: “I have been wanting to try this cuticle oil for a while and wondered if it was actually as pretty as pictured. Well, I was not disappointed! Not only does it smell wonderful, but you can enjoy watching the beautiful and colorful little flowers floating around in the bottle while moistening your nails. The Jasmine scent was a great choice. I love it!!’ —~Audrey~
Get it from Amazon for $7+ (available in two sizes and 30 scents).
4. Eos’ Shea Butter Vanilla Cashmere body lotion — an affordable pick that TikTokers are tripping over themselves to get as they swear it moisturizes and smells as good as much more expensive options from brands like Philosophy and Bath & Body Works.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
Get it from Amazon for $7.19.
5. A tube of Essence’s Lash Princess Mascara which will give you a falsies-level look for less than five bucks. It seems questionable, I know, but for confirmation you need only to look at the 251,000+ 5-star reviews!!
Mallory Mower / BuzzFeed
Here’s what BuzzFeed shopping writer Mal Mower has to say:
“This mascara was one of my first BuzzFeed shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I’ve loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic.”
Promising review: “After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy…and this stuff doesn’t budge! I love it!!” —Carrie E Miller
Get it from Amazon for $4.74 (available in two colors).
6. Some buildable Lego cherry blossom stems if you could use a hobby and your home could use some (faux) greenery.
Promising review: “Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase and they all seem to fit nicely together.” —Jeremy Moeller
Get it from Amazon for $9.59.
7. A set of pastel glitter highlighters you can use to color code your to-do list. Something *I* find very gratifying.
Check out a TikTok of the highlighters in action.
Promising review: “These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!” —FBJH12
Get a set of eight from Amazon for $6.85.
8. A sardine tin cosmetic bag so you can take all of your favorite products on the road, whether that’s to work for midday touchups or to your BFF’s house for your weekly sleepover.
9. Some Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum with a noncomedogenic, nongreasy formula that doubles as a primer if you’re planning to throw on some makeup while you’re at it.
Promising review: “I’ve gone through several sunscreens to wear with makeup, and this has been the best for me. I’m a simple girl. I apply this with vitamin C cream, let it absorb then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It’s def lightweight but provides great protection.” —Emily Haynes
Get it from Amazon for $11.99.
10. COSRX’s Snail Mucin Repairing Essence — it addresses dullness and dehydration with, yes 😌, 96% snail sludge that’s harvested in a *100%* ethical and environmentally friendly way. Thanks for sharing the goods, friends! 🐌
Here’s what BuzzFeeder Emma Lord has to say:
“I use this on my skin and definitely have noticed results! While it didn’t help kick my all of stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I’m struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I’ve found that it’s what got me the best results!”
Promising review: “So I have been using this for a month and I have to say — AMAZING. It really has helped my dark spots, which are also tied to my hormones. So the fact that it lightens them and keeps them from getting dark again during my period is a testament to the power of this stuff. Plus, this stuff just keeps going!! One pump is enough for my face, or two for my face and neck. Because of this it will last! It works amazingly well and considering how much you get, this is an amazing product. I highly recommend it.” —JH
Get it from Amazon for $11.99.
11. A TikTok-beloved, gold-plated paperclip necklace that reviewers say can even withstand frequent showers and trips to the beach!
Amazon
Promising review: “You can’t tell it’s not solid gold. I’ve worn this every day for nearly a month, and it still looks fantastic. This is, I think, my fourth or fifth Pavoi purchase (specifically for their gold-plated jewelry) in the last year or so, and honestly, I won’t order any other brand. Pavoi gives Vermeil a run for their money. The quality is that good. I’ve yet to have a single piece change in color, chip, or tarnish. All look just as good as the day I got them.” —Candy H.
For what it’s worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my “daily wear” jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they’re easily worth twice what I paid. Check out the rest of Pavoi’s line of jewelry for more options, including earrings, bracelets, and anklets!
Get it from Amazon for $14.45 (available in two finishes and five other styles).
12. An easy-to-apply one-hour (!!) self-tanner if try as you might, you just can’t naturally tan. 😭 PS: Even complete novices say they found success with this formula!
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
Get it from Amazon for $9.97 (available in 16 styles).
13. A tube of Elizabeth Mott’s Thank Me Later Eye Primer as it guarantees that the next time you spend a whole afternoon nailing a Mikayla Nogueira look, it won’t immediately melt off your face the second you step foot outdoors.
Promising review: “So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — Mac, Lorac, Urban Decay…they don’t hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I’m lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn’t be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!” —Melissa Mae
Get it from Amazon for $13.99.
14. A pair of $15 oval sunnies that reviewers say may or may not look like a $500+ Celine pair 👀 and I’m right there with them.
I am *not* delicate with my sunglasses so I’ve never trusted myself with an expensive pair and I’ve just come to terms with the fact that I don’t care enough to change my habits in order to do so. I don’t do sunglass cases and I throw my sunnies in the bottom of my bag/have been known to sit on them before, so $15 is usually the price point I stick to. I have a couple of other styles from Sojos and they’ve held up really well so I just picked up these trendy oval ones for my upcoming spring and summer travels.
Promising review: “These have been one of my absolute favorite Amazon purchases. These feel like high-end sunglasses but without the price tag. They’re comfortable, stylish and very good quality. Definitely need to order a backup pair!” —Mel
Get them from Amazon for $15.99 (available in seven colors).
15. A pair of ice-rolling globes you can use to calm your mug after waxing, extractions, electrolysis, peels, and/or microdermabrasion. The tools can help reduce pore size, tighten skin, and relieve sinus pain and puffy eyes, but the end of the day, they also just feel real, real good.
Promising review: “I had an ice roller that I thought was great, until I tried these. WOW, no comparison. These are fantastic. They’re heavy, well-made, and stay cold for a very long time. Not only do these feel wonderful on the face, they feel great behind the ears and down the back of the neck. They come in a velour pouch. I’m very happy with this purchase.” —ask
Get it from Amazon for $19.99.
16. An encouraging daily planner if you’re someone who THRIVES with a to-do list and a handful of highlighters. The pad has space for not only appointments and work priorities, but water intake, meal planning, and fitness goals, so you can use it to organize all aspects of your day.
Each planner comes with 50 tear-off sheets the size of a standard piece of paper.
Bliss Collections is a family-owned, Wisconsin-based business established in 2012 that specializes in stationery, planners and pads, and drinkware.
Promising review: “These daily planning sheets keep this mama on TRACK! I started out printing daily planning and schedule sheets from a free download on my computer. Then I realized why not just buy some already printed so I save my ink at home. I found these and love how the day, schedule, tasks, and health habits are organized. I’ve already reordered once and will continue to use these.” —Shannon Hoglund
Get it from Amazon for $9.99+ (available in 10 styles).
17. A bottle of Elizavecca’s Collagen Coating Hair Protein Treatment which works just like a hair mask to repair your locks in five minutes flat. The Ceramide 3- and collagen-packed formula repairs all types of hair whether you’ve got over-processed tresses or 4c hair that’s susceptible to dryness. Reviewers even say the $8 product is comparable to Olaplex No. 3!
Promising review: “I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time and I absolutely love the way my hair feels afterwards. So amazingly soft. I use it in the shower and usually wash my hair and then towel dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs and then rinse it out and comb through with a wide tooth comb. I allow my hair to air dry and bam, amazing hair. This will forever be part of my hair routine now.” —m. damocles
Get it from Amazon for $8.30.
Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, “the miracle product I’ve been searching for.”
18. Some colorful silicone wheel covers that’ll keep your suitcase in tip-top condition and reduce noise as you zip through the airport en route to your spring getaway.
Before ordering, just make sure you confirm the size of your suitcase’s wheels, the distance between the wheels and the axles and fenders meet the noted size requirements.
Promising review: “These rubber wheels are fire! Definitely provides little grip, moves quiet, doesn’t mess with the luggage wheel rotation and little less vibration. Love the bright red color goes well with my carbon fiber luggage. Easy to install and it’s funny they have directional line/arrow like car tires — details count for me.” —Tieng Nguyen
Get a set of eight wheel covers from Amazon for $9.99 (available in eight colors).
19. A three-pack of Dr. Scholl’s reviving foot masks with Epsom salt, shea butter, and a nifty self-heating design so you can treat your tootsies to some TLC.
Read more about how an epsom salt soaks (or baths) can help with soreness at Cleveland Clinic.
My colleague Emma Lord loves these! Here’s her review:
“I’m a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!”
Promising review: “Really makes my tired feet feel much better. I’m a nanny who works nine-hour days and is on my feet for most of it — lots of times barefoot. These even help my feet the next day! Lasting relief.” —Lynn Crofton
Get it from Amazon for $11.97.
20. A hydrating eye stick to improve under-eye elasticity and keep bags at bay so no one will be the wiser if you nostalgia-binged The Angry Beavers (my fellow ’90s babies — it’s on Amazon Prime!!!) into the wee hours of the morning. Plus, it comes in a cutesy polar bear container and, I mean, that’s enough to sell me.
How does this cute lil’ guy work, you may be asking? It’s filled with active marine ingredients like Icelandic moss, xylitol, niacinamide, and adenosine — that’s how!
Promising review: “I love this so much! It’s super hydrating and feels really nice under the eyes. Recently my eyes have been super puffy due to allergies and this has been helping. I would recommend putting it in the fridge before you use it so it’s extra cooling. I think that this product is comparable to if not better than Milk Makeup’s Cooling Water Gel Stick (which I have also tried).” —Amazon Customer
Get it from Amazon for $9.99.
21. A set of custom stickers you can make in the likeness of whoever you want — your pet, your partner, Cillian Murphy… Get creative with it!
And all you have to do is click ‘Customize Now’ and then upload a well-lit image! My Sticker Face is a small business.
Promising review: “I think this might be one of the best things I’ve ever bought on Amazon. I bought one sheet for my mom for Christmas, and they just came. She hasn’t seen them, but I know they’ll crack her up. They look fantastic. I’ll definitely buy more!!” —Claudia Basile
Get it from Amazon for $15.99.
22. A Korean exfoliating mitt which scrubs away dead skin, leaving you ready for a biiiiiig night in of applying your fake tanner. And if that’s not your thing — no worries — it also helps unclog pores, prevent ingrown hairs, and eliminate bumps caused by keratosis pilaris.
PS: Seraphic Skincare is a small biz.
Promising review: “THIS WORKS!!!! I cannot BELIEVE the amount of dead skin that this thing removed. I was absolutely horrified! 😱😱😱😱. This will be a staple in my regimen until the end of time. Once a week, I will be exfoliating. My skin feels noticeably better since using these gloves. 🧤 I am going to order another pair right now!! Love them!!” —Trinity03
Get it from Amazon for $9.99+ (available individually or as a pair).
23. A hair wax stick so you can nail the slicked-back ponytail look on days when you can’t be bothered to wash your hair. Ain’t no shame in that game!
Promising reviews: “I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall, you are satisfied, and you don’t need to use it much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days.” —Blanca Perez
Get it from Amazon for $7.58 (available in multipacks).
24. A Cocokind Mymatcha All-Over Moisture Stick — a versatile lil’ product you can use on your lips, under eyes, and dry spots. The hydrating formula is packed with coconut oil, sunflower oil, and vitamin E which are gentle on your skin barrier as well as caffeine-rich matcha which can help relieve puffiness.
Check out a TikTok of the matcha stick in action. PS: Cocokind is a small biz!
Promising review: “If your face is the Sahara…then buy this. I cannot keep putting lotion on at work because I wear gloves most of the day, but I carry this little guy in my scrubs and apply when needed and it’s mess free. Also makes me want a matcha latte all day as it smells wonderful.” —sam
Get it from Amazon for $8.94.
25. A Tony Moly octopus-shaped Tako Pore Black Head Scrub Stick that gently removes blackheads, whiteheads, and excess sebum so your T-zone can get a much-deserved breather.
Promising review: “After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here’s how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me.” —LuckLocust
Get it from Amazon for $12.50.
26. A pair of stylish teardrop earrings if you want the luxe look of Bottega Veneta but don’t want to drop the equivalent of a mortgage payment on them — especially with how often you misplace things.
Promising review: “These are AMAZING! I highly recommend them. They look so luxurious and expensive. I’ve gotten a lot of compliments on them already. 10/10!” —Hayley Ghormley
Get them from Amazon for $9.99+ (available in 11 finishes, two-packs, and an XL size).
27. Or some chic link earrings that will add the perfect finishing touch to any outfit — and for a price that won’t make you wince.
Promising review: “I absolutely love these earrings and wear them almost every day. I get TONS of compliments on them! The quality for the price is absolutely amazing. Definitely a diamond in the rough find on Amazon. Will be ordering more products from this brand!” —Angela
Get it from Amazon for $13.95 (available in three finishes and three styles).
28. A pair of pizza scissors so you can quickly cut the best slice (you know — the one with the bubble on the crust) before your roommates/siblings get to it first.
Amazon
Promising review: “A pair of these scissors were handed to me when I ordered a calzone in an Italian restaurant. I Immediately went home that night and found them on Amazon and ordered them. I use them for serving pizza, calzones, anything that I have to cut through. I love the fact that they can be taken apart for easy cleaning. I’ve recommended them to family and friends.” —Kindle Customer
Get them from Amazon for $9.50+ (available in three colors).
29. A Tony Moly solid perfume stick that looks like a freakin’ bunny and won’t leak all over your stuff if you throw your bag around like it’s indestructible.
They’re available in three delightful scents:
*Bebe Bunny: top notes of bergamot and orange, middle notes of rose and orchid, and bottom notes of musk and vanilla
*Juicy Bunny: top notes of bergamot and lemon, middle notes of freesia and white rose, bottom notes of musk and sandalwood
*Bloom Bunny: top note of lemon, middle notes of jasmine and rose, bottom notes of amber and musk
Promising review: “Perfect and super cute, as a receptionist I’m running everywhere all day, and this cute little bunny keeps me smelling great. It’s easy to apply and is nice and light, so the scent isn’t overbearing like some perfumes. It fits right in my purse, and I take it everywhere!” —Aspen Trumps
Get it from Amazon for $12.84+ (available in three scents and individually or as a set).
30. A collapsible steel straw if you’re working on being more sustainable but absolutely HATE those environmentally friendly paper straws that turn to mush in two seconds flat.
The steel straw has a silicone mouthpiece and convenient carrying case with a loop so you can pop it in your purse or on your key ring.
Promising review: “I live in NJ, and last year the state limited the use of plastic straws in restaurants, so often our only option is paper straws. I personally dislike the strange taste of paper straws and notice they tend to ruin any carbonation in a drink, so I bought this so I wouldn’t have to use those. I keep it clipped onto my bag in its little case so I always have it with me, and it’s easy to wash once I get home. Highly recommend to fellow paper straw haters.” —Jordan
Get it from Amazon for $9.99+ (available in seven colors).
31. A Revlon oil-absorbing volcanic face roller that works just like your go-to oil-blotting sheets but it doesn’t create any extra waste! Just roll the mattifying stick all over your T-zone (or anywhere else that gets greasy) and soak up excess oil.
In case you’re wondering — no, the volcanic roller doesn’t mess up your makeup. And once you’ve given your face a quick touch-up, just twist off the top of the roller to release the stone and give it a wash before your next use.
Promising review: “This rolling device is like pure magic. You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuy for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list her on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later. ;)” —Veronica Cooper
Get it from Amazon for $5.04+ (available in two colors).
32. An adorable mushroom night-light because no matter your age, the dark can be a scary thing — especially when you’re stealthily sneaking into the kitchen to grab a midnight snack.
33. A flower-shaped pill organizer if you’re notoriously bad at taking your meds and maybe — just maybe🙏 — keeping this cutie on your counter will help.
Promising review: “Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse which took up an unnecessary amount of room. Now with this product, I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention I love the color and style. Can fit up to nine of my largest size capsules.” —Kaci Allen
Get it from Amazon for $7.99 (available in five styles).
34. A finishing stick that looks like a lil’ mascara wand, but it’s actually for the hairs on your head! If flyaways are something that bug you, give your hairline a good swipe and watch them be tamed without a fight.
Or if you have textured hair, a 24-hour edge tamer. (But reminder: no one has to lay their edges — it’s a personal choice!)
Promising review: “It’s like mascara for your hair! My coworker told me about this stuff, and I was skeptical. I have wild baby hairs from pregnancy, and they’re difficult to tame. However, this stuff does the job. It’s easy to apply, goes on clear, doesn’t make my hair look stiff or greasy. And it actually does become a smooth as the picture with one or two swipes!” —Losie
Get it from Amazon for $6.88+ (available in packs of one or two).
35. A bouquet of silk tulips if you love having flowers around but keeping real blooms fresh just isn’t your forte.
Promising review: “They look insanely real, and I get a ton of compliments on them. Everyone always thinks my husband surprised me with tulips (my favorite flower) and is shocked to learn these are not real. I have several of them throughout my house, and plan to buy more because they are great!” —Abbey S.
Get them from Amazon for $19.99 (available in dozens of colors).
36. And a cloud-like catch-all dish that looks like it’d be right at home in a trendy TikToker’s GRWM.
Promising review: “I love this little tray! It sits on my nightstand and helps to organize smaller items without taking up too much room. I have another one on our coffee table downstairs and it always receives compliments because it’s so unique!” —Brogan
Get it from Amazon for $9.99 (available in seven styles).
Reviews in this post have been edited for length and/or clarity.
