1. A “flossing toothbrush” with special bristles to clean in between your teeth and get out all those popcorn kernels and sesame seeds from your everything bagel, leaving you feeling like you just left the dentist. And if you have sensitive teeth, no worries, because reviewers say these bristles are super soft.
Emma Lord / BuzzFeed
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines.
Promising review: “This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning.” —Amy N.
Get a two-pack from Amazon for $6.43.
2. A set of legging organizing hangers for those of us who have more leggings than a Lululemon store, and currently, they’re all jumbled up in a dresser drawer. These hangers will not only free up some much-needed space but also keep you from wrestling through a sea of spandex to find that one pair that makes your butt look phenomenal.
Each hanger holds 10 pairs of leggings. Check out a TikTok of the legging organizer hanger in action!
Promising review: “Yes…I have too many clothes. I LOVE my leggings. These saved me soooo much room! Now I have much more space, AND I can see them all easier.” —Larry Seymour
Get a pack of two from Amazon for $12.47 (available in blue and gray).
3. A padded 3-in-1 reclining beach chair so incredibly comfy, one reviewer crowned it the “Princess Beach Chair”! It features five adjustable back positions and three footrest settings, ensuring you find your *perfect* lounge angle, plus a handy cup holder and zippered side pocket for stashing items. But the best part: its genius “face cavity” that lets you lie flat on your belly without smushing your face. Imagine soaking up the sun while diving into your favorite book, right there on the sand. ☀️
Bonus — it’s less than 10 pounds and has backpack carrying straps for easy carrying!
Promising review: “Oh, I actually saw this on TikTok and went directly to Amazon to check it out. The price is a little high but I still think it’s a really great beach chair. I purchased this for my sister-in-law who absolutely loves the beach. She loves loves loves it! Arrived as stated, and in great condition.” —Dianah
“I have put off purchasing a really good beach chair! This year I decided to just do it and I could not have been happier!! When I took it to the beach, that’s all I could talk about! I felt like I was in a recliner! Perfect height, very comfortable, easy to get out and put away, and Soo pretty!! LOVE IT!” —Danielle Atwell
Get it from Amazon for $123.31+ (available in six colors).
4. A handy-dandy dual-sided deshedding brush I promise you’ll want in your grooming arsenal whether you’re the proud owner of a super fluffy fur baby or a sleek, short-haired companion. This painless brush is capable of thinning out excess fur while also detangling and getting rid of any mats.
Promising review: “I watched the Facebook and TikTok videos and decided to take a gamble. I have a German shepherd that sheds boatloads daily and thought this might help. I was not disappointed. Brushed my dog on the back porch and had enough floof come off that I could make three more dogs. When using this, it seems at first like it’s yanking the dog’s coat off, but my dog liked it and wasn’t experiencing discomfort. For this to work, you need to brush vigorously minding any area sensitive areas on your puppers.” —Rescue2inVB
Get it from Amazon for $6.90+ (available in five colors).
5. An Elizavecca hair protein treatment that’ll have your dry, brittle, or frizzy hair feeling like it’s on cloud nine. This deep repairing mask is infused with collagen and protein extracts — after applying to wet hair and sitting for only five minutes, your hair will be completely transformed!
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: “I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5–20 minutes… But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off.” —curlyhead3
Get a bottle from Amazon for $7.56.
Read our Elizavecca CER-100 hair protein treatment review to learn more about why one BuzzFeeder calls it “the miracle product I’ve been searching for.”
6. A cleverly designed weatherproof hide-a-key rock because everyone and their grandma thinks the doormat is the go-to spot for spare keys — who’s going to get down on their hands and knees to comb through your landscaping? This handy trinket allows you to hide a spare key in plain sight by blending in with your doorstep decor, making it the unsung hero of your daily routine.
Check out a TikTok of the key rock in action.
Promising review: “This fake rock was exactly what I had been hoping to find. It blends in extremely well with the rock from my landscaping, and the key fits inside perfectly. The slide on the bottom was very easy to close as well. I definitely recommend it!” —P Gilroy
Get it from Amazon for $6.99+ (available in five styles).
7. A handy portable car vacuum for cleaning up the crumbs from yesterday’s on-the-go breakfast, dust from who knows when, and bits and pieces of everyday life that somehow found their way into every crevice of your car. It’s lightweight and comes with three attachments to help reach all those hard-to-get-at spots without a hitch, making cleaning feel less like a chore.
It comes with three detailing attachments (a flathead, extendable, and brush nozzle attachment). You also get a carrying bag, filter brush, and spare HEPA filter. Plug it into the 12V aux outlet in your car and the 16-foot cord will give you enough slack needed to clean the entire vehicle!
Promising review: “Yes, it is not as powerful as my vacuum cleaner in the house, however, it cleaned out all the garbage, which I accumulated over the past autumn and winter, in the car. At the end of October my husband and I went to the ocean and as we tried to be neat — the sand was still in the car. Finally, I got rid of it! Now my beauty again is clean, as on the first day, when I bought her!” —Julia Bright
Get it from Amazon for $28.98+ (available in three colors and a version with a light).
8. A pair of fluttery running shorts ready to keep you cool when the sun’s out in full force. They’re light, fluttery, and just what you need to stay comfortable while pounding the pavement or hitting the trails.
Promising review: “I ordered these because I saw them on TikTok. I ordered an extra large and they are perfect! They cover everything and are not too short. I highly recommend them, especially for the price!” —MagnoliaBliss
Get it from Amazon for $13.59+ (available in women’s sizes S–XXL and 33 colors).
9. A rectangular lazy Susan designed to outperform the traditional round versions by holding an impressive amount of your favorite condiments and foods. It has simple 360-degree spin so you can bring those hard-to-reach items from the back of the fridge right to your fingertips.
Check out a TikTok of the rectangular Lazy Susan in action.
Promising review: “Wow! I love this turntable organizer! I can fit so many items on it, and because of that, I now have so much more space on the door shelves. With this organizer, I will have easy access to all of those extra items that just don’t have their own space. Now they do have a place to go! I would highly recommend this product to everyone who wants to feel more organized and doesn’t want to lose items in their fridge.” —Amazon Customer
Get it from Amazon for $17.79.
10. A zero-effort, no-scrub weekly shower cleaner that does all the hard work for you while you work on other tasks that have been piling up. This bleach-free cleaner removes soap scum and hard water deposits, leaving your shower sparkling clean when all you did was apply, walk away, and rinse off the next day.
Promising review: “I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house.” —Tara D.
Get it from Amazon for $16.75+ (available in two scents and four sizes).
11. A game-changing “bed wedge” pillow here to cover up that space between your mattress and headboard where regular pillows, books, and midnight snacks seem to vanish into thin air. This triangle wedge is crafted from high-density foam to stay put, eliminating the slip-and-slide of normal pillows while you toss and turn.
Bonus: There’s a lil’ side pocket for your phone, glasses, or other nighttime accessories.
Promising review: “I did not realize that these were out there until I watched a TikTok about one. This has saved my pillows. I do have a headboard, but there was about a three-inch gap between it and my mattress. This has stopped my pillows from sliding down in between. I have had no issues at all with it. I did let it sit for almost 72 hours while it was getting its shape back from being in a shipping container, but after that it was perfect!!! I highly recommend.” —Miss_Beck
Get it from Amazon for $26.99+ (available in three colors, three sizes, and in twin–California king).
12. An unbelievably fast and easy-to-use Yonanas soft-serve maker with the power to transform frozen fruit into a heavenly sorbet-like treat in just minutes. This nifty gadget is great if you have any specific dietary needs or preferences (like avoiding dairy or nuts), live with a picky eater, or just want a healthier alternative to ice cream that still satisfies your sweet tooth.
Promising review: “I saw one of these in action at a friend’s house like five years ago and thought it was just a made-up memory because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally, this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best-tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use.” —DMCKAY
Get it from Amazon for $39.98.
13. A set of fast-acting Keurig cleaner pods because there’s a reason your coffee has been tasting a little *off* lately: You just need to clean your Keurig. Just pop the pod in and brew like you’re making a normal cup of coffee and watch all the gunk come out that you didn’t know was in there. No need to buy a new machine. 🙌🏽
Quick & Clean is a small business that specializes in coffee machine cleaning products.
Promising review: “I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean.” —Lauren
Get a set of six from Amazon for $9.95.
14. An oddly satisfying Dermora exfoliant foot peel for those times you look down at your little piggies and think, “Dang, I need a miracle.” You just slip on these booties and let the magic happen — but let me warn you, the peeling process can be a bit…interesting. It’s like watching a snake shed its skin for the next 5–7 days. But! Your feet will look SO much better with no more cracking, tough skin.
Promising review: “This foot peel is THE TRUTH and got my feet right and smooth as butter! I’ve never done a foot peel in my life and so I had a lot of hard skin under my foot to get rid of. I followed the instructions on the box, and decided to put on the foot peel on right before bed. You can feel the peel tingling and working while you have it on your feet so I felt relief. It took about three days after I did the peel to see the results starting. Do not get discouraged if you see peeling only at the toes. That’s just the start of it…cause the next day I felt the mid of my foot arch bubble after my bath and a whole piece of skin was peeling. This peel did its job and some more! It has my feet feeling baby smooth! This peel gave me a feeling of being in a salon without the polish. It felt good to pamper myself. This is my go-to from now on, when I want a good smooth foot AFTER a pedicure (because a pumice stone can’t do what this peel can)!” —Shopinista
Get a pack of two from Amazon for $9.99+ (available in three pack sizes and eight scents).
15. A set of convenient suctioning “Food Cubby” dividers because you shudder at the thought of your mac ‘n’ cheese mingling with collard green juice on your plate during Sunday dinner. These silicone walls suction right onto your dish, creating perfect little sections for your food.
Amazon
Check out a TikTok of the food cubby in action.
Food Cubby is a small business specializing in family-friendly kitchen accessories.
Promising review: “I love these! Even as an adult, I hate my food touching. Thought they might keep things apart but not juices or things, but they really stick to the plate, and the meat juice doesn’t run into the salad. It saves me from having different plates for each food. I wish I had these a long time ago.” —Superbeckee
Get a two-pack from Amazon for $14.99 (available in three colors).
16. A set of exfoliating gloves reviewers swear you’ll want to use on your whole body. These gloves will have your skin feeling soooo smooth and soft without being too rough or irritating, and you can control the pressure. You can *also* choose from three different textures — light, moderate, and heavy — based on your skin’s sensitivity!
Evridwear is a small business that specializes in gloves for work, personal care, and weather use.
Promising review: “This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this.” —Brittney
Get a pair from Amazon for $7.99+ (available in three textures, eight colors, and as sets of two or three).
17. A touchscreen mist cleaner to give all of your smart devices a good ol’ cleaning that’s long overdue. The mister even doubles as a microfiber cloth to wipe the screen down streak-free. You’ll be in awe at how clear your phone and tablet are *without* all those fingerprints.
Promising review: “When you think you don’t need it. But TikTok thinks you do. I definitely am glad that this product was what I need. Works on laptop, tablets, and phones! Love it! Highly recommend this product!” —Laura Schlutt
Get it from Amazon for $7.99.
18. A bottle of Angry Orange pet odor eliminator that works and actually smells good with natural orange peel oil. This is perfect for getting rid of any pee smells from pet accidents, especially if you have a kitty who hasn’t quite figured out the litter box yet.
Angry Orange is a small business that specializes in home cleaning products.
Check out a TikTok of Angry Orange in action.
Promising review: “This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterwards.” —Amazon Customer
Get it from Amazon for $14.37+ (available in three sizes and in multipacks).
19. A bagless, touchless stationary vacuum so you can say goodbye to struggling with a dustpan that NEVER seems to get those last few lingering pieces of debris on the floor.
EyeVac is a small business that specializes in vacuums for home and commercial use.
Promising review: “Saw it on TikTok and knew I had to have one. I hate cleaning but get annoyed with the clumps of dog hair and bits of things on my kitchen floor. I usually just vacuum my tile with the vacuum which is a pain. This thing is so easy to just sweet things into and it sucks them right up. Sure, it’s more expensive than my actual vacuum, but I’ve only had it three days and have used it two times.” —AC
Get it from Amazon for $149+ (available in two colors).
20. A cloud-shaped utility knife if you’re someone who’s constantly battling a mountain of packages or a flood of envelopes and letters. This little cloud will slice through tapes, seals, or whatever you need with ease and swiftness. Plus, you can spare your freshly manicured nails.
Check out a TikTok of the cloud knife in action.
Promising review: “I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again.” —Amy Yasneski
Get a set of six from Amazon for $13.99.
21. Emergency Stain Rescue Stain Remover, aka *the* all-purpose cleaning spray your arsenal has been missing. This magic potion seamlessly works wonders on carpet, upholstery, or clothes until it’s like that spill or smudge never happened. But that’s just level one — this spray can also take on the heavyweights like ketchup, blood, paint, coffee, and even those stubborn deodorant stains that seem to cling on for dear life.
Check out a TikTok of the “Emergency Stain Rescue” in action.
The Hate Stains Co. is a small business that specializes in fast, powerful, and nontoxic stain removing products.
Promising review: “I’ve tried Shout wipes, stain removal pens, and all the other tricks in the book. This removes organic stains from sweat better than anything I’ve tried thus far. I followed the directions, got the fabric wet, sprayed it on, and left it to chill for an hour. When I came back, I was dumbfounded. I can’t believe I didn’t have this sooner, I’m about to buy a gallon!” —Mark, the solid 7 out of 10
Get it from Amazon for $5.19+ (also available in packs of two or three, and with on-the-go wipes).
22. A magnetic water bottle sleeve pouch so you don’t have to keep juggling your phone, keys, cards, and earbuds while at the gym — now you can simply stash them in this pouch that snugly wraps around your water bottle. And since it’s magnetic, you can just stick the whole thing onto any metal surface so it’s always within reach.
Gym Mate is a small business that specializes in magnetic gym accessories for water bottles and technology.
Check out a TikTok of the water bottle magnet attachment in action.
Promising review: “Hands-down one of the best purchases I’ve made on Amazon. I can fit my iPhone 13 Pro with the case in the pocket and have plenty of room for my AirPods. Magnets are super strong and hold everything perfectly!” —Nalani
Get it from Amazon for $17.59.
23. A professional-grade ice cream scoop if you’ve ever found yourself struggling to dig into a freshly opened tub of Ben & Jerry’s. This tool is designed with a curve that glides smoothly through even the toughest of ice cream so you can enjoy your favorite frozen treat without breaking a sweat.
Promising review: “I think I just found the best ice cream scoop ever! I was very surprised when I took it out of the box because it has some weight to it, so I knew right away that it would not break easily. It scoops ice cream beautifully and is dishwasher safe. I am so glad TikTok made me buy this!” —Ashley
Get it from Amazon for $9.99+ (available in 18 colors).
24. A space-saving yogurt organizer because you took full advantage of that irresistible 10 for $10 yogurt sale (I mean, who wouldn’t?), but now your fridge is bursting at the seams. This mounted organizer will free up precious fridge real estate while looking so cool doing so.
Check out a TikTok of the yogurt storage rack in action.
Storage Theory is a small business that specializes in home and office organizational products.
Promising review: “Works great, wish I would have gotten more!! So very handy to have and see how many yogurts we have. Comes with two super-strong 3M adhesive stripes. Highly recommend product!!” —The Adams Family
Get it from Amazon for $14.99+ (available in packs of one or two).
25. A fanny pack to keep your phone, wallet, keys, and other essentials close by, perfect for travel or everyday use! Reviewers love that the versatile strap can be worn crossbody or around the waist, keeping their hands free. Also, many agree that it’s veryyy similar to Lulu’s belt bag.
BuzzFeed Shopping editor Elizabeth Lilly says, “I wear a size L/XL in clothing and sometimes waist bags just don’t work out so well for me. With this one, I can confirm that it fit around my waist comfortably without outerwear, across my chest without outerwear, *and* over a thick coat and several layers. The pockets inside are so handy and I even had room to spare throughout my Iceland trip. This was the only purse I brought for the whole trip and it performed its job flawlessly. Just make sure that you zip the zipper ALL the way because the zipper goes down pretty far on the sides for easier access to contents. Having my hands free was wildly convenient for a number of reasons, including crawling around inside of an ice cave and putting out my hands for some extra balance while walking on sheets of ice along cliffs. Oh, and it comes in so so SO many colors.”
Promising review: “TikTok told me this was comparable to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it.” —Jolie
Get it from Amazon for $12.98+ (available in 26 styles).
26. A Michael Scott/Prison Mike reversible dishwasher magnet featuring one side with a smiling, clean-cut Michael, letting you know the dishes are sparkling clean and ready to be tucked away. Flip it over, and bam! You’re faced with Prison Mike’s stern glare, warning you to fire up that dishwasher…or else.
Check out a TikTok of the Michael Scott dishwasher magnet in action.
Promising review: “My whole family is a fan of The Office, so when I was searching for a magnet we could use on our dishwasher, this was the hands-down winner. Does it go with my farmhouse decor? Nope, not at all. But it does get the attention of two teenage boys. Had I gone with something a bit more my decor style, I can guarantee you it would not be as useful. I mean, we all would much rather see Prison Mike staring back at us than suit-and-tie Michael Scott, right? And there is only one way for that to happen…clean out the dishwasher!” —R. Funk
Get it from Amazon for $8.99.
27. A set of Globbles that’ll bring a smile to both kids *and* adults. You can squeeze them, pull them, or even throw them against the wall — don’t worry, there’s no sticky residue! These fidget toys are perfect for keeping your hands busy during stressful moments or just for some mindless entertainment.
Check out a TikTok of the Gobbles in action.
Promising review: “Bought a six pack for my neurodivergent family. We are all either ADHD or autistic. I struggle with compulsive hair pulling and bought these to help keep my hands busy. They are the perfect size, more satisfying than a stress ball, clean easily, fun to hurl at the wall or ceiling, and so far have lasted very well. I did test the durability of one and did break one when I pulled it as hard as I could —the inside looks something like shaving cream and didn’t smell or anything. But if you have a kid who is an aggressive chewer, perhaps keep an eye on them.” —Amazon Customer
Get a set of six from Amazon for $10.25 (also available in a 16-count).
28. A set of affordable, highly popular wireless Bluetooth earbuds (with a whopping 240,000+ 5-star ratings!) so you can listen to your favorite tunes without the hassle of tangled wires. Not only do these offer an impressive 10 hours of playtime on a single charge, but they also help block out surrounding noise. One reviewer even said they get a clearer sound from these than their Bose headphones.
These come with a wireless charging case that provides up to 45 hours of playtime when you’re on the go. The case itself can be fully charged in under two hours!
Promising review: “Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn’t have the headphone port, so I decided it was time to buy them finally. They are amazing, and I probably won’t ever take them out of my ears! 😂” —Kate Arnold
Get it from Amazon for $18.99+ (available in five colors and two versions).
29. A cute little octopus-shaped blackhead remover designed to rid your nose and chin of all the gunk that’s built up throughout the day and exfoliates pores, making your skin look smoother and cleaner.
Promising review: “I saw this on TikTok, it works great so far.” —MarMarManuel
“After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here’s how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me.” —LuckLocust
Get it from Amazon for $12.50.
30. A set of satin pillowcases, a luxe addition to your bedroom offering both comfort and elegance. Not only do they feel absolutely amazing, but some reviewers even noted an improvement in their sleep quality! They also help retain moisture in your skin and create less friction on your hair, meaning less frizziness, tangles, and breakage.
Reviews have been edited for length and/or clarity.
