Instagram now allows users to add multiple audio tracks to Reels | TechCrunch
Instagram just announced that it will allow users to add multiple audio tracks to their Reels worldwide.
The company noted that users can add up to 20 tracks in a single Reel. To add a new track to your video, tap on the “Add to mix” option in the Reel editor. Once you add the tracks, you can trim them to include only the portion of audio you want.
“The launch of multitrack audio in Reels gives creators expanded creative flexibility with the ability to visually align audio with elements like text, stickers, and clips to express their creativity in a way that feels right for them and their audience,” the company said in a post.
Instagram will attribute the overall combined track to the creator so they can urge their fans to reuse the unique mix. This feature removes the need for creators to use another editor to mix multiple tracks into one and then apply it to their clips.
Earlier this month, Instagram head Adam Mosseri said that the platform won’t concentrate on long-form videos and rather concentrate on users sending each other short videos.
“It turns out the long-form video is less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend,” Mosseri said in an Instagram Reel.
“So we’re not going to go after that business because it’s part of our core identity to connect people with friends, and we don’t want to undermine that by going after long-form video. We understand short-form video doesn’t always do that, but it can.”
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