One of the most effective platforms for creating a strong online presence and reaching prospective clients is Facebook. With about three billion daily users on the platform, agents can capture the attention of their target audience through a well-curated realtor Facebook page. Generate leads and grow your business by choosing the right page name and profile photos and including the right page information. Learn how to create a real estate business Facebook page in our step-by-step guide.
Agents who are not social media savvy can leverage marketing platforms like Real Geeks and use their Facebook marketing tool to help with lead generation. The platform streamlines the creation of social media ads to drive more traffic to custom landing pages. It also includes custom IDX websites with high conversion rates and a customer relationship management tool to manage leads.
1. Sign Up for Facebook
Before creating a realtor Facebook page, agents must sign up for a personal page because business pages are connected to personal pages on Facebook. If you already have a personal page, skip to the next step to create a new real estate Facebook page.
To create a personal Facebook account, go to Facebook.com and click on “Create New Account.” Follow the prompts on the next screen, which should include inputting your name, email or phone number, password, and date of birth. You do not have to post or be active on your personal Facebook profile for your business page to succeed.
Facebook sign-up page (Source: Facebook)
2. Create a Facebook Business Page
Real estate agents should log into their personal Facebook accounts to create a Facebook realtor business page. Creating a separate realtor Facebook page will distinguish your business from your social activities. A professional Facebook business page allows prospective clients to view your page information, whereas a personal page and its content are only available to those you are Facebook friends with.
Click on the “Pages” tab on the left-hand navigation pane. Then, click “+ Create new Page.” You should be directed to a blank preview of a business page with the prompt to enter a page name, category, and optional bio. Only these three elements are required to kick-start a business real estate agent Facebook page. Note that all of this information can be changed at a later date.
Click on the arrows below to visualize each step:
Creating Facebook business pages
Creating Facebook business pages
Selecting page name and category for new Facebook business page
3. Choose a Page Name & Category
Selecting a name for your business page is a critical step. Your business name helps prospective clients find you more easily and showcases your distinctive real estate brand. Use your real estate business name, your personal name, or a combination of both, followed by “Realtor,” “real estate agent,” or “real estate salesperson,” so page visitors know your profession and can tell it apart from an individual page. However, you can choose many fun and interesting names for your business.
For your business page category, type “Real Estate” and choose the most relevant option from the list. Agents can select up to three categories to describe their page. This categorization will make it easier for Facebook users to discover your page when searching for real estate services. For individual real estate agents, the best categories to select would be “Real Estate,” “Real Estate Agent,” or “Real Estate Service.” If you have a team or a brokerage, including “Real Estate Company” as a category is a good option.
Realtor page category options
4. Add a Profile Picture & Cover Photo to Your Realtor Facebook Page
Once you’ve set up a new Facebook business page, you’ll be asked to input contact information, location, and business hours and add a profile photo and cover photo. Use a high-quality image that looks clear and sharp at various sizes to convey a sense of professionalism and encourage prospective clients to explore your page and engage with your content. The recommended size for a profile picture is 180×180 pixels, but it will be displayed in different sizes on different devices.
Facebook profile example (Source: Facebook)
A Facebook cover photo is a large rectangular image at the top of your profile. The cover photo size is 820×312 pixels on desktop devices and 640×360 on mobile devices. Facebook allows multiple cover photos to be displayed in a slideshow format. Agents can use this space to highlight a stunning property, create a collage of your available listings, or use as a well-designed banner to represent their brand messaging.
Example of Fiverr Facebook cover photo services (Source: Fiverr)
For help sizing your profile photo and cover photo, you can quickly enlist the assistance of a freelance graphic designer from Fiverr. Starting at just $5 per project, agents can leverage the assistance of freelance professionals to help with quick project-based needs. In addition to graphic design work, its freelancers can produce logos and assist with web design.
5. Complete the “About” Section
The next section agents should focus on completing is the “About” section. This section is critical to providing your page visitors with information about your business and services. Agents should include their business description, expertise, and offered services. Ensure you also add your contact information, such as your business address, hours, phone number, email, and website, so prospective clients can reach you.
Page category information
Facebook page health evaluation
After completing the “About” Section, check your page’s health under the “Posts” tab. You’ll find page health rankings there compared to similar Realtor Facebook pages. It’ll include action items like adding an action button or linking your WhatsApp account for a more robust page. These action items are listed to help you finish setting up your page, grow your audience, and help more people connect with you.
6. Add an Action Button
Right beneath your Facebook cover photo is an action button highlighted in blue. The action button effectively persuades your page visitors to take a specific action, such as contacting you, visiting your website, or sending you a WhatsApp message. Agents should leverage the action button as a call-to-action opportunity. The call to action helps agents track the effectiveness of their Facebook page and measure the success of their social media marketing efforts by monitoring clicks or conversions from these buttons.
Selecting an action button
Facebook provides you with a few predefined action buttons from which to select. Choose the one that best fits your real estate business and follow the prompts to direct the button to the right destination, such as your contact form, booking page, or website. A well-created action button makes it easy for potential clients to complete the desired action and helps generate Facebook leads and drive conversions for you.
7. Update Page Tabs
The top of each profile page has tabs to help visitors find what they need when they are on your page. Facebook has a few default tabs, like “Posts,” “Photos,” and “Videos,” but agents should consider customizing these sections so they are appropriate for their business.
Manage page tabs
For example, keep the “Question” tab but eliminate the “Sports” or “Movies” since you may not have any content for those. These tabs make it easy for potential clients to find relevant information and explore your page without having to scroll through your timeline to find out the information. Most real estate agent pages typically include tabs for posts, about, mentions, reviews, services, and followers on their business pages.
8. Preview & Publish Your Real Estate Facebook Page
After configuring your page to the exact specifications you’re looking for, it’s time to publish it. However, before you do that, take a moment to preview the page. Not only should you check that all the items you wanted to include are on the page, but also confirm that your images are clear, grammar is correct, and the site looks professional overall.
Facebook page buttons (Source: Sawyer)
Another tip on how to create a Facebook real estate business page is to check the look and feel of your page on both desktop and mobile devices because your visitors will be viewing and connecting with your page on both mediums.
9. Invite Friends & Family to Like Your Page
After creating a real estate Facebook page, invite your friends and family to like your page. Ask them to share your page with others, too. This enables you to reach more people and attract potential clients and business referrals.
Inviting friends to like a page
Go to your Facebook page and click “Invite friends to like your page.” Then, choose your connections on your personal Facebook page. Briefly explain in the message how your page will provide valuable real estate information, updates on your business, and property listings.
10. Add Content to Your Real Estate Facebook Page
A successful Facebook business page for realtors will need consistent posting and audience engagement. According to Hootsuite, it’s recommended that you post once to twice per day but no more than twice a day to maintain high engagement rates. Agents can share a mix of content, such as listings, blog posts, local market updates, and home-buying or selling tips.
Agents should also try to engage with their followers by promptly responding to comments and messages. Successful real estate agents will showcase their attentiveness and approachability. Through social media, you can foster trust and build relationships with potential clients.
Scheduling posts in advance (Source: Later.com)
Later.com offers social media tools to assist agents in planning and publishing Facebook content in advance. It allows agents to easily create, edit, and preview content, as well as schedule posts. The platform also lets agents find content ideas that can be personalized and shared on social sites like Instagram, Facebook, Twitter, and Pinterest.
Frequently Asked Questions (FAQs)
Yes. Creating a Facebook real estate business page is essential for showcasing listings, sharing tips, interacting with clients, and running targeted ads to reach potential buyers or sellers. It boosts your online presence and credibility, making it easier for clients to find and connect with you.
When creating Facebook cover images, make sure that the pictures are high-quality and visually appealing, the text is easily legible and properly sized, and that you incorporate your brand’s colors and graphics for a cohesive look.
A Facebook landing page, the web page a user is directed to after clicking on a Facebook ad, is a powerful tool for real estate businesses. By creating custom real estate landing pages, you can significantly increase your conversions. These pages are designed to effectively guide users through your sales funnel, aligning with your ad’s message and providing you with the power to maximize your advertising efforts.
Bottom Line
Creating a realtor Facebook page is an effective way to grow your real estate business and connect with prospective clients. Following our 10 steps on how to create a Facebook business page for real estate, establish a strong online presence that helps you stand out in the competitive market. Stay consistent with posting, engage with your audience, and leverage the online tools Facebook provides to generate leads for your business.
