This blog will discuss the steps involved in creating a social wall, defining your goals, encouraging user-generated content, moderating content, engaging with users, analyzing performance, and following up.
We are in the world of user-generated content (UGC), where social media has become a goldmine for businesses to generate leads and boost their sales.
UGC is an efficient tool that can be leveraged to create engaging content that resonates with your target audience.
Creating a social wall is one of the most effective ways to utilize UGC for lead generation. A social media wall is a live feed of user-generated content on a website or social media platform.
It is an excellent tool for events, conferences, and other marketing campaigns to help businesses increase their reach and generate leads.
This blog will discuss the steps involved in creating a social wall, defining your goals, encouraging user-generated content, moderating content, engaging with users, analyzing performance, and following up.
Step-to-step guide to generating leads using social wall
1. Set up a social wall
Creating a social wall is the first step in leveraging UGC for lead generation. Fortunately, there are several tools available in the market that make this process easy and efficient. Some of the most popular tools like Taggbox.
These tools allow businesses to aggregate social media content and display it on their website or event screen in real time.
Using these tools, businesses can create a visually stunning social wall that showcases user-generated content from their brand’s social media channels and from other users who have used their brand’s hashtag.
2. Define your goals
Defining your goals is critical before creating a social wall to leverage UGC for lead generation.
Determining what you are trying to achieve through your social wall is essential. Are you looking to increase social media engagement, generate leads, or both?
Defining your goals will help you create a strategy that aligns with your business objectives. For example, if your primary goal is to increase social media engagement, your strategy should encourage users to create and share UGC related to your brand.
You can achieve this by running social media contests or campaigns incentivizing users to create and share content using your brand’s hashtag.
On the other hand, if your goal is to generate leads, your strategy should encourage users to share content relevant to your products or services.
3. Encourage user-generated content
The hashtag serves as a rallying point for your audience to come together and share their experiences with your brand. It’s a powerful tool that allows you to track user-generated content in real time and showcase it on your social wall.
To encourage UGC, it’s important to make it easy for your audience to participate. This can be done by providing clear instructions on using the hashtag and what type of content is acceptable.
You can also provide incentives such as contests, giveaways, or discounts to encourage users to create content related to your brand or product.
Running a contest or giveaway is an effective way to encourage UGC. By offering a prize or reward, you incentivize your audience to create and share content related to your brand.
This generates buzz around your brand and helps you identify your most loyal and engaged followers.
4. Moderate content
Content moderation involves reviewing and filtering user-generated content on your social wall to ensure that it is appropriate, relevant, and consistent with your brand image.
This is particularly important when running a UGC campaign, as inappropriate content can damage your brand reputation and lead to legal issues.
Fortunately, many tools in the market offer moderation features to help filter out inappropriate content and one of the famous example is Taggbox.
These tools allow you to set up custom filters to moderate the content on your social wall, including keywords, hashtags, and user accounts.
When setting up your moderation filters, it’s essential to consider your brand values and messaging.
5. Engage with users
By engaging with users on social media platforms, you show that you value their contributions and appreciate their support.
This can help build trust and foster community around your brand. Additionally, responding to comments and messages can help you address any questions or concerns your audience may have, further strengthening your relationship.
Another effective way to engage with your audience is by displaying user-generated content on your social wall.
This showcases your audience’s contributions and demonstrates that you value their creativity and opinions.
By displaying UGC, you can encourage other users to contribute, which can help build momentum for your UGC campaign.
6. Analyze performance
With proper analysis, you may be able to determine whether your UGC campaign is effective in achieving its goals.
Fortunately, many tools in the market offer analytics features to help you track engagement and measure the impact of your social wall on lead generation.
Social Walls is an example that provides powerful analytics tools to help you evaluate the performance of your UGC campaign.
You can track engagement metrics such as likes, shares, and comments using these analytics tools. This can help you determine which pieces of content connect with your audience and adjust your strategy accordingly.
7. Follow up
More than generating leads is required; you must take the next step to convert those leads into loyal customers.
The follow-up process can be done through various email marketing or social media messaging channels. Depending on your target audience and goals, you can choose the most effective channel for your brand.
Email marketing is one of the effective channels for lead nurturing. By sending personalized emails to your leads, you can provide them with valuable content that addresses their specific needs and interests. This can help build trust and establish a relationship with them.
Wrapping up
In conclusion, a social wall is an excellent tool for generating leads through user-generated content. By creating a social wall, defining your goals, encouraging user-generated content, moderating content, engaging with users, analyzing performance, and following up, you can leverage UGC to increase your brand’s reach and generate leads.
With the right strategy in place, a social wall can be a powerful tool for lead generation and help your business achieve its marketing objectives.
