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Hidden Web World: Only 18% of 1.1 Billion Sites Active

Did you know that there are approximately 1.1 billion websites on the internet, and only 200 million of those are active, with a shocking 82% of websites being inactive and 133 million out of them being run from the USA alone. Around 252,000 new websites are being added to the internet on a daily basis and 90,720,000 being added on a yearly basis.

Year All Websites (in millions) Active Websites (in millions) Active Websites %
January 2008 155.583825 68.274154 43.88%
January 2009 185.497213 71.647887 38.62%
January 2010 206.74199 83.456669 40.37%
January 2011 273.301445 101.838083 37.26%
January 2012 582.716657 182.441983 31.31%
January 2013 629.939191 186.821503 29.66%
January 2014 861.379152 180.06727 20.90%
January 2015 876.812666 177.127427 20.20%
January 2016 906.616188 170.258872 18.78%
January 2017 1800.047111 172.353235 9.57%
January 2018 1805.26001 171.648771 9.51%
January 2019 1518.207412 182.185876 12.00%
January 2020 1295.973827 189.0000 14.58%
January 2021 1197.982359 199.533484 16.66%
January 2022 1167.715133 198.9881 17.04%
January 2023 1132.268801 202.900724 17.92%
January 2024 1079.154539 192.37576 17.83%

Most Searched Website

Tech giant Google is the most searched site on the internet is not surprising at all. It has been the most favorite search engine of the digital world, with 2.79 billion searches per day. The 2nd and 3rd positions go to YouTube and Facebook respectively.

The United States of America Topping the List

The country is responsible for nearly 60% of the websites globally. Millions of websites are being run from the USA alone. The country is also the home of major technological companies like Apple, Google, Facebook and Amazon etc..

The United Kingdom and Germany follow the USA. This logically means that the American citizens visit web pages more than any other nation. Around 87% of its population uses the internet.

Businesses Prefer Being Online

There has been a huge uptick in ecommerce sites since 2018. Covid-19 undoubtedly helped increase their number. Most of these ecommerce sites are hosted on WordPress and Shopify. One of the most visited sites in the world is also an ecommerce website, Amazon.com.

Conversion Rate

The conversion rate of websites fluctuates between 1% and 5%, with ecommerce websites having the lowest conversion rate and mobile app webpages the highest.

Mobile-Adaptedness of Websites

Nearly 80% of the websites on the internet are mobile-friendly. Mobile-friendliness has become a necessity for website runners, for smartphones have become the most-widely-used gateway to the the internet.

Websites Traffic

As stated earlier that Google is the most-widely-used search engine, about 92.96% of global traffic consequently comes through Google search, Google Maps and Google Images. More than half of the web traffic is the result of organic searches done through a search engine using a key word or phrase.

Also, smartphones, being the most-widely used devices for searching, account for more than half of the web traffic.

Website Experience of Users

Users who experience non-mobile-friendly websites just ignore those sites. A large number of users after having a bad mobile experience did not search those webpages over.

Not surprisingly, videos on web pages attract more traffic. Most visitors spend more time on pages with videos.

Most people leave if a page takes more than expected time to load. So, having a fast website is a must.

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