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Amazon Prime Day begins today! There are more deals than you could ever begin to look through on your own…so that’s where we come in.
We waded through the mountains of bargains for you and found some of the best deals in every category.
FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!
Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
Unless otherwise specified, all sizes in this post are listed in women’s.
1. Up to 33% off a highly-rated pair of high-waisted leggings, because they have pockets (!!!), they’re super soft, they’re not see-through, and you’ll want to wear them ALL the time.
Promising review: “I LOVE these yoga pants. They feel like they let my skin breathe, unlike some of the others I own….in case you’re wondering they aren’t see through. I did pay attention to another review about washing instructions which I thought might be a deal breaker, but I gave them a shot I have had no issues when washing on gentle and air drying. Now that I’ve given them a few wash-and-wear test runs I need to order more. One pair is not enough.” —V. H.
Price: $19.99+ (originally $29.99; available in sizes XS–3XL and 24 colors)
2. Up to 41% off THE Amazon Coat, because if you don’t have one yet then you’re def missing out! Over 20,000 reviewers love it (as well as multiple people on the BuzzFeed Shopping team). It’s super cute, super warm, and on a super good deal.
BuzzFeed / Maitland, amazon.com
Promising review: “Let me start by saying, my husband says that I am obsessed with coats. Out of probably 20 winter coats, this is now my absolute favorite! I can’t even begin to tell you how much I love this coat; I love everything about it! The quality is outstanding! I have had every expensive brand-name winter coat, but have never ever had one that has kept me this warm! I I’m not even looking forward to the warmer months because I don’t want to put this coat away!! Every time I wear it, I get at least one, ‘I love your coat!'” —Suzi Linthorst
Price: $89.99+ (originally $149.99+; available in sizes XXS–5XL and 13 styles)
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3. 56% off a Fossil watch if you like to sport a little bling on your wrist — and, you know, see the time at a glance — but can’t quite justify splurging on a Michael Kors watch. For under 70 bucks, you can get an alternative that’s also beautiful, with a crystal bezel, stainless steel bracelet, and other glitzy details.
It’s also water-resistant up to 330 feet and safe for bathing, swimming, or snorkeling!
Promising review: “I was going to get the Michael Kors rose gold watch, but decided to go with this one due to the great price and my familiarity with Fossil watches and how great they are made. I was not disappointed. The crystal dial is just enough to make it look really expensive and add a touch a bling! I totally recommend it.” —Tina Beanie
Price: $65.72 (originally $150)
4. Up to 50% off a set of TikTok-popular matte hair claws so you can effortlessly throw your hair up while working or studying without compromising your cute outfit.
Promising review: “I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I’m very impressed.” —Jessica
Price: $6.98+ for a set of eight (originally $13.99; available in eight different sets)
5. Up to 42% off a sleek crossbody bag you’ll want in every gorgeous color it comes in once you see how chic it looks and how perfectly it fits your on-the-go essentials without feeling bulky. The chevron stitching and zipper tassel details also make it look way more luxe than its low price tag would let on.
Promising review: “I bought several of these purses in a variety of colors and absolutely love them. They are lightweight, vibrant colors that match everything I wear, and have several zippered and non-zippered pockets inside and outside of the purse. The main pocket is tall and wide so you can fit a larger phone and wallet in it, and the chevron stitching really elevates the look of the purse, making it feel more expensive than it really is. I will definitely be purchasing the rest of the colors of this purse but this teal color is my favorite one.” —Erica
Price: $15.95+ (originally $27.50; available in 24 colors)
6. Up to 50% off a sleeveless halter bodysuit that looks like something from Zara or Skims — the fact that it’s under $30 at Amazon will be our little secret. And just *think* how much use you’ll get out of this single article of clothing — it’ll pair beautifully with high-waisted jeans, skirts, shorts, and blazers. It’s also slightly compressive similar to shapewear, but not in a restricting way.
Some reviewers found that they didn’t even need a bra with this!
Promising review: “Okay this is so good. I had the Zara bodysuit identical to this but it quickly got stretched out so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right and is supportive enough that I won’t wear a bra. Also, not see through at all! Amazing. Need in all the colors.” —Dawn E.
Price: $17.98+ (originally $36; available in women’s sizes S–XXL and 28 colors)
7. 20% off a six-pack of gold-plated earrings so you’ll have a pair to wear (almost) every day of the week. (I bought these during Prime Day last summer and they’re holding up beautifully despite most cheap jewelry turning green on me.)
Promising review: “As someone who doesn’t wear a lot of jewelry, I love these earrings! They’re very lightweight and don’t weigh down my ears so I feel like I’m not even wearing anything. Really cute, recommend!” —brittany
Price: $11.98 for six pairs (originally $14.97; available in two sizes and in silver)
8. 20% off a timeless pair of Ray-Ban aviators so you can unleash your inner Maverick.
9. Or up to 36% off oversized square sunnies exuding high-end vibes at a far more appealing price, plus polarized lenses with UV 400 protection.
Promising review: “Love these so so much. I wanted the chic Bottega Veneta designer pair, but these look exactly like those for less than $20. Deal of the century. They are comfortable and extremely well made and I seriously can’t get over the price. I’m thinking about buying another color because I love them so much.” —Kam
Price: $12.74+ (originally $19.99; available in 14 colors).
10. Up to 47% off a supremely soft pair of fuzzy slippers you should keep by your bed so your feet won’t have to touch your freezing cold hardwood floor first thing in the morning.
Promising review: “Incredible. Wow. I don’t even know where to begin. These slippers are so soft and sturdy. My feet never slide out of them. There’s a foam padding for foot support…omg. I can go on and on. These are incredible. 10/10 recommend for anyone.” —NG
Price: $15.99+ (originally $29.99; available in women’s sizes 5–10 and 12 colors)
11. Up to 51% off Levi boyfriend jeans because let’s face it, you can never have too many pairs.
Promising review: “Comfortable jeans! Levi’s are my favorite jeans and these are no exception. If you’re looking for a true “boyfriend “ fit, then go with your normal size. If you want a slimmer fit, then size down.” —Amazon Customer
Price: $33.99+ (originally $69.50; available in standard and plus sizes 27–40 and 23 styles — not all styles available in all sizes)
12. OR! Up to 60% off a pair of Levi’s denim shorts, because they’re a must-have for your summer wardrobe. Just think of all the cute outfits you can put together with this versatile staple!
Promising review: “Great bang for your buck! They are sturdy denim, but do stretch as you wear them. The crotch is buttons, but they are easy to button. No matter what kind of booty you have, it will look amazing in these shorts! The length is great, they are high-waisted, cute color.” —Cayla
Price: $23.74+ (originally $59.50; available in standard and plus sizes 18–39 and 42 styles — not all styles available in all sizes)
13. Up to 35% off a slightly cropped half-zip pullover for those wildly fluctuating temps Mother Nature just looooves to throw at us sometimes (like, make up your mind, pls). This trendy piece makes the perfect throw-on layer for jeans or shorts, and reviewers even compare it to a pricier Lululemon option!
Emma Lord / BuzzFeed, amazon.com
My BuzzFeed Shopping colleague Emma Lord (that’s her above on the left) says: “I own this in the Aqua Green and the Pink and could NOT be more obsessed with them. I don’t think I took them off for the entirety of winter, fall, and spring — I either wore them under my jackets or to work out in the cold. They’re so snuggly, soft, and well-made. My favorite thing though is probably all the fun, readily available colors they have in addition to the neutrals. Also, not to be a traitor because I LOVE Lululemon, but once this goes through the wash the fabric of this is so much cozier than their version.“
Promising review: “Love it. So soft and comfortable. Such a great fit. Totally looks like Lululemon.” —ahnjloo
Price: $27.74+ (originally $34.99+; available in women’s sizes S–XXL and 20 colors)
14. Up to 24% off a lovely puff-sleeve mini dress that’ll look adorable with tights in the fall and your favorite tennis shoes come spring.
Promising review: “Um okay this is my new favorite dress. I just got it and I already wore it for date night and it was so cute and comfy all night. The skirt of the dress has an extra layer of lining underneath so it’s not see-through at all, and the top part of the dress has elastic on the back so it’s nice and fitted without being uncomfortable. Definitely recommend!” —Kaitlin
Price: $36.79+ (originally $45.99+; available in sizes XS–XXL and 19 styles)
15. Up to 50% off a pair of textured leggings that are so comfy, over 24,000 reviewers gave them 5-star ratings. And reviewers are raving about how well it accentuates their ~assets~.
Promising review: “I love these leggings so much. The fabric is super soft and they fit true to size, they are also squat-proof which is a plus! Great quality, I will definitely be buying more!” —Ashley Marie
Price: $14.99+ (originally $29.99; available in sizes S–4XL and dozens of colors)
16. Up to 65% off a fitted square neck bralette if you want something that looks dang cute with a pair of shorts, jeans, or trousers.
17. Up to 48% off a pair of biker shorts with more than 61,000 5-star ratings (!!) because ya gotta have more than one pair.
Promising review: “I liked the first pair so much, I purchased a second. The material is soft and the shorts stay in place, even with running, squats, etc. I also love, love, love the pockets! So nice to have a place to put my phone.” —BrownEyedSquirrel
Price: $13.99 (originally $26.99; available in sizes XS–6XL and in several lengths, materials, and colors)
18. Up to 30% off a seriously *stunning* slip dress you can gussy up or tone down. Wear it with heels and you’ve got yourself an evening dress, or pair it with a leather jacket and ankle boots for an impossibly cool look.
Promising review: “Love this dress so much. It’s like wearing a satin nightgown but out in public. I pair a tank top over it and sneakers for a casual look. The slits are sexy without being overtly sexy and the material just hugs my curves with enough room to still move about.” —Jordan
Price: $38.43+ (originally $54.90; available in sizes XXS–5XL and 26 colors)
19. 30% off a breezy tiered maxi dress that’ll look super cute whether you pair it with wedges or your summer tennies.
Promising review: “I am so glad I decided to buy this dress! The material is so soft and well made and the dress is just so versatile! The amount of compliments and people asking where I got the dress was confirmation enough that it’s a great purchase. Dress it up or down…you won’t regret ordering this one” —Samantha Cockerham
Price: $41.93+ (originally $59.90; available in sizes XXS–5XL and 20 colors)
20. Up to 74% off select Crocs (including these super cute classic platforms) so you can walk in comfort all day (and pop those babies into sport mode when you need to).
Some reviewers suggest going up a size!
Promising review: “These crocs are super cute and I can’t wait to wear them out! They’re really comfortable, especially because I’m a wide foot girly so comfort is my number one priority when it comes to picking out my shoes. They’re so stylish and they have just the right amount of height added to them. Over all 10/10!! ♥️” —alissa
Get the platfrom ones for $29.98+ (originally $59.99) and shop all the Crocs deals here.
21. Or up to 29% off a pair of soft and squishy slide-on slippers in case you’re looking for the *perfect* WFH shoe. They come in the cutest colors, and can be worn indoors and outside.
Kayla: “I have these slides and they feel like you’re walking on marshmallows! I like sliding them on real quick them when I’m checking my mail and grabbing packages, but they also make great pool/beach slides!”
FYI: many reviewers suggest sizing down.
Promising review: “These slides are—and I mean this in the best way—marshmallows that mold to your individual feet. They are SOOOO comfortable. I’ve been working from home since the start of the pandemic, and I ordered them to wear in my house after I read that walking around barefoot long-term isn’t great for your feet. I wanted something with a little support but that would be comfortable. The reviews for these looked good so I ordered a pair, and now I never want to take them off. The material in every part is molded and squishy so there are no unexpected parts that dig into your skin or chafe. But they’re structured enough to provide some support for your arches. 10/10 highly recommend!” —Carrie B
Price: $19.09+ (originally $26.99; available in sizes 4–16 and 16 colors)
22. 49% off a popular tie-waist dress that has more than 20,000 5-star ratings, so you know you’ll wanna wear it everywhere.
Promising review: “This dress is extremely comfy! It has a lot of room to stretch. I would say it runs a little big. The quality of the material is great! It’s perfect for summer!” —Chandler Young
Price: $24.49 (originally $47.99; available in sizes S–XL and 23 colors)
23. 30% off a trendy, yet versatile ruched handbag by JW Pei you’ll want to pair with everything from wedding looks to brunch ‘fits.
Kayla Boyd / BuzzFeed, amazon.com
Kayla: “I loveeee this bag! I use it all the time for both special occasions (I was at a wedding for the pic on the left) and regular days out and about. It’s stylish, great quality, and is an easy way to elevate an outfit.”
Check out our JW Pei handbag review post for more styles we love!
Promising review: “Can’t wait to order more colors! This bag is versatile, can fit essentials and it’s the perfect size. I got compliments everywhere I went :)” —Tyra
Price: $55.99+ (originally $79.99+; available in 38 colors/styles)
24. Up to 67% off a highly-rated T-shirt bra with a super light underwire to keep you supported without digging in. You’ll want to wear this every day! And the mesh panel is a pretty touch.
25. Up to 42% off a Lemedy padded sports bra tank, which is supportive enough for a low-impact workouts and cute enough to wear out with friends. It’s made of moisture-wicking fabric, making it perfect for summertime. But it’s also a great layering piece for when the temps cool down.
BTW, this is the LOWEST price it’s been in at least 30 days!
Promising review: “This is EXACTLY what I’ve been looking for. Made very well with additional lining/shelf bra and thin padding. I got the black and white and the white can be worn on its own, not see-through at all. It’s not a supportive type bra to go run in if you need support, but good for yoga and maybe walking. For reference I am a 32DD in Victoria’s Secret. I got a M.” —J. Chancey
Price: $14.99+ (originally $25.99; available in S–XXL and 27 colors)
26. Up to 57% off a versatile Levi’s denim jacket, because we love a good staple we can throw on over just about any outfit.
Promising review: “I’ve been looking forever for a high-quality denim jacket with just the right amount of authentic fade but at an affordable price. I should have known to check out Levi’s first! This jacket is soft yet structured. The denim has a little personality and fade but still goes with everything. The fit is right on point. Seriously it doesn’t get much better than this!” —FitGirlInFlight
Price: $38.85+ (originally $89.50; available in sizes XS–4X and 11 styles — not all styles available in all sizes)
27. 26% off a pair of lace-up combat boots that’ll surely become your go-to shoe this fall (but tbh, I would totally wear these with a skater dress in the summer too).
Promising review: “These are pretty darn awesome. Love how they have the side zipper to put them on easily, in addition to the normal lace up. The heel is a perfect height and they have a solid feel, but not too heavy. The contrasting stitching gives the boot a great look. They are comfortable and true to size. If you are looking for a pair of combat boots at a great price, these are it. Love em!” —Implied Queens
Price: $34.93 (originally $46.99; available in sizes 5.5–10 and four styles)
28. 30% off a sleek slitted sweater dress if you love a good one-and-done piece you can just throw on right before you’re headed out the door while still looking like you put some thought into your outfit.
Some reviews have been edited for length and/or clarity.
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