Google Struggles to Lessen Reliance on Apple Safari (theinformation.com)
Posted by msmash from the complicated-relationships dept.
Google is intensifying efforts to decrease its dependency on Apple’s Safari browser, as a U.S. antitrust lawsuit threatens its default search engine status on iPhones. The tech giant has been trying to shift more iPhone searches to its own apps, with the percentage rising from 25% five years ago to the low 30s recently, The Information reported Friday.
Progress has stalled in recent months, however. To attract users, Google has run advertising campaigns showcasing unique features like Lens image search. The company recently hired former Instagram executive Robby Stein to lead this initiative, potentially leveraging AI to enhance its apps’ appeal. Google paid Apple over $20 billion last year for default status on Safari. Reducing this dependency could protect Google’s mobile search advertising revenue if the antitrust ruling goes against it. The report adds: Google executives considered having its new AI Overviews feature, which shows AI-generated responses to search queries, appear on its mobile apps but not on Safari, people who have worked on the product said. But Google ultimately decided against that move.
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