Posted by EditorDavid from the I’m-feeling-lucky dept.
Google’s loss in an antitrust trial is just the beginning. According to Yahoo Finance’s senior legal reporter, Google now also has to defend itself “against another perilous antitrust challenge that could inflict more damage.” Starting in September, the tech giant will square off against federal prosecutors and a group of states claiming that Google abused its dominance of search advertising technology that is used to sell, buy, and broker advertising space online… Juggling simultaneous defenses “will definitely create a strain on its resources, productivity, and most importantly, attention at the most senior levels,” said David Olson, associate professor at Boston College Law School…. The two cases targeting Google have the potential to inflict major damage to an empire amassed over the last two decades.
The second case that begins next month began with a lawsuit filed in the US District Court for the Eastern District of Virginia by the Justice Department and eight states in December 2020… Prosecutors allege that since at least 2015 Google has thwarted meaningful competition and deterred innovation through its ownership of the entities and software that power the online advertising technology market. Google owns most of the technology to buy, sell, and serve advertisements online… Google’s share of the US and global advertising markets — when measured either by revenue or impressions — exceeded 90% for “many years,” according to the complaint.
The government prosecutors accused Google of siphoning off $0.35 of each advertising dollar that flowed through its ad tech tools.
Thanks to Slashdot reader ZipNada for sharing the article.
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