Google Experiments With New Ways To Highlight Ads On Search Results
Google is experimenting with a new feature to make its ads more noticeable across search results.
The latest update will highlight taller backgrounds in the color gray so ads cannot be missed. Moreover, these will come with the tag ‘sponsored’ and will feature subtitles such as promoted products or results.
The changes are subtle but very noticeable. They are a major shift from the usual labeling techniques that we’ve seen over the years by Google. To provide more clarity, a screenshot was generated by one user who noticed the difference.
Now we again don’t have more insights on the matter as it’s just an experiment that the search giant is testing. Whether or not it actually gets approved and comes into play is another question altogether.
However, such tests are clear signals of shifts in terms of how Google balances advertising visibility with the experience on users’ end. Experts do feel advertisers must keep close eyes on different metrics such as CTR or conversion rates as these tests go on with time.
If and when it does get finalized, it could become super noticeable and benefit the company by generating more through ads. After all, click rates would rise and Google would continue to fine-tune ad presentation for greater transparency.
Image: X/ Gagan Ghotra
