Facebook Marketplace Dominates with 49 Percent of Shoppers—But TikTok Isn’t Far Behind at 41 Percent!
According to a survey of 2,000 Americans by Chime, most people tend to shop online on Saturday at 2:30 pm the most. The survey found that 42% of Americans shop on Saturday, followed by 41% who shop after seeing something on social media. Gen X tends to shop on Sundays too (24%) while Gen-Z also shop online on Mondays (17%). 63% of the respondents said that they browse products online during weekdays, with millennials being the generation to do it the most (72%).
The survey was part of State of Social Sending Report which was about online shopping habits of Americans. According to the report, Americans browse products on social media thrice a week, but some also do it every day (18%). There are different channels Americans shop from. Facebook is the top marketplace for shopping for Americans. 49% shop through Facebook Marketplace but sometimes when they are scrolling for entertainment, it also turns into a purchase if they see something worthy of buying (32%). Other shopping channels for Americans include TikTok Shop (41%), Instagram (19%) and Craigslist (11%).
45% say that they are also comfortable in saving their debit or credit card information on social media sites as compared to other brands or websites (21%). Americans also spend three hours on average for window shopping and have full carts on different sites. But there are some reasons why they don’t purchase the items in the cart. Those reasons include: Waiting for sale (45%), indecisiveness (31%) and forgetting about the things they have added in the cart (14%). 40% of the Americans make the purchase in the afternoon while 39% do it at night. 74% of Americans have bought a product from social media in the last month with $168 average spent on a product from social media in the last six months. Most of the purchases are of clothes, fashion accessories, tech gadgets and beauty products.
The survey found that 32% Gen-Z shop for personal hygiene products, 20% baby boomers purchase pet supplies and 26% Gen-X are likely to buy home goods from social media. The things that are least likely to be purchased online are food, drinks and kid supplies.
The survey also found what social media shoppers think of ads. 43% find them helpful as compared to 41% who find them concerning. Baby boomers found ads the most concerning (50%). 44% of Americans also try to create targeted ads. 93% of Americans have experienced targeted ads one way or another.
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