Marketing management
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7 ways to end the sales and marketing Catch-22
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type…
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Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions…
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