Marketing management
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How to augment market research and glean customer insights with AI
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major…
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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the…
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How to find your next, best customers with ABM | MarTech
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of…
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Number of women in marketing up, but salary and seniority remain problems
The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of…
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Building your generative AI marketing skillset: Training and upskilling
This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge…
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How to assess your organization’s AI readiness with the 5P framework
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful…
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5 practical marketing tactics to accommodate new technologies and AI
The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and…
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3 ways to retain marketing talent — and why it’s important to do so
The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget…
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The 5 key pillars of AIOps in marketing
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of…
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7 steps to make sure you’re getting everything from your marketing software
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I…
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