Marketing artificial intelligence (AI)
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Decoding generative AI: How to build a basic genAI strategy for your marketing organization | MarTech
A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and…
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New York Times sues OpenAI and Microsoft for copyright infringement
Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused…
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How AI’s ‘describe and done’ can revolutionize your work
In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s…
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3 steps to determine if AI is the answer to your problem
Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O.…
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2024 Predictions: Data and AI on marketers’ minds
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on…
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AI-powered martech releases and news: Dec. 21
Good news if you are running very late on dealing with holiday cards like I am. AI is here to…
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The 5 key pillars of AIOps in marketing
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of…
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Getting help with customer experience transformation: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded…
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5 ways CRMs are leveraging AI to automate marketing today
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI…
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Integrating marketing with technology: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech…
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