Digital advertising
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Microsoft rolls out Copilot AI to more advertisers
Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more…
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Political polarization reflected in voters’ shopping, media habits
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where…
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Goodbye to cookies: Digital advertising’s leap in the dark
Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018;…
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Cyber Week’s sales success depends on a year-round consumer connection
The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire…
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