Data
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America’s Latest National Data Privacy Bill Could Give Citizens More Control Of Their Personal Data
The US is gearing up for the launch of a new National Data Privacy Bill that’s designed to provide Americans…
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20 questions to ask customer data platform vendors during the demo
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, once you know the…
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How to augment market research and glean customer insights with AI
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major…
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Political polarization reflected in voters’ shopping, media habits
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where…
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How can marketers help make customer data available automatically and fast?
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same…
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2024 Predictions: Data and AI on marketers’ minds
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on…
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Breaking down data silos: Overcoming obstacles and planning for the future
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company…
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How to build a CDP use case by Tealium
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data…
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Breaking down data silos: A practical guide to integrated marketing data
Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture…
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AI is only as smart as the data you feed it by Adlucent
Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and…
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