Data & Analytics
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Innovations in UK Retail with Customer Data Platforms
Share: UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand…
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Innovations in UK Retail with Customer Data Platforms
Share: UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand…
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Podcast – Interview with Jeff Lunsford as CEO and President, Tealium
Share: Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European…
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Podcast – Interview with Jeff Lunsford as CEO and President, Tealium
Share: Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European…
Read More » -
How to Define and Measure KPIs for an Advertising Campaign
Share: Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to…
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Why Employee Engagement is Crucial for Digital Transformation Success
Share: Effective employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a…
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Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep Dive
Share: In the digital age, businesses seek innovative ways to connect with their audience. Omnichannel marketing, which integrates various channels,…
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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?
Share: Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being…
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The Power of Print Advertising and Sales Funnel Statistics
Share: In an era dominated by digital marketing, print advertising statistics reveal a different narrative. Print advertising remains a significant…
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It’s Time For Brands to Move From Personalised, to Personal
Share: At a time when almost every brand is tailoring content and offers to individual customers based on their demographic…
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