Advertising
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SEO and Paid Search Predictions for 2024
Share: 2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google.…
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SEO and Paid Search Predictions for 2024
Share: 2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google.…
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How to Define and Measure KPIs for an Advertising Campaign
Share: Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to…
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Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to Stay
Share: Content often inspires us to do something, to think or feel something which resonates with how people perceive brands…
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Marketeers Are Still Failing Midlife Women – Here
Share: Women aged 45-60 are still being ignored, overlooked and misrepresented by advertisers according to a new in-depth study which…
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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?
Share: Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being…
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Enhancing Loyalty Programs with Smart Packaging and QR Codes
Share: In today’s fiercely competitive market, with unprecedented inflation, brands are continuously exploring innovative strategies to foster customer loyalty, enhance…
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