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Google Search Ad Costs Rise as Click Growth Slows
Google Search remains the leading platform in paid media, but it is becoming an expensive option as the number of…
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Alphabet Attains 15% Growth In Q1 Earnings Report Thanks To Search And YouTube Amid Google's Plans For An AI Era
Google’s parent firm just released its earnings report for Q1 2024 and it’s safe to say that nothing can be…
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Ad Transparency Tools Ordered By Watchdogs Are Still Not Found On 11 Leading Tech Platforms
A new study is shedding light on how ad transparency tools that were once requested by top regulators are still…
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YouTube Issues ‘Zero Tolerance’ Behavior Against Ad-Blocking Apps Amid Crackdown
Popular video-sharing platform YouTube has confirmed today how it is carrying out a major crackdown against ad-blocking apps. The company…
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Calls for Vigilance Grow as Intellexa and Insanet Accused of Utilizing Online Ads to Disseminate Spyware, Advocating for Ad-Blockers
A new discovery has web users and privacy advocates on high alert. Buried in the endless stream of online advertisements,…
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New Study Proves Quarter Of Shoppers More Likely to Purchase Products Online After Seeing Ads On Retailer Websites
The power of ads and how they influence shoppers can never be underestimated. And if you fail to believe us,…
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State of PPC Global Report 2024 Shows the New Trends in Ad Campaigns with AI Becoming the Top Priority for Many Advertisers
State of PPC Global Report 2024 by PPCsurvey talks about concerns about the search market and it was revealed that…
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Adalytics Research Uncovers Hidden Ad Spending on 'Made for Advertising' Sites
Many brands and sites on the internet do not know that they have their ads served on Made for Advertising…
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