Brian Williams might host a live election night special for Amazon | TechCrunch
Amazon Prime Video could be getting into the live news business, if only for one night.
Variety reports that the company is in talks with longtime NBC and MSNBC news anchor Brian Williams to host a live Election Night special, competing with more traditional TV news broadcasts to offer non-partisan coverage of the U.S. presidential election as results come in.
While Amazon, like other services, built its streaming business around on-demand shows and movies, it has been moving into live programming, most notably with its Thursday night NFL broadcasts. (Even Netflix, whose executives had consistently said they interested in bidding for live sports rights, announced a deal with the WWE in January.)
Amazon did not immediately respond to TechCrunch’s request for comment. Variety says the company is not planning to create regular news programming and is instead treating this as a one-off.
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