BlueSky Capitalizes on Threads' User Frustration Amid Content Moderation Controversy
Threads is in the hot waters because of its content moderation problems and a lot of users complaining that their follower growth rate is not increasing and the engagement on their posts is almost nonexistent. It just seems that there are a lot of issues going on among accounts with good followers and engagements. It is a bad thing for Threads, especially if it is trying to take Twitter’s place. Amidst all of these problems, BlueSky has also joined Threads to capitalize on discussions that are taking place on the platform.
A lot of users are saying that Threads is totally relying on AI for moderation which is causing a lot of problems like some accounts getting removed or flagged as underage, users having their posts blocked and having no engagement on posts. A lot of users were threatening to leave Threads for BlueSky.
Taking advantage of all of this chaos, BlueSky made an account on Threads and posted that they heard people were talking about them, so they have made an account here to give out more information. BlueSky then posted a lot of things in its favor and talked about how this platform is different from Threads in a lot of ways. It also explained how their platform has a moderation team too but it doesn’t de-rank content about politics, something Meta, Instagram and Threads are doing a lot nowadays.
In February, Meta announced that it would no longer recommend political content to users, unless the users are actively following political accounts. This resulted in backlash from the users as they said that it could hide all the experienced folks talk about on the platform.
BlueSky also mentioned that its moderation tools allow users to filter their feeds according to their interests and the company is also in support of algorithm choice, open source code and account portability. Even if many Threads users go to BlueSky, it is still small compared to Threads. Threads has 200 million active users right now, while BlueSky has just 10.7 million active users.
Some users may still choose to stay on Threads regardless of any problems. There is also a chance that Threads will address the moderation issue so users can have some answers. BlueSky also said that it is reading all of users’ feedback and they will try to improve themselves.
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