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Posted by BeauHD from the take-wing dept.
In the days following Brazil’s shutdown of X, the decentralized social networking startup Bluesky added over 2 million new users, up from just half a million as of Friday. “This rapid growth led some users to encounter the occasional error that would state there were ‘Not Enough Resources’ to handle requests, as Bluesky engineers scrambled to keep the servers stable under the influx of new sign-ups,” reports TechCrunch’s Sarah Perez. From the report: As new users downloaded the app, Bluesky jumped to becoming the app to No. 1 in Brazil over the weekend, ahead of Meta’s X competitor, Instagram Threads. According to app intelligence firm Appfigures, Bluesky’s total downloads soared by 10,584% this weekend compared to last, and its downloads in Brazil were up by a whopping 1,018,952%. The growth seems to be having a halo effect, as downloads outside Brazil also rose by 584%, the firm noted. In part, this is due to Bluesky receiving downloads in 22 countries where it had barely seen any traction before.
In terms of absolute downloads, countries that saw the most installs outside Brazil included the U.S., Portugal, the U.K., Canada and Spain. Those with the most download growth, however, were Portugal, Chile, Argentina, Colombia and Romania. Most of the latter group jumped from single-digit growth to growth in the thousands. Bluesky’s newcomers have actively engaged on the platform, too, driving up other key metrics.
As one Bluesky engineer remarked, the number of likes on the social network grew to 104.6 million over the past four-day period, up from just 13 million when compared with a similar period just a week ago. Follows also grew from 1.4 million to 100.8 million while reposts grew from 1.3 million to 11 million. As of Monday, Bluesky said it had added 2.11 million users during the past four days, up from 26,000 users it had added in the week-ago period. In addition, the company noted it had seen “significantly more than a 100% [daily active users] increase.” On Tuesday, Bluesky told TechCrunch the number is now 2.4 million and continues to grow “by the minute.”
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