Buyer's GuideSales

Best Place to Buy Business Leads

Leads are critical in sales because the number of leads you generate reflects your customer flow and returns. While you can build a business leads list, you can save time if you buy business contacts or “credits” from reputable database providers. This ensures you fill your sales pipeline, consistently close new deals, and skyrocket your sales. After a comprehensive evaluation, we present the eight best providers to buy business leads from below.

  • Best for buying business-to-business (B2B) leads: UpLead
  • Best for buying business-to-consumer (B2C) & B2B: Salesfully
  • Best for engagement campaigns: Lead411
  • Best for Chrome extension capabilities: Lusha
  • Best for lead management features: Data Axle Genie (formerly SalesGenie)
  • Best for those seeking a low-cost email database: Hunter.io
  • Best for supplemental lead insights: Dealfront (formerly LeadFeeder)
  • Best for robust contact database: ZoomInfo Sales

Pro tip: Whether you’re in-person networking, referral marketing, or cold calling outreach, generating new small business leads requires a repeatable process of knowing your target audience and properly executing a messaging strategy. Use our guide on how to generate leads for insights on planning, delivering, and measuring your next sales campaign.

UpLead: Best for Buying Business-to-business (B2B) Leads

Pros

  • Offers 95% data accuracy guarantee for lead generation lists and email verification
  • Easy to filter and purchase B2B leads based on company and contact data
  • Unused credits roll over to the next month

Cons

  • No free plan
  • Costly monthly starting price at $99 per user
  • Buyer intent data and competitor intelligence require the Professional plan at custom pricing

  • You want to obtain clean and accurate contact data: UpLead provides sales teams with a 95% data accuracy guarantee. This is essential in lead prospecting and qualifying to ensure you acquire only the best leads with the highest chance of converting to paying customers. This platform also has over 50 search filters, allowing you to run advanced searches so that you can obtain the right leads for your business.
  • You need an intuitive sales database for business-to-business leads: This business leads database is known for having a simple interface despite offering advanced criteria for contact searches. Its modern and intuitive interface makes it a good fit even for beginner-level users.

  • You’re looking for a free B2B sales intelligence platform: One of the main downsides of UpLead is the lack of a free option. It only has a free trial that gives you five credits to test out the platform. In addition, it has a high starting price starting at $99 per user monthly.
    • Alternative: Among all the providers on this business leads list, Dealfront has the most generous free plan, which includes 100 monthly credits for unlimited users.
  • You want a more extensive database solution: UpLead grants you access to over 155 million contacts and 16 million global company profiles, but it is not the most extensive database in this list.
    • Alternative: Buy business lists from ZoomInfo SalesOS. It has the most comprehensive database, with 321 million contacts and 104 company records.

  • Verified contact data for sales lists: Users can search and filter for B2B contacts and businesses based on industry, role, company size, location, and other attributes, then purchase email and phone data using a credit-based system.
  • Company news and alerts: Company data records include real-time feed of their social media accounts and news. Users can also set up the system to receive automatic reminders for updates and posts.
  • Technographic data: The database provides information on the current software, tools infrastructure, and other systems a specific company is currently using, and allows users to search and filter based on technographics.
  • Advanced purchase intent data: Contact and company data records provide intelligence on consumption patterns, current product or service interests, and buying signals to help identify the purchase intent of a buyer.

UpLead Pricing Plan & Overview*

Cost:

  • $99 for a single user
  • 60 cents per additional credit

Key Features:

  • 2,040 annual credits
  • Email and phone number data
  • Mobile direct dials connecting to decision-makers
  • Company news feeds for updates or social media activity by a company
  • Customer relationship management (CRM) integration for mass import of data and auto-enrichment in a CRM system
  • Zapier integration to connect UpLead with over 1,500 apps
  • Chrome extension to access the database from Google Chrome browsers

Cost:

  • $199 for a single user
  • 50 cents per additional credit

Key Features:

  • Everything in Essentials
  • 4,800 annual credits
  • Data enrichment to keep contact information up to date
  • Technographic data that shows current company software tools being used
  • Email pattern and tendency intel to show best times to contact leads
  • Integration with sales tools like Outreach and SalesLoft

Cost:

  • Custom pricing

Key Features:

  • Everything in Plus
  • Up to five users
  • 12,000 annual credits
  • Extended company news feeds that provide automatic alerts for activity
  • Buyer intent data that shows purchase patterns and company interest
  • Competitor intelligence
  • Team management for adding/removing seats and setting permissions
  • Onboarding specialist
  • Dedicated success manager
  • Priority phone support

*Pricing is based on annual billing on a per month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. It comes with a seven-day free trial with five credits. While we update pricing information regularly, we encourage our readers to check current pricing here.

UpLead contact search by technographics (Source: UpLead)

Our Expert Opinion

UpLead is a robust B2B database of contacts and companies that use a credit-based system to unlock emails and phone numbers. What really puts UpLead on the map as a lead generation database is the platform’s data accuracy, which is crucial in customer acquisition. Moreover, despite the advanced criteria for contact search, the interface is modern, clean, and intuitive, allowing users to create their contacts list easily to start running their campaigns.

Visit UpLead

Salesfully: Best Place to Buy Leads for B2C & B2B

Pros

  • Users can search and download unlimited B2C lead lists
  • Relatively cost-friendly pricing with pay-as-you-go subscription plan at $29 per user monthly
  • Easy-to-navigate interface with a simple lead filtering process

Cons

  • No advanced prospecting tools like buyer intent or technographic data
  • No pricing flexibility as it only has one paid subscription option
  • No supplement features like data enrichment, engagement, or Chrome extension tools

  • You want a cost-effective platform for searching for B2C leads: Salesfully users get access to its database with over 150 million contacts. It is the best place to find both B2B and B2C contacts, if you’re looking for price value, starting at just $29 per month with unlimited downloads.
  • You prefer a platform with basic features and a simple pricing structure: Salesfully has a straightforward interface that makes it easy for you to filter and download leads based on surface-level information like location and occupation. It also offers a single pay-as-you-go plan that costs $29 per user monthly.

  • You want a sales database with advanced prospecting tools: Salesfully’s package does not offer insight into buyer intent and technographic data. These advanced data options would allow you to improve segmentation and enhance targeting strategies.
    • Alternatives: If you want access to advanced prospecting tools, try UpLead’s Professional plan (custom-priced) or Lead411 (starting at $99 per user monthly). Both providers allow you to filter contact lists based on purchase intent and technographic information.
  • You’re looking for a leads database with sales engagement tools: Salesfully’s plan inclusions do not include tools for sales engagement, such as text or email campaigns.
    • Alternative: We recommend Lead411 for users who want to use a single platform for lead prospecting and engagement. It allows you to launch email, text, and cold call campaigns starting at $99 per user monthly, billed annually.

  • Searchable lead database: Users can search and download lists for B2B and consumer leads to find contact data using criteria like location, demographics, role, and much more.
  • CRM integration: It has mass data import options into CRM systems; plus, you can automatically sync downloaded contact data or your business sales leads list to your CRM.
  • Built-in contact management tool: The platform includes a contact management module to store and access obtained lead information.

Salesfully Pricing Plan & Overview*

Cost:

  • $29 per month on a pay-as-you-go, cancel-anytime basis

Key Features:

  • Unlimited contact data downloads
  • Searchable consumer lead lists based on geography, home value, demographics, occupation, and other attributes
  • Searchable business lead lists based on organization type, industry, company size, employees, role, revenue, and other attributes
  • Data export onto spreadsheets or into CRM systems
  • Contact management system to store and access lead data from the database platform

*Pricing is based on monthly billing on a pay-as-you-go basis of the plan. It comes with a five-day free trial with 100 credits. While we update pricing information regularly, we encourage our readers to check current pricing here.

Salesfully home dashboard with lead search options (Source: Salesfully)

Our Expert Opinion

Salesfully is one of the few providers in the market that lets you search and find both B2B and B2C contacts. Users can also use the platform as a contact management system for storing purchased lead data. Organizations that sell to individuals, such as real estate agents and insurance brokers, can filter the data pool based on location, demographic information, occupation, income, and home value.

Visit Salesfully

Lead411: Best Database Solution for Engagement Campaigns

Pros

  • All plans include tools for lead engagement and lead scoring
  • Offers optional advanced data features like enrichment, technographic intelligence, and ability to get notified of companies that are hiring
  • Comes with direct integration with over 25 CRM systems, like HubSpot CRM, Salesforce, and Pipedrive

Cons

  • Expensive solution starting at $99 per user monthly
  • No direct email integration
  • Purchase intent data isn’t available until the custom-priced Enterprise plan

  • You’re looking for a sales intelligence platform with built-in engagement campaigns: All of Lead411’s plans include email and short message service (SMS) engagement campaigns, starting at $99 per user monthly. It also comes with the ability to track lead replies and meetings.
  • You need lead scoring features for your contact database: When you subscribe to any Lead411 plan (starting at $99 per user monthly), you get access to its lead scoring features. This enables you to find the hottest prospects based on company updates, such as funding rounds and hiring activities.

  • You’re looking for a more affordable contact database for your small business: Cost is a detriment for Lead411, which does not offer a free plan and costs at least $99 per user monthly.
    • Alternative: Salesfully’s pay-as-you-go plan lets you buy sales leads in both the B2B and B2C spaces starting at $29 per user monthly. It comes with unlimited searches and download, plus a 30-day money back guarantee.
  • You need a database solution with direct email integration: Lead411 does not offer direct email integration, and your team would have to switch between the platform and your inbox to look for customer information.
    • Alternative: Lusha is a great alternative that directly integrates with email platforms, such as Gmail and Outlook.

  • Verified lead data: Users can search and filter the lead database based on industry, role, company size, and other attributes to purchase email and phone data.
  • Lead scoring: This platform uses advanced search filters and growth intent algorithms to score leads and narrow down your search to the fastest growing companies. Teams can also create custom criteria to score contacts or companies based on profile, technology stack, news updates, and purchase intent behaviors.
  • Sales engagement: Send email, SMS, and cold call campaigns all from a single platform. Users can also track replies and prospect meetings.
  • Advanced data add-ons: This platform offers tools for additional intelligence like data append for auto-enriching missing or outdated information and international searches for obtaining global lead data. There’s also a current hiring tool for finding companies recruiting for certain positions, a suppression option that excludes specific records from searches, and a technology stack search that filters based on technographics.
  • CRM integration: Users can mass import data, automatically enter new records, or enrich profiles directly in their CRM system.
  • Bombora integration: On the second-tiered Pro with the Bombora Intent plan, users can get intelligence from the Bombora platform, which tracks online searches and digital marketing journeys to help identify buyer intent for B2B decision-makers.

Lead411 Pricing Plan & Overview*

Cost:

  • $99 per user

Key Features:

  • 2,400 contacts per year with verified email addresses and phone numbers
  • Company intelligence news and social media updates
  • Free CRM integration for mass import and automatic data entry into a CRM system
  • Chrome extension to use the platform on Google Chrome browsers
  • Sales engagement via email and SMS, plus automated phone dialer, reply tracking, and meeting tracking
  • Contact profile enrichment
  • International data search
  • Ability to find companies that are currently hiring
  • Ability to suppress contacts from future searches or downloads
  • Technology stack search
  • Custom triggers
  • Lead scoring

Cost:

  • Contact provider for a custom quote
  • 44 cents per additional credit

Key Features:

  • Everything in Basic Plus Unlimited
  • 10,000 contacts per year with intent
  • Unused credits rollover
  • Chat support

Cost:

  • Contact provider for a custom quote

Key Features:

  • Everything in Basic Plus Unlimited
  • Unlimited export
  • Onboarding/dedicated support
  • Bombora Intent optional add-on to integrate with the Bombora platform for data insights on purchase intent by B2B decision-makers**
  • Single or multiple users

Cost:

  • Contact provider for a custom quote

Key Features:

  • Everything in Basic Plus Unlimited
  • Flexible commitment
  • Flexible monthly exports
  • Additional export credits for 40 cents
  • Unused exports rollover while subscribed
  • Unlimited cadence automation
  • Additional features listed below
  • Free CRM integration (25 available CRM’s)
  • API access and Chrome extension
  • Website tracking data
  • Dedicated support included
  • Discounted rates for multiple seats

*Pricing is based on annual billing on a per month breakdown of the plans, although monthly billing is available for a higher cost. It comes with a free trial with 50 credits. While we update pricing information regularly, we encourage our readers to check current pricing here.
**Bombora Buyer Intent Data is available on Pro and Enterprise Annual Subscriptions only.
***Monthly options include an Enterprise Limited plan with custom pricing and export credits.
****Bombora Buyer Intent Data is only available on Pro and Enterprise annual subscriptions

Lead411 creating automated email sequences (Source: Lead411)

Our Expert Opinion

Lead411 stands out for its advanced lead scoring system and sales engagement tools. Users can launch cold call outreaches, send personal or mass email communications, and create text campaigns, all in the same system. It also offers a large volume of credits to buy leads for sales by the thousands based on industry, role, and location. Plus, it has more advanced criteria like technographic, purchase intent behaviors, and positions they are currently hiring for.

Visit Lead411

Lusha: Best Chrome Extension Capabilities

Pros

  • Excellent Chrome extension tools for finding and purchasing contact data from LinkedIn profiles and company websites
  • Comes with credit-usage analytics tools with an overview of purchased leads and recommendations for potential prospects
  • Simple interface to navigate and search for leads

Cons

  • Technographic and buyer intent data require highest-tiered plan (custom-priced)
  • No CRM integrations until the Scale plan (custom-priced)
  • Relatively low number of credits on the Pro plan at just 480 credits annually for $36 per user monthly

  • You want a lead database with an advanced Chrome extension: Lusha’s Chrome extension allows users to mass download and enrich contact data from LinkedIn, Gmail, and company websites. It is also capable of identifying decision-makers in the company and accessing direct dial information of target leads.
  • You’re a solo user looking for a free basic contact database: Lusha has a free plan for single users that offers limited search capabilities and features. It provides users with five phone credits and 50 email credits monthly.

  • You want a more cost-effective solution with CRM integration: CRM integration is available across all Lusha plans. However, mass import and auto-enrichment of leads in CRMs like Salesforce and Microsoft Dynamics requires the custom-priced Scale plan, which could be more expensive than the Premium plan ($59 per month).
    • Alternative: In terms of CRM integrations, Salesfully provides the best value. For $29 per user monthly, you get unlimited contact downloads that you can directly import into your CRM system.
  • You’re looking for a database that offers customer profile analysis: Lusha’s packages do not include customer profile analysis. This feature would enable you to get insights into your ideal prospects so that you can personalize your engagements.
    • Alternative: Data Axle Genie offers free profile analysis on leads to help you build the right messaging, starting at $149 per user monthly.

  • Lusha extension tools: The Chrome extension lets you search and save contact data on LinkedIn and company websites while enriching records in your CRM.
  • Business leads data: Users can search and download using credits for business contacts to obtain phone numbers, email addresses, and company data based on preset criteria.
  • Credit usage overview: Includes analytics tools such as team credit usage tracking, saved contacts, and top collected data types with recommendations based on search activity.
  • Advanced prospecting add-ons: Optional add-ons on the high-tiered plans include search and filter for technographics, buying intent signals, and job changes.

Lusha Pricing Plan & Overview*

Cost:

  • $0 for one user

Key Features:

  • Five phone credits
  • 50 email credits
  • Contact data includes email addresses and phone numbers
  • Lusha extension that auto-enriches data in HubSpot and Salesforce CRM systems
  • Searchable and downloadable lists based on lead qualification criteria
  • Chrome extension for finding and collecting contact data on LinkedIn, Gmail, and company websites when using the Google Chrome browser

Cost:

  • $36 per user (max five users)

Key Features:

  • Everything on Free plan
  • 480 annual credits
  • Unlimited emails
  • List management or easily manage prospect list
  • List export or easily export your prospect list
  • Basic team management or remove or invite users into your account
  • Shared credit pool where all team members get to share the account’s credits

Cost:

  • $59 per user (max five users)

Key Features:

  • Everything on Pro plan
  • 960 annual credits
  • Unlimited emails
  • Bulk-show prospecting that can show and generate multiple contacts or companies at once for up to 25 records
  • Credit tracking for users to see credit usage and the common types of records generated

Cost:

  • Contact provider for a custom quote

Key Features:

  • Everything on Premium
  • Ability to provide the number of credits based on needs
  • Advanced prospecting tools with buying intent signals, job change alerts, and technographic data
  • Bulk show for up to 1,000 records at once
  • CRM integrations with Salesforce, Salesloft, Outreach, and Microsoft Dynamics for instant save and mass import into CRM platforms
  • CRM enrichment to automatically enrich your Salesforce CRM with fresh contacts

*Pricing is based on annual billing on a per month breakdown of the plans for individuals and small teams. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing here.

Lusha Chrome extension on LinkedIn (Source: Lusha)

Our Expert Opinion

While other providers offer a Chrome extension that lets you access the platform while browsing the web, Lusha is more advanced. This platform lets you scrape data and enrich profiles on a mass scale. It is one of the more modern databases to buy B2B leads from and a particularly useful platform for sales managers supplying their teams with prospects. Lusha’s largest value-add that makes it a cutting-edge lead database is the extension tools.

Visit Lusha

Data Axle Genie: Best for Lead Management Features

Pros

  • Includes Data Axle Genie Lead Manager for organizing prospects with tags, lead status, notes, and follow-ups
  • Unlimited sales lead list building
  • Free customer profile analysis

Cons

  • Expensive starting price at $149 per month for one user
  • Subscription is locked in for one year before allowing a monthly billing option
  • Complicated interface for users who are not tech-savvy

  • You want a sales intelligence platform with a built-in lead management tool: This provider features a Data Axle Genie Lead Manager tool across all plans. This enables users to sort, prioritize, and qualify leads, as well as research prospects and track sales processes all from one place.
  • You need consumer insights to increase sales leads: Data Axle Genie’s entry-level plan includes free customer profile analysis. This report details important customer characteristics such as business location and home value, which you can use to enhance your prospecting and engagement efforts.

  • You’re looking for a more affordable solution for buying business-to-consumer (B2C) leads: Data Axle Genie’s basic plan comes at a steep starting price of $149 per user monthly. All packages include unlimited prospects from more than 16.5 million verified businesses. However, the price could be very expensive for small sales teams or businesses with limited budgets.
    • Alternative: Salesfully offers a more cost-effective B2C sales leads database which costs $29 per user monthly. This is a pay-as-you-go plan with an option to cancel anytime.
  • You want a simpler database solution more suited to nontechnical users: This platform has a complicated interface that users with no technical background would find confusing.
    • Alternative: UpLead is our top recommended contact database with high usability. This CRM’s simple interface makes it easy for absolute beginners to filter and purchase sales leads.

  • Data Axle Genie Lead Manager: This lead management tool helps you become more efficient and close more sales by providing you with customized views, notes, tags, sorting, and status icons for lead lists.
  • Customer profile analysis: Run a free profile analysis on leads that represent your best customers to get insights into the perfect prospects for you. This will help you build personalized communications that can help boost your sales.
  • Contact information and profiles: Get access to the key decision-makers of several companies and download their names, addresses, phone numbers, purchase histories, contact histories, and email addresses. You can also get business information such as industries, employee size, and annual revenues.
  • Unlimited list building: Search for business contacts and build an unlimited number of business lists based on important data characteristics like geography, sales volume, and industry. You can also run filtered searches to narrow down the results.

Data Axle Genie Pricing Plan & Overview*

Cost:

  • $149 per user

Key Features:

  • 500 monthly export credits
  • Unlimited lead list building
  • Access to business decision-makers and residential contact information
  • Weekly data updates on business and consumer attributes
  • Free customer profile analysis
  • Lead management
  • Training and support
  • Dedicated account specialist

Cost:

  • $299 for up to five users

Key Features:

  • Everything in Individual
  • Performance tracking for lead results

Cost:

  • Contact provider for a custom quote

Key Features:

  • Everything in Team
  • Customized user license limit
  • One-time data solutions with access to specialty data, cell phone numbers, and intent data
  • Data enrichment
  • Online visibility (includes mobile optimization, search engine optimization, social media marketing, and campaign optimization)
  • Custom marketing solutions for email, direct mail, and multi/omnichannel solutions

*Pricing is based on annual billing on a per month breakdown of the plans. After the initial year, the subscription renews automatically on a month-to-month basis. It comes with a three-day free trial with unlimited access to six databases. While we update pricing information regularly, we encourage our readers to check current pricing here.

Our Expert Opinion

Data Axle Genie offers a comprehensive solution for buying B2B and B2C leads. What sets it apart is its lead management capabilities, which don’t usually exist in other providers—despite it being a bit more expensive, starting at $149 per user monthly. Its Data Axle Genie Lead Manager tool lets you sort and reorder leads, add notes, track follow-ups, get an instant overview of key lead information, track lead status, and tag leads using labels.

Visit Data Axle Genie

Hunter.io: Best Low-cost Email Database

Pros

  • Offers a free plan with unlimited seats
  • Includes tools for cold email outreach
  • Has intuitive user interface suitable for beginners

Cons

  • Lacks social media research tool
  • Does not allow unused credits to roll over to the next month
  • Lacks contacts from small organizations and businesses

  • You are a solopreneur or small sales team looking for a free email finder: Hunter.io tops our list of the best free and affordable email finder tools. Its free plan supports an unlimited number of users and gives you 25 email searches and 50 verification credits per month.
  • Your sales team frequently runs email outreaches: Hunter.io offers sales email templates that you can use for your email outreach campaigns. It also has a message editor that lets you send emails to leads you found on the platform.

  • You need access to mobile numbers and direct-dial numbers of leads: Hunter.io’s primary functions are prospecting and email outreach. It does not provide access to mobile numbers and direct-dial credits.
    • Alternatives: UpLead is our top recommended sales intelligence platform that gives you access to verified emails, phone numbers, and mobile direct-dials. If you want a free database that offers a similar set of contact data, consider using Lusha.
  • You want a leads database with social media research tools: While Hunter.io allows you to gather data from various online sources, social media is not one of them.
    • Alternative: Lusha has a Chrome extension that you can use to find and scrape contact data from LinkedIn. This feature is included in its free plan for one user.

  • Email searches and verifications: Hunter.io gives users monthly allocations for email searches and verifications. You can also search for an email address using a domain or company name and download the search results.
  • Campaigns: Allows you to send email outreach campaigns using linked Gmail or Outlook accounts. You can also view reports to check your campaign’s performance.
  • Google Sheets integration: When you integrate Hunter.io with Google Sheets, you can launch single or bulk domain searches directly from the spreadsheet.
  • Browser extension: Hunter.io’s Google Chrome extension enables you to search for email addresses while you’re browsing the web. Simply type a name into the Hunter.io Chrome extension and immediately get a list of email addresses associated with that name or domain.

Hunter.io Pricing Plan & Overview*

Cost:

  • $0 for unlimited users

Key Features:

  • 25 monthly search credits
  • 50 monthly verification credits
  • One connected email account for campaigns
  • 500 recipients per campaign
  • Browser extension
  • Google Sheets integration
  • CRM integrations
  • Access to Hunter.io help center

Cost:

  • $34 for unlimited users
  • $10 per 100 additional search credits
  • $5 per 100 additional verification credits
  • $10 per month for each additional email account

Key Features:

  • Everything in Free
  • 500 monthly search credits
  • 1,000 monthly verification credits
  • Domain search
  • Contact exports
  • Three connected email accounts for campaigns
  • 2,500 recipients per campaign
  • Campaign reporting
  • Priority support

Cost:

  • $104 for unlimited users
  • $3 per 100 additional search credits
  • $1.50 per 100 additional verification credits
  • $10 per month for each additional email account

Key Features:

  • Everything in Starter
  • 5,000 monthly search credits
  • 10,000 monthly search credits
  • 10 connected email accounts for campaigns
  • 5,000 recipients per campaign
  • Custom tracking domain name to improve campaign deliverability

Cost:

  • $349 for unlimited users
  • $1.50 per 100 additional search credits
  • 75 cents per 100 additional verification credits
  • $10 per month for each additional email account

Key Features:

  • Everything in Growth
  • 50,000 monthly search credits
  • 100,000 monthly verification credits
  • 20 connected email accounts for campaigns
  • 10,000 recipients per campaign
  • Account manager

Cost:

  • Contact provider for a custom quote

Key Features:

  • Everything in Business
  • Custom search limits
  • On-demand quota
  • Dedicated account manager

*Pricing is based on annual billing on a per month breakdown of the plans. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing here.

Hunter.io Google Chrome extension (Source: Hunter.io)

Our Expert Opinion

Hunter.io is our top pick for a free and low-cost email finder because it allows you to search and verify emails at no cost, even if there are no results. Another strong point of this provider is that all the plans support unlimited users. You can launch automatic cold email campaigns and integrate them with Google Sheets to automatically download and organize email addresses that you find on the platform.

Visit Hunter.io

Dealfront: Best for Supplemental Lead Insights

Pros

  • Platform provides deep data filtering capabilities based on financials, news updates, and technology stack information
  • Users can track web visitors and manage ads for targeting B2B contacts all in one platform
  • Platform includes artificial intelligence (AI) prospecting tools to help enrich lead data and recommend other prospects

Cons

  • Free plan is limited to names of companies identified; it does not include contact details and custom filters
  • Paid plans are expensive, starting at $99 per month for unlimited users
  • Some users report difficulty in integrating with CRMs and other third-party tools

  • You need a prospecting tool with advanced lead insights: Dealfront’s paid plan (starting at $99 per month) uses AI to obtain deep data, such as company name, contact number, website visitor activity, and intent data.
  • You want to use a single platform for lead prospecting and B2B ad management: Aside from advanced lead prospecting, Dealfront also offers optional tools for targeting B2B leads with display ads for a custom price.

  • You prefer using a low-cost prospecting tool: Dealfront is great for advanced prospecting and providing more than basic lead data. However, it’s not ideal for finding sales leads while on a tight budget, as the paid plan has a steep price of $99 per month.
    • Alternatives: If you’re just looking for lead email addresses, you can subscribe to Hunter.io’s free plan with 25 monthly search credits or any of its paid plans, starting at $34 per month. Salesfully is a great alternative that offers excellent value for the cost, at only $29 per user monthly, on a pay-as-you-go basis.
  • You want a leads database with direct CRM integrations: Dealfront requires third party apps, like Zapier, to integrate with CRM systems, such as HubSpot and Pipedrive. Consider using an alternative if you want a smoother record importation from the database to your CRM.
    • Alternatives: Both Lead411 (starting at $99 per user monthly) and Salesfully ($25 per month, pay-as-you-go) offer mass importation of data directly into a CRM system.

  • Business leads database: Users can search, filter, and download business leads lists based on firmographic information, as well as deeper profile data like financials and news for higher-tiered plans.
  • Website traffic and ad monitoring tools: It has provider tools for tracking B2B website visitors and managing ads that can target B2B contacts based on internet protocol (IP) addresses. With programmatic display ads, users can target specific companies’ IP addresses to view ads even if employees are in remote work.
  • Connect platform: Its account-based research tool offers detailed profiles of companies to help with prospecting and outreach.
  • Datacare tool: A data management tool is available to cleanse, auto-enrich, and track the quality of contact and company data records.

Dealfront Pricing Plan & Overview*

Cost:

  • $0 for unlimited users (cancel anytime)

Key Features:

  • Up to 100 identified companies
  • Visitor data storage for the last seven days

Cost:

  • Starts at $99 for unlimited users

Key Features:

  • 25 credits to reveal employee emails and phone numbers
  • Unlimited identified companies
  • Unlimited visitor data storage
  • Verified company details, including firmographics and contact details
  • Two-way CRM integrations
  • Marketing integrations to assess marketing channel performance
  • Custom feeds and filters to create lists
  • Automatic activity alerts via email or Slack
  • Track activity per target account list
  • Website form tracking
  • Comprehensive engagement metrics, including video and download tracking
  • User access and permission management

Dealfront also offers Sales Intelligence products at customized pricing:

  • Target: Compliant B2B data
  • Connect: Deep insights into target account
  • Datacare: Maintain accurate company data
  • Promote: Reach ideal customers with B2B display ads

*Pricing is based on annual billing on a per month breakdown of Dealfront’s Web Visitors Identification plans. Monthly billing is available for a higher cost. It comes with a 14-day free trial with full access to paid features. While we update pricing information regularly, we encourage our readers to check current pricing here.

Dealfront website visitor tracking (Source: LinkedIn)

Our Expert Opinion

Dealfront, which was formerly LeadFeeder, has a Web Visitors Identification tool that lets you identify companies visiting your website. The entire platform is advanced in that users can filter and buy a list of businesses based on granular data such as technographics, buying intent signals, news or company updates, and financials. Dealfront is a cluster of various software products included on a subscription depending on the tier.

Visit Dealfront

ZoomInfo Sales: Best for Robust Contact Database

Pros

  • Platform provides global B2B data with 321 million professional contacts
  • User-friendly interface makes it easy to learn and navigate
  • Platform offers sales automation tools for phone and email outreach

Cons

  • Platform has no free plan and expensive starting price at $24,999 per year
  • Lead data is limited to basic information like email address and phone number
  • Users report poor data quality with invalid phone numbers

  • You want access to a wider contact database: ZoomInfo Sales boasts one of the largest contact databases in the market. Its global B2B data now has 321 million professional contacts in 104 million companies.
  • You need an advanced database for market research: This platform offers supplemental tools that capture and analyze customer conversations, starting at $8,000 per user monthly. You can use these data for market research and for individual rep coaching.

  • You want guaranteed quality for B2B leads: If you purchase leads lists, quality is utmost important to ensure you have viable prospects who have a high chance of conversion. One of the most common negative feedback among ZoomInfo Sales users is the poor quality of its lead data, which mostly concerns inaccurate or invalid phone numbers.
    • Alternative: UpLead offers at least a 95% data accuracy guarantee. Aside from its data verification process, it also has a real-time email verification feature that ensures that the data you download is up-to-date.
  • You need a free or low-cost leads database for your small sales team: ZoomInfo Sales’ widely comprehensive database comes at a steep price that starts at $24,999 per year. This cost could be too expensive for small teams and businesses with limited budgets.
    • Alternatives: Dealfront has a free plan that includes 100 monthly credits for unlimited users. Salesfully is also a cost-effective alternative that offers unlimited contact downloads at $29 per user monthly (pay-as-you-go). Moreover, Hunter.io and Lusha also have free plans.

  • Contact and company search: Get access to B2B contact data, including direct-dial numbers, verified email addresses, professional profiles, and company insights.
  • Sales automation: Create automated campaigns via email and phone that help you connect with prospects at the right time.
  • Conversation intelligence: Drive sales performance by capturing and analyzing customer calls, meetings, and emails. Then, you can conduct individual rep coaching using these data to fulfill a key aspect of sales management.

ZoomInfo Sales Pricing Plan & Overview

ZoomInfo Sales pricing is currently not displayed on its website, and you need to contact its sales team to obtain a custom quote. Based on recent user updates reported by RevPilots, it offers the following plans and add-ons:

  • Advanced: Starts at $24,995 per year for three users (two-year contract)*
  • Elite: Starts at $34,995 per year (includes attributes and workflows)*

ZoomInfo Sales Pricing Add-ons*

  • Additional user: $2,500 per additional user
  • Engage Phone and email automation : Starts at $5,000 per user
  • Intent data: Starts at $5,000
  • Bulk data credits: Starts at $5,500 for 10,000 credits
  • Chorus Conversation intelligence : Starts at $8,000 per user

*Pricing is based on a two-year billing of the plans. While we update pricing information regularly, we encourage our readers to check current pricing here.

Our Expert Opinion

To date, ZoomInfo boasts 321 million contact records, making it one of the largest contact databases. Many of these contacts are key decision-makers in their respective companies. One of the platform’s strengths is its add-on data analysis tool called Intent. This tool analyzes lead behavior, including patterns and buying habits, then uses these data to determine when they are most likely to make a purchase.

Visit ZoomInfo Sales

How We Evaluated the Best Places to Buy Leads

To determine the best place to buy leads, we evaluated cost-friendliness and various features for obtaining data on prospective buyers, such as a robust data pool, as well as search and filter tools. We also looked at whether the provider allows users to import data directly into a CRM system and if it comes with advanced prospecting capabilities, like engagement tools or deep-level data on purchase intent and the current technology stack used by a lead.

The tabs below offer insight into our evaluation process of the best places to buy leads:

40% of Overall Score

Features of the lead providers held the highest criteria during our evaluation of the best places to buy leads lists. We wanted each provider to have a large contact database of decision-makers with search and filter options to generate robust lead lists. We also looked at their integration capabilities and advanced prospecting tools based on the technology stack used or buying intent data.

25% of Overall Score

Help and support by the provider allow users to get the best experience while searching and downloading leads. We evaluated the hours of availability, such as offering 24/7 customer service. Additionally, we looked at the number of channels to get support like phone, email, live chat, and self-service resources like tutorials and user forums. Excellent support ensures that you maximize lead utilization once you have found the best place to buy leads.

20% of Overall Score

In addition to firsthand experience with these lead database systems, we evaluated what actual users say about each product according to online reviews. These criteria helped us better understand how users felt about the features and whether the products are worth the cost. It also enabled us to evaluate the product’s ease of use while searching, downloading, and importing leads.

15% of Overall Score

Pricing looked at the cost and plan flexibility of each lead database. For example, we wanted to see each provider offer some type of freemium plan either through a trial, providing a certain number of free credits, or a free-forever subscription option. We also looked at the total costs of the paid plans, whether certain features require add-on costs, and billing flexibility by offering monthly, annual, or pay-as-you-go subscription options.

*Percentages of overall score

Frequently Asked Questions (FAQs)

A business lead is a person or organization that would be an ideal customer for your business. It can be either someone you have connected with or have never met before but meets the customer profile criteria you desire in a buyer, such as belonging to a specific industry, company size, job position, or demographic.


Depending on your experience and preferences, there are numerous ways to get leads for your business. You can attend in-person or virtual networking events to meet with prospective buyers and referral partners, conduct cold calling or email outreach to contacts you found online, or use an inbound marketing approach where you run ads or post content to bring in leads. You can also buy lead lists from online database providers based on ideal customer profile traits.


No, buying leads is not illegal. Take note, however, that lead selling companies need to comply with data privacy regulations like the General Data Regulation Protection (GDPR). In addition, they have to ask prospects for consent to be added to the lead list.


Bottom Line

Buying business leads from a reputable provider can help generate a steady flow of customers to boost business revenue. Lead generation platforms or databases save time and eliminate the manual work of prospect research. So, choose the best place to buy leads for your small business depending on your budget and data needs. For instance, UpLead provides deeper insights like technographic data, while Hunter.io is a cost-friendly place to get emails.

Visit UpLead

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