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Here’s what happened at B2BMX 2024
The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in…
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Marketing management
7 ways to end the sales and marketing Catch-22
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type…
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