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AI writing tools
How Canva is approaching B2B customers with AI-powered tools
Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The…
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Customer Experience
Political polarization reflected in voters’ shopping, media habits
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where…
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B2B marketing
2024 Predictions: Ecommerce and retail
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to…
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Marketing technology
2024 Predictions: Advertising and digital media
In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space.…
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Customer data platform (CDP)
2024 Predictions: Data and AI on marketers’ minds
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on…
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B2B marketing
4 keys to digital events planning
Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling…
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Marketing operations (MOps)
The latest jobs in martech
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every…
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Content Marketing
3 questions to ask about digital asset management processes
One of the biggest challenges an organization faces with running a digital asset management (DAM) system is managing the processes…
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