Samsung made headlines last year when it broke Apple’s 20-year-old record of snitching the top spot in the American Customer Satisfaction Index. Now, we can confirm that Apple is back at number one, regaining its top spot after a slight shuffle.
In 2023, Samsung went into a tie with the iPhone maker but that’s not the case this year as the Cupertino firm won fair and square. In second place came HP while Samsung was knocked down to position three.
The development was published in ACSI’s annual report where nearly 13k respondents took part between the period of June 2023 to June 2024. The PC category entails desktops, tablets, and even laptops.
Apple regained the crown in the domain of customer satisfaction while the score for Samsung sank. For this year, it’s all thanks to Apple’s Mac and iPad who scored 85/100 and got four points more than the average for PCs this year and two points more than what Apple got in 2023.
On the other hand, Samsung tied with iPhone maker Apple who witnessed a fall in satisfaction by another point to hit the 82/100 mark. Seeing HP reach the runner-up spot in 2024 with a score of just 84 was news as it was trailing behind tech giant Apple.
It was also impressive to see HP witness a 3-point rise from that witnessed YoY.
Both Amazon and Dell rounded out to positions number four and five. When all other brands are concerned, desktops outranked laptops and tablets with averages reaching 82/100. This YoY trend was a 2-point decline for desktops, one 1-point rise for laptops, and 5 5-point rise for tablets.
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