Posted by msmash from the up-next dept.
Amazon is set to roll out a greater number of ads [non-paywalled link] across its blockbuster television shows and movies on Prime Video next year as the US tech giant steps up its push into ad-funded streaming services. Financial Times: The company said it had not seen a sharp drop in subscribers since it introduced advertising to its Prime Video platform eight months ago, allaying fears among top executives of a customer backlash, as it attempts to win over more brands to its streaming service.
Kelly Day, vice-president of Prime Video International, who oversees the streaming video business in global markets, told the Financial Times there would be an increasing number of ad slots for brands to target in 2025. Talking ahead of its first London “up front” on Wednesday evening — when television companies present their plans to advertisers to attract money over the next year — Day said its advertising “load” would “ramp up a little bit more into 2025.”
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