Fun fact: Amazon has a “Trending” section curated with new and emerging viral products. Here are a few of the current ones that they are *definitely* worth the hype:
1. Kitsch’s Zig Zag Headbands, an iconic callback to the ’90s style with a chic modern update. This is designed to work for all hair types, letting you add some volume and cheeky playfulness to the rest of your look. Reviewers especially love that these don’t give them headaches like other headbands!
Promising review: “If you don’t have this headband you need it! I haven’t stopped wearing it since I bought it! I’ve had so many people compliment it and order one because of how simple but cute it is! I have a medium thickness of hair and It holds my hair out of my face, the quality is great and it stays put all day. Wouldn’t use for working out but great for everyday wear!” —Morgan
Get a set of two from Amazon for $7.99 (available in two colors).
2. A seamless, compressive ribbed bodycon jumpsuit reviewers love as the ultimate year-round layering piece, pairing it with button-ups, crop tops, and oversize sweaters.
Promising review: “RUN. Don’t walk. I never write reviews but legit as soon as I put this on, I knew I had to share with the world. So surprisingly thick (no fear of see through) and stretchy. The ribbed texture is fun and gives that extra snatch effect.” —bmg
Get it from Amazon for $16.99 (available in women’s sizes S–L and and 10 colors).
3. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, “just out of the shower” effect.
Promising review: “Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!” —Kristy
Get it from Amazon for $19.70 (available in five styles).
4. L’Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
Promising review: “I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to ‘bake’ it under my eyes. It also covers the black circles under my eyes.” —Julie F.
Get it from Amazon for $9.63 (available in six styles).
5. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you’re definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond “holy grail” status — it matches skin tones so beautifully that I’m personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
I was very adamant about not buying this for the longest time because I am stubborn about “expensive” beauty products, but this is worth every penny and then some. It’s so lightweight and layerable, it’s foolproof to apply, and I have yet to wear a single outfit it doesn’t complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I’ve barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I’ve simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $21.83.
6. An oversized, lightweight knit button-up cardigan with a vibe reviewers compare to the beloved Jenni Kayne “Cocoon” cardigan. This is just *begging* to be layered with all your coziest looks, and it this price point, it might be an investment to grab a few colors to have on hand 👀 .
Promising review: “The sweater is extremely comfortable and high quality, and the color selections were awesome. I chose the cognac color which is kind of a taupe-ish brownish color. Bought it to match some khaki boots and the match was terrific. The pockets are nice. The sweater is roomy. The sleeves are a good length. The thickness is perfect for warm without being overly bulky. I really like this sweater and will order more colors.” —Alana Mohacsi
Get it from Amazon for $23.99 (available in women’s sizes XS–XL and 29 styles).
7. Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail for concealing and brightening dark circles under your eyes so fast that everyone’s old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in two shades).
8. A high-quality, *just* compressive enough layering T-shirt reviewers love so much that a ton of them tried it and immediately ordered more colors to stock up. This shirt is double-lined but still feels lightweight on the skin, giving a sophisticated, expensive look with a casual feel. Reviewers compare it to Skims at a fraction of the price!
Promising review: “At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn’t want to pay the price of one, LOL, and this shirt feels amazing. I will be getting one in every color now.” —Julianne
Get it from Amazon for $9.99+ (available in women’s sizes XXS–3X and in 29 colors).
9. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation.
Promising review: “I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!” —johnny williams
Get a set of six from Amazon for $6.99.
10. A pair of knot link earrings so chic and affordable that it’s like the universe just handed you a life hack for elevating your outfit.
Promising review: “These are the cutest pair of earrings. Very lightweight and pair well with any outfit for office or date night.” —Amanda Forney
Get it from Amazon for $2.79 (available in 16 styles).
11. A set of pink tennis balls, because whether you’re going full Wimbledon or chucking these around for your dog’s entertainment, you DESERVE to be doing it as cutely as possible. 💕 Bonus: a portion of the proceeds will go to benefit breast cancer research!
Promising review: “Love the quality, and it’s easy to distinguish on public courts when everyone has the other balls. I even got my boyfriend and his coworkers hooked on these pink balls. They are convenient and adds personality to the court.” —Amazon Customer
Get it from Amazon for $9.05.
12. A set of cloud-shaped water bottle straw toppers so you can pretend that all the water in your bottle is coming from your own personal rain cloud, and you spent the morning foraging for it like a well-hydrated wood fairy.
Promising review: “We get compliments all the time on these little straw covers. They’re so cute, and I like that our straws are covered when we’re out and about, since a lot of our time is spent in doctor’s offices. Germs, germs, everywhere.” —AM Buyer
Get a three-pack from Amazon for $4.99 (available in dozens of styles and six-packs).
13. A *mini* Magic Bullet Juicer that’s absolutely perfect for juicing newbies, since its small profile and affordable price make it a lot less of of a commitment. You’re going to be swimming in fresh OJ and celery juice, in NO time!
14. Eos’ Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
Get it from Amazon for $8.98.
15. E.l.f’s brand new Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the “tubes” slide off in clean, easy swipes at the end of the day when you’re washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
16. An absurdly gorgeous, oh-so-functional detachable cookware set that has the luxe look of a lot of expensive brands, but wayyyy more convenience. These premium, nonstick pans are designed to save a ton of space with detaching handles that let the pans “nest” snugly in the cupboard.
Each set includes an eight-inch and ten-inch frying pan, a ten-inch deep frying pan, a seven-inch and eight-inch saucepan, two glass lids, two removable handles, and four pot protectors.
Promising review: “I found out these detachable pots and pans on a YouTube video. They are such a space saver for small kitchen. They can stack on top of each other, which only takes up a small corner of the cabinet. The spot protectors are so useful and neat that you won’t scratch the pots. They are very easy to clean. Great quality that I’ve recommended to several friends.” —Yuli Aoki
Get it from Amazon for $59.99 (clip the $20 off coupon on the product page for this price).
17. E.l.f. Soft Glam Foundation for full coverage with that “barely there” look — it glides on so smooth and has such a satin-y finish that it’ll just look like your skin with some subtle dewy glow ✨. Reviewers compare this easy-to-apply formula to a lot of much more expensive, higher end brands!
Promising review: “This is now my favorite foundation hands down. It has such a dewy natural finish. Medium to full coverage yet still lightweight. It could go up against higher end brands for less than $10. I’m a huge fan of all of E.l.f.’s products. Great quality and very affordable.” —kimberly
Get it from Amazon for $7.99 (available in 35 shades).
18. A reviewer-beloved santal rosé candle that blends the scent of rose blossom with earthy sandalwood, making it so reminiscent of a rose garden that every time you light it, you’ll think you got teleported to the English countryside.
19. Sol De Janeiro’s brand-new, fall-friendly Cheirosa ’76 body and hair mist perfect for anyone who’s obsessed with the cult-favorite sunshine scent of the original, but wants a moodier, more alluring version for the changing seasons. This features the same tones of vanilla and pistachio, but with hints of black currant, midnight jasmine, pear nectar, and freesia.
Promising review: “Love. Great packaging and amazing scent! Will purchase again and highly recommend.” —Lauren Foxworth
Get it from Amazon for $25 (available in six scents).
20. A set of cowboy boot-shaped beer glasses reviewers are not only using for cute bevvy moments like iced coffee and tea, but full-on FLOWER vases. It’s giving coquette yeehaw, y’all!!
Chefcaptain is a small business that specializes in drinkware and dinnerware.
Promising review: “I like these better than tall beer glasses. They’re well designed. The handle is comfortable and beer looks great in them. A simple but perfect item, and really well priced.” —Stella Romeo
Get a set of two from Amazon for $24.95.
21. The “Diana” top handle crossbody bag for anyone in need of an elevated autumn bag at a reasonable price point. This has just a *touch* of retro sweetness to soften up the modern look, making it extra versatile for dressing it up or down.
22. A snap-on pasta strainer to free your pasta from its hot juices straight from the pot, and spare you storage space boot (is it just me or are colanders always in the business of being exactly in the way of whatever it is you need?). Psst — these are also a game changer for washing your fruit, too!
Amazon
Kitchen Gizmos is a small business that specializes in kitchen accessories.
Promising review: “I’ve owned this for about six months, and I couldn’t imagine cooking without it. I hate strainers. They are bulky and fill up the dishwasher, I’m lazy, whatever. This strainer is a lifesaver. Clip it on your pan, strain, and voila! And it is so easy to clean. A little hot water and it’s good to go for the next round. I highly recommend this gadget, it will retire your current strainer.” —Viola Evens
Get it from Amazon for $9.99+ (available in six colors).
23. E.l.f.’s new Stay Cool Primer Stick for a double dose of hydration and ~coolness~ that will not only help your makeup glide on like a dream, but give your skin a much-needed refresh.
Amazon
Promising review: “Just tried this primer along with the E.l.f. Soft Glam Satin Foundation and I cannot say enough good things! The primer felt clean and light going on. This is hands down the best primer I have used. The two products are amazing. Def my new favs! Love love love!” —Cozette
Get it from Amazon for $6.20.
24. A pumpkin-shaped charcuterie board that will serve its adorable, delicious purpose during all the months that end in “ber.” Psst — you can flip it over so the flat side can serve as seasonal decor whenever you aren’t using it!
25. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” —Sahara
Get a pack of 50 from Amazon for $17.05.
26. Londontown’s Hot Chocolate Brown Glossy Nail Polish — sorry black and navy, but fall 2024 is brown and beige’s time to *shine*. This deep, rich shade is the perfect compliment to all your moodier fall ‘fits, whether you’re mixing jewel tones or going monochrome. Reviewers especially love this blend because it’s chip-resistant and long-lasting!
Londontown is a small business that specializes in nail polish and nail concealer.
Promising review: “This is the best brand of nail polish ever. I’ve tried everything on my nails. I’m a bartender, and in order to get no chip nails, I have to do acrylic. Not anymore!!! This is a game-changer. Lasts longer than any nail polish. The coverage is perfect. You don’t even need a second coat! The brush is the perfect size. It dries within minutes. It’s everything you always wanted nail polish to be. I got my mom hooked, too.” —Houstonlafy
Get it from Amazon for $12 (clip the $4 off coupon on the product page for this price; available in 11 shades).
27. And a set of PaintLab press-on nails you can get in a ton of ~trending~ prints for this fall, including cheetah print, which is having a big moment right meow 🐾.
PaintLab is a small business that specializes in unique press-on nails and nail and beauty accessories.
Promising review: “I was initially concerned that these nails might be cheap due to the price, but they exceeded my expectations. They are sturdy and don’t bend like other brands I’ve tried. Plus, the designs are incredibly fun and eye-catching.” —Emma Wood
Get it from Amazon for $12.99 (available in 34 prints).
28. A portable retro-style radio with built-in speakers and a handle so you can bop around to your nostalgic heart’s content wherever you roam.
Promising review: “This was to replace an inherited vintage radio that finally died after 50 years. This is smaller and has a similar style, but pulls in so many more stations than the old one did. Good sound in small package, perfect kitchen radio.” —Pat Kidwell
Get it from Amazon for $16.02 (available in two styles).
29. A microwave- and dishwasher-safe (!!) aesthetic mug so you can have all the main character smugness of drinking coffee out of an adorable vessel, without the hassle of being extra gentle with it.
30. Clinique Bar Soap Facial Cleanser that long time devotees of the brand already know lives up to the hype — this deceptively simple bar is a holy grail for sensitive, acne-prone, and oily skin, gently cleansing without drying skin out. Reviewers note that it’s worth the price because it lasts a *long* time.
Amazon
Psst — reviewers also love this for traveling, as an alternative to liquid cleansers that might leak!
Promising review: “FINALLY found a great replacement facial bar soap after the brand I was using discontinued theirs. I have dry, sensitive, and acne-prone skin. This bar is the perfect match for it. Keeps my face hydrated but doesn’t leave it greasy and my face doesn’t break out from it. I tried the cheap Cerave and Neutrogena bars and they caused my face to break out.” —Hilary Hruby
Get it from Amazon for $21.
31. A chic, understated striped button-up vest made with a thick, quality fabric to make it the Holy Clothes Trinity of “casual, but elevated, but also quiiiite comfortable.”
Promising review: “I love this sweater vest. It’s the perfect weight and the cut is really nice. It might be a touch too low for some (the V), but it was perfect for me. Bought this for my trip to Paris in the summer and I absolutely love this. It elevates any bottom you wear with it.” —Millennial Mom
Get it from Amazon for $36.99 (available in women’s sizes XS–XL and 12 styles).
32. An adorable insulated corduroy lunch tote perfect for commuters — this lays flat to make it easy to shove into a bag at the end of the day, and is distinctive enough that nobody is going to accidentally-on-purpose eat your beloved yogurt out of the communal work fridge again.
33. A stainless-steel statement ring with a compelling vintage-style cut that will subtly elevate a look without drawing *too* much attention.
Promising review: “A gift from me to me … and I love it! It’s nice and heavy —doesn’t feel at all cheap. I get compliments every time I wear it. So glad I treated myself!” —Christianne Chase
Get it from Amazon for $13.99 (available in three styles and sizes ).
34. A pleated statement lamp fans of West Elm will recognize as a more affordable version of their ~zig zag~ style. This is an easy way to add some sophisticated whimsy to your nightstand without interrupting the vibe of the rest of your room.
Promising review: “Exceeds expectations! I’ve been searching for months for nightstand lamps! I fell in love when I saw them, fell in more love when I got them!! Beautiful!!!!!” —Amazon Customer
Get it from Amazon for $40.99.
Reviews have been edited for length and/or clarity.
