Is Elon Musk’s X Falling Flat? Surprising Stats Reveal a Major Engagement Problem
When Elon Musk first thought of acquiring Twitter in 2022, he introduced many of his plans regarding the platform. He called Twitter “the digital town square” where all the discussions about humanity and related things happen. But soon he found out that Twitter is flooded with robots and many debates and discussions that happen there are mostly not human. So, he changed his mind about Twitter acquisition and backed out from the deal. But soon, he again changed his mind and acquired Twitter in October 2022.
Even after the acquisition, Elon Musk couldn’t see anything digital town square on Twitter. Even though Twitter or X has more than 600 million monthly users, they are not still anywhere near monthly users of Facebook or Instagram. This means that Twitter shouldn’t be called digital town square because it isn’t as widely used as most people think.
Statista Consumer Insights find out that there aren’t many daily active users of Twitter around the world. For instance, only 24% of US adult consumers use Twitter daily, while in the UK daily Twitter users are 30%. The percentage of daily active users of Twitter is even less in European countries like France (20%) and Germany (15%). Spain has the most daily active Twitter users (32%). If we compare Twitter users from these countries to users of other apps from the same countries, we find out that there are 70% daily active users of Facebook in the USA, 50% use Instagram regularly and 40% are active users of TikTok daily.
| Country | 2021/2022 Usage (%) | 2023/2024 Usage (%) |
|---|---|---|
| Spain | 40% | 32% |
| United Kingdom | 33% | 30% |
| United States | 28% | 24% |
| Canada | 28% | 23% |
| France | 24% | 20% |
| Germany | 16% | 15% |
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