Apple Expands Business Connect with Caller ID for Safer Customer Interactions
Apple is expanding its Apple Business Connect program by adding new features that will benefit businesses and customers alike. The most important new feature is Business Caller ID, which will launch next year. This feature will let businesses, no matter their size, show their name, logo, and department when they call customers. It aims to help people tell the difference between real business calls and possible spam giving them more peace of mind and safety.
Through Apple Business Connect, businesses can control how they appear across Apple’s apps. In 2023, Apple introduced customization options for Maps, Messages, Siri, and Wallet listings. Now, these branding tools are available to any company, including those without physical locations.
