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20 Bras From Target That Are About To Become The Ones You Always End Up Reaching For
If you wear your new bra every single day, so be it.
Unless otherwise specified, all sizes in this post are listed in women’s.
1. A demi T-shirt push-up bra that’ll give you a little extra lift. Reviewers say it’s comparable to a pricey bra at Victoria’s Secret.
Target
Promising review: “I always wear Victoria’s Secret bras, but I decided to give this one a go due to an unbeatable price. When I received it in the mail, I was pleasantly surprised at the quality. This bra is super comfortable and is actually very comparable to Victoria’s Secret. Definitely a go-to for me now!” —SpaceBound582
Price: $15 (available in band sizes 32–40, cup sizes A–DDD, and five colors)
2. A sports bra with medium support for entering your fitness era in style and effortless comfort. Perfect for Pilates, yoga, or walking to the donut shop.
Target
Promising reviews: “I love the fit, thick straps, and coverage in the back.” —Kelly Rottet
“Super comfortable and smooth sports bra with no extra padding that comes out, which is a huge plus for me. I did have to size up one size.” —Marisae
Price: $20 (available in sizes XS–XXL, 4X and nine colors)
3. A strappy sports bra with light support so you can work out (or not) in comfort and style. Reviewers say it’s giving Lululemon cloud bra vibes.
4. A Hane’s ribbed seamless contour bra that’ll work with just about any outfit. It’s so light and so comfy that you may even forget that you’re wearing a bra!
5. An unlined balconette bra because variety is everything when it comes to your delicates. Treat yourself to a cute bra that exudes confidence.
Target
Promising reviews: “I love this bra so much!!! I have bigger breasts and hate push-up bras, and this bra makes my ladies sit SO nicely. The bra is so cute overall. I LOVE it. I want it in every color.” —iliana
“I have purchased this bra twice because I LOVE IT SO MUCH. It is so comfortable!! I’m pretty chesty, and this bra holds me in so well. I promise you won’t regret this purchase. If it came in more colors, I would buy all of them!” —Madelyn
Price: $17 (available in band sizes 32–40, cup sizes A–DDD, and four colors)
6. A lightly lined T-shirt bra with an adorable bow detail for making every day a cute bra day. IYKYK.
Target
Promising reviews: “This color is amazing! I love it year-round. One of the softest and comfiest bras I’ve ever worn.” —Bec215
“Haven’t bought a proper bra for myself in years. I had a child in 2021, and my breasts went from a D, to an A, to a 32C. And I have a low apex, which doesn’t help that they sag. The second I put this bra on, it felt like it was made for me!!!!!! Highly recommend!!!!!!” —Happy customer
Price: $9.99 (available in band sizes 32–40, cup sizes A–DDD, and seven colors)
7. A racerback sports bra so you can sweat it out while looking chic. This comfortable style is guaranteed to be more supportive than your other sports bra (or ex) ever was.
8. An embedded wire demi bra for an ~uplifting vibe.~ Your boobs will thank you, and you’ll feel uber-comfortable, to boot.
Target
Promising reviews: “I’ve been searching for the perfect bra, and I finally found it! This bra is the perfect combination of supportive and comfortable.” —Rachel S
“I found this bra, and let me tell you, it’s absolutely the best bra I have ever worn, hands down! They only had one color in stock at my store, but I came online to get all the other colors. Please make this one in more colors and patterns, please!! Most definitely would not regret it, they will sell!!!” —Morgan
Price: $18 (available in band sizes 32–40, cup sizes A–DDD, and three colors)
9. A longline lace bralette because everyone needs a sultry yet seriously comfortable bra in their rotation. Imagine this lace peeking out under a crop top — stunning.
Target
Promising review: “I love these bras. They are cute and comfortable.” —MamaTopala
Price: $18 (available in sizes XS–XXL and three colors)
10. A two-pack of nursing pullover seamless sleep bras that’ll cradle your boobs while you cradle your baby. It’s so cute and functional that you’ll want to keep wearing it even when you’re done breastfeeding.
11. A lightly lined cotton T-shirt bra because there’s nothing worse than a bra that doesn’t fit well with your coziest tee. Plus, this style can clip into a racerback to work under any top.
Target
Promising reviews: “This is one of my favorite everyday bras. Very comfy, not visible through shirts. Holds up well. I wash them in a linen bag in my washer and hang dry. I own several colors and have bought them several times. Definitely recommend.” —Anonymous78
“This bra is super comfortable. The fabric is soft, and you can barely notice the underwire while still being supportive. This runs true to size and is a great value!” —Kayla
Price: $9.99 (available in band sizes 32–40, cup sizes A–DDD, and three colors)
12. A seam-free smoothing bralette made of recycled materials for some sustainable style with light support. The perfect all-day, everyday bra.
Target
Promising reviews: “These are the best bras! So comfortable. You want to wear them all day, every day!” —Forte4t
“I need five of these, they are so good. This fit perfectly. This is like the perfect mom bra, supportive but also comfortable, and I can chase a toddler in it.” —TargetShopper93
Price: $18 (available in sizes S–3XL and three colors)
13. A lightly lined T-shirt bra that’s designed for bigger busts. Settle into a seamless look that can also be clipped into a racerback for a versatile style.
14. A bandeau bra because listen, you never know when you’re going to need a strapless option, be it for your next wedding invite or the next time you grab a going-out top. Get support that stays and slays.
Target
Promising reviews: “This is a great strapless bra for teenagers. The bra is comfortable and stays where it should.” —Momofadancer
“I got this on a whim and am in love. The silicone stays put, and despite being a wireless bandeau, it isn’t a uni-boob situation because it has soft cups. Highly recommend, especially for the price.” —Ceel
Price: $15 (available in sizes XS–XL and two colors)
15. A cotton stretch unlined triangle bralette reviewers are calling a perfect alternative to Skims. Get the high-quality feel without the high price tag.
Target
Promising reviews: “Perfect Skims alternative! I own both Skims and this one, and you can’t even tell a difference!” —jjaazz
“This is by far my favorite bralette. I’m one of those girls who remove their bra AS SOON AS I cross the threshold of my home. However, I found myself on several occasions wearing this particular bralette into the evening without notice. It is comfortable and cute, gets the job done, and most importantly, the elastic band is still holding up! Now, if you’re looking for a considerate lift, this isn’t the item for you. But if you’re looking for a comfortable, lightweight T-shirt bra, she’s your girl.” —MadamTarget
Price: $13 (available in sizes XS–XL and five colors)
16. Or an unlined mesh bra, aka another deliciously affordable version of the uber-comfortable Skims bra. Love what you wear and look good in it too.
Target
Promising reviews: “This bra is a great alternative for Skims at a fraction of the price! The quality is great and it looks amazing on! If between sizes, size up.” —Rachel
“Love these. Got all three colors. Excellent shape/support, super comfy. I love bras without padding, but I don’t always get the support I need. A double layer of mesh and the underwire do the job. Also, v cute.” —D
Price: $15 (available in band sizes 32–40, cup sizes A–DDD, and four colors)
17. A lightly lined wire-free lounge bra so you can lounge in luxury because it perfectly contours to your chest for the best possible fit.
Target
Promising review: “This is my favorite everyday bra! I bought every color. The cup size definitely runs large.” —Ilovetarget
Price: $15 (available in band sizes 32–40, cup sizes A–DD, and three colors)
18. A racerback sports bra with medium support for your daily HGW (aka hot girl walk). Stroll around the block in a chic and seamless style.
Target
Promising reviews: “One of my favorite sports bras! It provides great support and is comfortable.” —Krystal
“This bra holds my triple Ds very excellently. It doesn’t hurt at all or squish them. Gives me excellent support!” —Soph Soph
Price: $13.60 (originally $16, available in sizes XS–4X and nine colors)
19. A super soft wireless, lightly lined comfort bra so you can support your boobs without sacrificing comfort. Get one in each color so you can match it to your mood.
20. A comfort bralette that’ll give your boobs the best of both worlds — sports bra coverage in the front and adjustable band clip in the back.
Target
Promising review: “This is my favorite bra!!! It’s so so comfy and soft and still gives a nice lift, too. I love that it has padding, and I can easily take it on and off with the back hook. I wear this under sweatshirts (or working out) all the time.” —megg
Price: $15 (available in sizes XXL–3X and two colors)
The reviews for this post have been edited for length and clarity.
