1. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum — it combines the smoothing, gripping power of a makeup primer with the weightless feel of a moisturizing serum. Reviewers say this is a great alternative if you find normal facial sunscreens too greasy.
Check out a TikTok of the serum in action.
Promising review: “I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive ‘serum’ sunscreens and find this one my favorite and for a much better price point.” —JHoch
Get it from Amazon for $13.94.
2. A fast-acting plug-in fly trap that looks like a simple night light to the unsuspecting eye but actually uses UV LED light to attract flies, fruit flies, moths, and gnats from up to 400 feet away. The refillable glue trap is placed on the back, so you won’t even have to see the flies until it’s time to replace it!
Check out a TikTok of the plug-in fly trap in action.
Promising review: “I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!” —Chris H.
Get the device and two refill cards from Amazon for $14.31 (Also available in a two-pack. You can also pick up a refill packs separately for $6.40+).
3. A garbage disposal cleaner — it can tackle any food residue that’s been lingering in there for far too long. It makes you realize adulthood is just learning about all the things you never realized you were supposed to be cleaning.
Amazon
Promising review: “Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance.” —Jessica Hamilton
Get a four-pack from Amazon for $3.67+ (also available in multi-packs).
4. Kahi Wrinkle Bounce Hydrating Multi-Balm, which is basically a magic wand for your entire face and neck. The “Wrinkle Bounce” formula is especially loved by reviewers since it smooths fine lines and provides a glowy glass-skin look thanks to the salmon complex and collagen. The stick applicator also makes it ideal for targeting specific areas like under-eyes and eyelids. Happy swiping!
Check out a TikTok of the wrinkle balm in action.
Promising review: “Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!” —Kristy
Get it from Amazon for $19.99+ (available in seven styles).
5. A pair of “floating” air conduction headphones for anyone ready to throw their earbuds away if they fall out one more time. These are designed to sit on top of your ear instead of inside it, and they won’t disturb others around you when in use. One charge will get you up to six hours of playtime, and you’ll probably barely notice you have them on for those six hours!
Check out a TikTok of the open-air headphones in action.
Promising review: “I’ve tried soooo many different types of earbuds over the years with no success. But these Purity open-air headphones are the first pair I’ve ever tried that actually fit well, don’t hurt, and sound great! So, after many years of trying, I’ve FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, and have great battery life. People can hear me clearly when I talk on the phone with them. I definitely recommend these, especially if regular in-ear buds don’t work for you either.” —CPic
Purity is a small business that specializes in tech products and accessories.
Get it from Amazon for $16.49 (available in 19 styles).
6. E.l.f.’s Poreless Putty Primer that’s gone mega-viral for providing a perfect base for makeup by blurring pores and smoothing the appearance of fine lines. It’s formulated with squalene for an extra dose of hydration, and it’s designed to grip onto your makeup to help it last all day long.
7. Buildable Lego cherry blossoms for anyone who loves the idea of keeping flowers around but hates the idea of taking care of them. Also, cherry blossom season lasts for all of two seconds, but Legos last a lifetime.
Check out a TikTok of the flowers in action.
Promising review: “Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase, and they all seem to fit nicely together.” —Jeremy Moeller
Get it from Amazon for $9.59.
8. A set of vinyl coasters that’ll not only protect your furniture but will also make you giggle every time you see the punny song names. “Tea Time (Don’t Spill This)” and “Rest On Me” sound like absolute bops.
Check out a TikTok of the coasters in action.
Promising review: “I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!” —johnny williams
Get a set of six from Amazon for $5.99.
9. A set of straw toppers for anyone still listening to Cowboy Carter on an endless loop. This will keep germs and dust particles from entering through your straw when not in use, and it’s beloved by commuters for keeping their drinks secure while on the go. It’ll also make your cup look like it’s going to say, “There’s a snake in my boot!” at any moment.
Check out a TikTok of the straw toppers in action.
Promising review: “So SO CUUUTE! 10/10!! good product and keeps my straw from getting bugs or getting germs on it! plus it’s really cute.” —JennA
Get a set of four from Amazon for $6.99.
10. An E.l.f. lip balm that gives Laneige, Summer Fridays, and Rhode a run for their money at more than half the cost. It contains a blend of hyaluronic acid and shea butter to soften and moisturize, and some of the formulas contain a sheer hint of color. Now if only E.l.f. would make a phone case you can carry it in. Mrs. Bieber kind of snapped with that one.
Promising review: “I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!” —Jax
“i got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips.” —kayla
Get it from Amazon for $4 (available in five flavors).
11. A folding pill organizer to add a chic, organized touch to your daily meds routine. It has six small spots and one large compartment for bigger capsules, so it’s also perfect for taking on trips.
Promising review: “Where has this been all my life? I purchased this because I saw them all over TikTok. As someone with chronic illness, I honestly carry around like 10 different pill bottles for ‘just in case’ situations. This little pill box is a great size. I love that it’s magnetic, and each little compartment fits a good amount of pills. It won’t fit a ton of Tums if that’s what you’re looking for, but the amount of space this has saved in my bag is amazing!” —Jasmin Salas
Get it from Amazon for $7.99+ (available in 11 colors, two sizes, and two-packs).
12. A set of Globbles, which are basically the closest you’ll ever get to having your very own Flubber. These squishy orbs can be squeezed to relieve some stress, or you can throw them around and watch as they cling to basically any flat surface (don’t worry, they won’t leave a sticky residue behind!). If you’re buying these for your kid, please go ahead and buy yourself a pack, too, so you don’t fight over them.
They’re also washable — so no worries if they end up covered in crumbs or cat hair!
Check out a TikTok of the Globbles in action.
Promising review: “So much fun. These were a last-minute Santa gift add-on, and our kids love them! They stick to everything, and they can easily be washed with some water to become stickier.'” —NCC
Get a set of six from Amazon for $9.99 (also available in a pack of 16).
13. A bottle of sulfate-free biotin shampoo that 34,000+ reviewers swear by. Biotin can help provide a fuller appearance to your strands, while rosemary and coconut oil are known to nourish and moisturize the scalp.
Check out a TikTok of the biotin shampoo in action.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising reviews: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” —Diane J. Huff
“This shampoo is like NOTHING I’ve ever tried in the past. The way my 4C hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I’ve been using it for two years!” —Jae
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.
Get it from Amazon for $12.95+ (available in three scents and three sizes).
14. The Pink Stuff’s Miracle Multipurpose Cleaner Spray — it’s everything you love about The Pink Stuff in a ridiculously convenient spray bottle. Just roam around your home and spray it all over your dirty sink, crusty oven, or grimy tub.
Promising review: “Glad I found this product on TikTok. Does 95%–100% of the job in seconds! Definitely worth the money.” —Mother of 4
Another promising review: “This product can almost be used on anything. I especially love to use it on my glass top stove. I spray it on, wait a few minutes, then lightly scrub. Most other products on my stove take way more elbow grease and time. I have also used this product for cleaning my white cabinets. The smell is also refreshing and I have never gotten choked up when spraying it unlike some other cleansers. This is mom-approved.” —Andrea’ M
Get it from Amazon for $5.82 (also available in a pack of three and four).
15. Eos’ Shea Butter Vanilla Cashmere body lotion that gives brands like Bath and Body Works and Philosophy a run for their money. Not only does it smell like a caramel-vanilla dream, but it also includes shea butter and shea oil for a light touch of moisture that won’t take 3,000 years to absorb.
Also, this is a MUST for all my fellow B&BW Vanilla Bean Noel stans. It smells super similar (actually, it’s more caramel-y, so it’s better) and absorbs SO quickly. I keep it by my sinks so I’m never without it — it’s that good.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
“Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!” —DeeDra Billings
Get it from Amazon for $8.98.
16. A longline sports bra with rave reviews for providing support without skimping on comfort. It features removable cups for a more customized feel and the sweat-wicking material makes it perfect for intense workouts. Reviewers say it’s a way cheaper alternative for Lululemon’s similar style, so future you will be so glad you saved some coin.
Promising review: “I saw this on TikTok and wanted to try it out. It is amazing. I’ve only got one but I’m gonna have to buy several other colors. It’s super soft, seamless, and comfortable. Super cute to wear to the gym or just staying home!” —Whitney C.
Get it from Amazon for $19.99+ (available in sizes XS–3XL and 29 colors).
17. Good Molecules Yerba Mate Wake Up Eye Gel that’s basically like a latte for your face. It uses the power of yerba mate to soothe the delicate skin under your eyes, and also contains three forms of hyaluronic acid to moisturize. I did not know there were several types of hyaluronic acid, but I would now like to collect all of them like Pokémon.
Promising review: “I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products.” —Hayden Smith
“Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow’s-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on.” —K. Grant
Get it from Amazon for $5.99.
18. A set of fast-acting Keurig cleaner pods with 22,000 5-star ratings — and probably even more likes on TikTok. Simply place it in your Keurig like a typical K-Cup, brew on the largest cup size, remove the cleaning pod, and then brew another round of hot water to rinse. You’d be surprised how much coffee residue and old coffee grinds can get stuck in the dispenser.
Promising review: “I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old, and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, luckily. I would highly recommend; keeps everything running correctly and clean.” —Lauren
Get a set of six from Amazon for $9.95 (the six-count box is also available in sets of two and three).
19. A bottle of CND Essentials nail and cuticle oil to have your hands looking as shiny and flawless as they do when you leave the salon, except without the outrageous salon prices. The blend of jojoba and sweet almond oil provides hydration and softness, while the vitamin E and rice bran oil can add a healthy-looking shine. A “how it started vs. how it’s going” TikTok is certainly in order.
Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don’t have to worry about weak nails anymore!
Check it out in action on TikTok here!
Promising review: “I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!” —Diana
Get it from Amazon for $9.40+ (available in three sizes).
20. An adjustable mini belted pack — it’s essentially the fanny pack’s more chic and sophisticated cousin, and it’s gone viral for rivaling a pricier alternative. It’s lightweight and easy to carry, so you can finally ditch your usual tote bag that inevitably turns into a bottomless pit of keys, lipstick, and loose change. Those will all fit in here — but now you can actually see them!!!
Promising review: “TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it.” —Jolie
BuzzFeed Shopping editor Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, but it easily fit around her waist over her outerwear.
Get it from Amazon for $11.88+ (available in 28 colors).
21. A “Bread Buddy” dispenser with an airtight design that not only keeps your bread fresh for way longer, but also makes it SO easy to grab a slice. No more fumbling around with those annoying twist ties!
Check it out on TikTok here!
Promising review: “The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don’t quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!” —DRMcQuaig
Get it from Amazon for $16.49 (available in two colors and three other sizes).
22. An octopus-shaped Tonymoly blackhead remover that’s super viral for its jaw-dropping results. Just scrub it over your nose to let the cellulose beads and dead sea salt wipe away any dirt and oil that’s accumulated at the surface.
Promising review: “My boyfriend and I have been trying different products for a while now, and some work better than others for my face, and I feel like almost nothing works to minimize his pores and blackheads. We both have troubled areas around the nose. Well, I saw this on TikTok once and the little container was so cute. I had to look it up and its benefits. I ordered the little octopus scrub and noticed a HUGE difference within the second use, not only on my face, but my boyfriend’s too!! He is obsessed and says ‘we need to buy the whole skin care line’ every time he washes his face 🤣🤣💀” —Elizabeth M.
Get it from Amazon for $12.50.
23. A next-level toothbrush your dentist will be so ridiculously proud of you for using. It has the standard bristles you’d expect from any toothbrush, but the game-changer is the extra-long bristles that are 10x thinner — meaning they can reach in between teeth and under the gum line to sweep away food and residue.
Emma Lord/BuzzFeed
Promising review: “This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning.” —Amy N.
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines.
Get a two-pack from Amazon for $9.90.
24. A popular foot exfoliant with results that are equal parts disgusting and oh-so-satisfying. Within one to two weeks, the dead skin on your feet will literally start to peel off (gross!) and reveal the supremely soft skin that was hiding underneath (satisfying!).
Check it out in action on TikTok here!
Promising review: “I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed, and the results are amazing. 24 hours after I soaked my feet in the plastic bag, nothing happened. Then, 48 hours later, it started working. 72 hours, and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. As someone who wears flip-flops often, I opted for socks and shoes during the shedding period to capture the skin, even when sleeping, because who wants chunks of dead skin in their bedsheets?! (it sounds so gross, but you’ll understand once you do it) The shedding lasts for a few days. The results are incredible. Will use this again!” —Vanessa
Get a pack of two from Amazon for $19.99 (also available in six other formulas, a large size, and various packs).
25. A pack of multipurpose dermaplaning razors you can use to shape your eyebrows and remove fine hairs. You can also use them to remove any stubborn peach fuzz so your foundation will effortlessly glide on.
Promising review: “I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they’re perfect.” —Megan Kopicko
Get a pack of three from Amazon for $5.94 (also available in a pack of nine).
26. A universal stroller cup holder for all my fellow hydrated hotties who need a beverage nearby at all times. While it’s designed specifically for strollers, you can also clip it to exercise bikes, car headrests, grocery carts, lawn chairs, etc.
And it’s not just for drinks! You can also use it to store keys, razors, sponges, or anything else you lose the moment you set them down.
Check out a TikTok of the universal cup holder in action.
Promising review: “This is the best invention ever! Our stroller does not have a cup holder; now I can hold my drink or my phone/keys/sunglasses. I also bought two more so our boys can keep their water bottles in one spot since they lose them all the time. I’ve put them in the house, and I’ve hung them in the car. I think I need 10 more of these things. Must have product.” —Healthnut
Ryan & Rose is a family-owned small business that specializes in parenting and home products.
Get it from Amazon for $19.99 (available in 12 colors and packs of two).
27. Flexible curling rods that can give you zero-heat curls overnight — because it’s really time we give the heat styling tools a rest. They’re soft and lightweight (no headaches!), and you can use them on wet or dry hair, so there’s basically nothing standing in between you and perfectly bouncy curls.
Promising review: “I haven’t put curlers in my hair in YEARS. Saw this on TikTok. Thought it would be great, especially because I’m so lazy when it comes to styling my hair. Dried my hair about 60–70%, put curlers in, slept on them (not uncomfortable to sleep in), and voila-hair is curled and ready to go in the a.m.” —lapiper21
Get a 42-pack from Amazon for $14.99.
28. A jewelry-cleaning stick to quickly add some bling back to your rings. You can use it on basically any of your accessories that need a good sprucing-up — just twist the pen to dispense some cleanser onto the brush, then gently swipe on your jewelry to let the microfine cleansers wipe away dirt and oil.
Promising review: “I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it. I tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday, and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many, many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!” —Heather
Get it from Amazon for $9.48 (also available in various packs).
29. Kiss PowerFlex Maximum Speed Nail Glue, which will keep your press-ons and glue-ons so securely in place, you’ll forget they’re not actually your real nails. One application lasts for up to a week, so you can furiously type those “just circling back” e-mails with basically zero risk of ruining your at-home mani.
Check out a TikTok of the nail glue in action.
Promising review: “I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill.” —Big Ming
Get it from Amazon for $1.97 (also available in a two-pack).
30. The ChomChom pet hair remover roller that will pick up each and every stray hair your fur baby leaves in its wake. It’s perfect for restoring your couch back to its former glory or making your car’s seats look presentable again. Reviewers especially love this one (it’s a constant best-seller on Amazon) since it only takes a few rolls back and forth to pick up the toughest pet hair, and the quick-release button makes it a breeze to remove the fur from the roller brush.
Promising review: “I have a golden retriever, and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie; this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it’s a great arm workout, and it works wonders.” —Joanne Ertel
Get it from Amazon for $19.99 (available in three colors).
31. A bottle of Elizavecca Hair Treatment with an impressive ingredients list for such a low price. Its blend of ceramides and collagen can help add smoothness and shine to your hair in just five minutes, making it perfect for those of us who care about our hair but not enough to devote extra time to it.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
See it on TikTok here.
Promising review: “I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes… But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days after having similar results on her hair. Going to need to buy a few more to ward her off.” —curlyhead3
Check out BuzzFeed’s full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.20.
32. A pair of teeth-whitening pens, which are SO much easier to use than traditional white strips. Just swipe it on and let the gel sit for 30 minutes — and eventually, you’ll see years and years of stains start to disappear. This is a must for all my fellow coffee connoisseurs.
Promising review: “I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I’m a smoker and a heavy coffee drinker. I’m finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!” —Mully
Get a two-pack from Amazon for $14.96 (available in two sizes and various packs).
33. A set of satin pillowcases — they stay cool to the touch and help you avoid hair breakage and tangles. It also won’t absorb moisture like typical pillowcases and will keep your hairstyle in place all night. It’s one of those under-the-radar beauty secrets you’ll want to tell everyone about.
34. A rolling egg dispenser that’s the definition of “I never knew I needed this.” Ditch the carton, place your eggs on the top rack, and then let gravity do its thing. It’ll gently move one egg forward every time you grab one from the bottom rack, which is the kind of TikTok I’d watch on a loop for at least 12 minutes.
Check out a TikTok of the egg storage roller in action.
Promising review: “Here it is! The best egg container on Amazon! How can I say that? Easy! Engineering! The slight tilt angle on the bottom of the container that the egg drawer sits on forces eggs to lightly roll forward, keeping all your eggs in the front and never in the back, where you don’t need them. It’s super easy to use, so easy to clean, comes apart, and can hold a full can organizer on top without issue, so there are no issues with sturdiness. It can easily hold 14 large-size eggs. Easily one of my favorite purchases.” —Karingen
YouCopia is a woman-owned small business that specializes in home storage solutions.
Get it from Amazon for $16.18+ (also available in a double-rack version).
35. An exfoliating glove with immediate results you can actually see — seriously, the dead skin just clumps up and rolls right off of your body. It’s somehow satisfying and gross at the same time.
Plus, removing all that excess dead skin can help with everything from preventing razor bumps and ingrown hairs before shaving, smoothing away bumps caused by Keratosis pilaris, and prepping your skin for the perfect streak-free self-tan.
Promising review: “I have very thin and light body hair so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I’ve tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I’d try it, it’s amazing! I also have very sensitive skin and this mitt doesn’t leave my skin irritated at all.” —Kat
Get it from Amazon for $8.99 (also available in a two-pack).
36. A storage scrunchie that would be perfect for Gretchen Wieners — because it’s full of secrets. There’s a helpful little zipper pouch so you can stash some cash, keys, or the lip balm you always leave behind.
See them in action on TikTok here!
Promising review: “I bought this because of someone on TikTok who had purchased this. Extremely convenient and cute! They’re very soft, and I’ve been using mine to hold cash and lip balm. I wish there were more colors!” —Michaela
Get a pack of three from Amazon for $9.99+ (available in six color combinations).
37. A pack of cult-favorite Clean Skin Club Clean Towels so you can stop drying your face with your normal hand towel that may be harboring bacteria that can cause irritation and breakouts. These are loved for feeling super soft and sturdy, and many people use them in combination with a makeup remover to create their own gentle face wipes. They’re also perfect for removing stubborn masks and cleaning your makeup tools!
Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” —Sahara
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Get a pack of 50 from Amazon for $17.05 (available in two sizes and various packs).
38. A Denman Hair Brush with a genius multifunctional design. The bristles are perfectly spaced to help detangle and shape curls at the same time, so it’s basically a must for anyone who prefers beauty sleep (and wasting time scrolling through endless TikToks) to beauty routines.
39. A no-scrub weekly shower cleaner to stop mold and mildew from forming before they have a chance to take over your entire tub. Just spray and walk away — your future self will be so grateful.
Promising review: “I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house.” —Tara D.
Get it from Amazon for $20.98+ (available in two scents and two sizes).
40. Joesoef’s pharmaceutical-grade anti-acne sulfur soap — it’ll fully convert you into a bar soap person. Reviewers with rosacea and seborrheic dermatitis say they’ve seen impressive results! It’s all thanks to the inclusion of sulfur, which is known for its antibacterial properties.
Promising review: “I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren’t blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, but it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize.” —Sandy G
“I initially saw this product come up on TikTok and was curious so I went to read the reviews. After seeing how much success some people had, I decided to give it a try! I’ve struggled with random hormone breakouts, blackheads, cystic acne — you name it! I’ve tried medical grade, antibiotics, topicals, but nothing has consistently cleared my skin. Now, I’ve only been using it twice a day for a week but I have zero red pimples or breakouts.” –CarlyC
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Get it from Amazon for $12.99 (also available in multipacks).
41. Thank Me Later Eyeshadow Base that’ll make the shades from your favorite palettes last all day long. The smoothing texture prevents your eyeshadow from settling into fine lines and wrinkles, and the matte formula keeps excess oil at bay.
Promising review: “Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!” —wo1995
“Love this primer! I will buy it again and again! Just a tiny bit, and my eyeshadow stays all day long and maintains a vibrant color.” —Nicola Nella
Get it from Amazon for $14.99.
42. A rechargeable electric candle lighter with a flexible neck so you can easily reach down to the bottom of all your most-loved candles — and it prevents the dreaded “oh no, my lighter is out of fluid!!!” moment all my fellow candle lovers have experienced more than a few times. You can recharge this with a USB cable, and each charge lasts for 600 uses!
This uses plasma flameless arc technology to create an electric spark that can ignite flammable materials, so no butane or flame is involved!
Promising review: “I absolutely love this product. Now I’m able to light candles where the candle wax has melted down and it’s hard to reach inside the jar. I also love the fact that you charge this with a USB cable and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I’ve only had to charge it once since I purchased it. I Very durable and a great value for the price. I definitely recommend this.” —Cassandra S.
“Another product I got from TikTok. It’s a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently.” —Nijada
Get it from Amazon for $9.99+ (available in eight colors and in two packs).
43. And a beginner-friendly one-hour self-tanner that’ll make everyone think you spent your entire summer soaking in the sun, when you were really just soaking in the AC. Simply apply it to exfoliated and hydrated skin, rinse off, then see the results develop in as little as an hour.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
“I am very pleased with this self-tanner. I usually use the St. Tropez, but it is so expensive. I decided to give this a go after seeing numerous TikToks about how wonderful it is. Well, the truth is, this self-tanner is wonderful! No orange, no smell.” —Shana
Get it from Amazon for $9.97+ (available in 11 styles).
Reviews have been edited for length and/or clarity.
